Dublin HUG_banner_2560x650_MorningBuild_v02_n1cAMAV-1

What's New, Marketing Hub

Shay Redmond shared the latest updates in Marketing Hub and how they’re designed to support business growth, from the new ChatGPT Deep Research extension to the evolving capabilities helping marketing teams scale. Please note: part of this session was edited due to confidentiality around upcoming releases.

✦   Dublin HubSpot User Group

AGENDA

finbar circle

HubSpot’s AI Transformation in Customer Experience

How HubSpot modernised CX with AI agents while doubling down on human connection.

Finbar O’Grady - Director of Customer Success Management - HubSpot

9:00 AM – 09:20 AM

Finbar shares how HubSpot shifted from “map-readers to explorers,” building AI fluency internally and embedding tools like Customer Agent to deliver fast, contextual, 24/7 support at scale. Now resolving around half of the tickets and most web chats with AI. At the same time, HubSpot leans into its real differentiator: human, strategic CSMs whose productivity has increased while they focus on discovery, business acumen, and consultative guidance that AI can’t replace.

eoghan circle

Customer Agent Live Demo

See the Customer Agent in Action

Eoghan O'Neill  - Solutions Engineer - HubSpot

9:20 AM – 9:40 AM

Eoghan will guide you through a live demonstration of Customer Agent, showing how it handles customer queries, retrieves information, and works alongside your team. You’ll see real examples of how AI can streamline support, save time, and improve response quality without losing the human touch.

Juan Zabala HubSpot Training (1)-1

Advanced Customer Agent Use Cases with Actions

Turn conversations into automated workflows.

Juan Zabala - Technology Director - Cat Media

9:40 AM – 10:00 AM

Juan will walk through how Actions extend the Customer Agent beyond conversation, connecting to external systems, triggering secure processes, and enabling real operational automation. He’ll share how Actions work, explore real and illustrative use cases, and show how teams can evolve their Customer Agent as they learn from customer data.

fiachra circle

Customer Agent Activation Workshop

A guided setup so you leave ready to launch

Fiachrá Duffy - Lead Customer Success Manager - HubSpot

10:00 AM – 11:00 AM

Fiachrá will lead an interactive, hands-on workshop where you’ll activate Customer Agent in your own portal. You’ll follow a clear, step-by-step process, from configuration to testing, to ensure you walk away fully prepared to deploy Customer Agent confidently within your organisation

Sales Workspace

Explore the latest Sales Workspace tools and how they help boost productivity and improve pipeline visibility. Katie Magorrian from HubSpot’s Customer Success team walks through real scenarios and shares best practices to help your sales team get the most out of the workspace.

✦   Dublin HubSpot User Group

Prospecting Agent & Target Account

Explore the latest AI-powered sales tools in HubSpot, including the Prospecting Agent and new Target Accounts features. Fiachrá Duffy demos what’s possible and dives into a live Q&A on how sales teams can get the most from these updates.

✦   Dublin HubSpot User Group

Prospecting Agent & Target Account

Explore the latest AI-powered sales tools in HubSpot, including the Prospecting Agent and new Target Accounts features. Fiachrá Duffy demos what’s possible and dives into a live Q&A on how sales teams can get the most from these updates.

✦   Dublin HubSpot User Group

Dublin HUG = Your  New Community 

Share the vibe, shape the next one →

HUG Dublin - OCT 2025-070 (1)
IMG_4227
HUG Dublin - OCT 2025-091
HUG Dublin - OCT 2025-069
IMG_4227