The 6 Marketing Metrics

6 Marketing Metrics Your Boss Cares About Guide

As marketers we work tirelessly to move the needle on what often seems like a laundry list of marketing metrics. We look at website visits, conversion rates, generated leads per channel, engagement on social media platforms, blog post shares, email click-through rates, ROI… and the list goes on and on.

When the time comes to present the impact of your marketing efforts to your boss, you can’t present him or her with everything you measure.

Explore metrics that report on data that deals with:

CUSTOMER ACQUISITION

COST OF MARKETING

SALARIES

OVERHEAD

REVENUE

BUSINESS IMPACT

"Reporting on your business impact doesn’t mean you should no longer pay attention to site traffic, social shares, and conversion rates. It simply means that when reporting your results to your executives, it’s crucial to convey your performance in a way that your C-suite can get excited about."


 —
6 Metrics Your Boss Cares About Guide by Cat Media / HubSpot

Download your guide

We hope you enjoy reading it and share it friends and family