<?xml version='1.0' encoding='UTF-8'?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1"><url><loc>https://hi.catmedia.ie/irish-rail-case-study-adobe-s3-platform-solution-training</loc><image:image><image:loc>https://catmedia.ie/hubfs/Case%20Studies/adobe%20software%20implementation.png</image:loc><image:caption>adobe software implementation</image:caption><image:title>adobe software implementation</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Website%203.0/Clients%20Logos/Asset%2014.png</image:loc><image:caption>Asset 14</image:caption><image:title>Asset 14</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/European_Commission-Logo.wine.png</image:loc><image:caption>European_Commission-Logo.wine</image:caption><image:title>European_Commission-Logo.wine</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/SBCI-logo-white.png</image:loc><image:caption>SBCI-logo-white</image:caption><image:title>SBCI-logo-white</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/BIRG.IR_BIG.D-50e59b76.png</image:loc><image:caption>Bank of Ireland logo</image:caption><image:title>BIRG.IR_BIG.D-50e59b76</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/team%20irish%20rail%20training.jpg</image:loc><image:caption>team irish rail training</image:caption><image:title>team irish rail training</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/south-dublin-chamber-logo.png</image:loc><image:caption>south-dublin-chamber-logo</image:caption><image:title>south-dublin-chamber-logo</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/irish%20rail%20training.jpg</image:loc><image:caption>irish rail training</image:caption><image:title>irish rail training</image:title></image:image><lastmod>2025-03-15</lastmod></url><url><loc>https://hi.catmedia.ie/6-marketing-metrics-your-boss-cares-about-guide</loc><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/CatMedia%20December%202019/Images/CAT-MEDIA-1.png</image:loc><image:caption>CAT-MEDIA-1</image:caption><image:title>CAT-MEDIA-1</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Marketing%20Metrics.jpg</image:loc><image:caption>Marketing Metrics</image:caption><image:title>Marketing Metrics</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Content%20Offers/E-Books%20Covers/The%206%20Marketing%20Metrics.jpg</image:loc><image:caption>The 6 Marketing Metrics</image:caption><image:title>The 6 Marketing Metrics</image:title></image:image><lastmod>2021-04-09</lastmod></url><url><loc>https://hi.catmedia.ie/dublin-hug-unlock-the-power-of-your-hubspot-portal</loc><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/HUG/ChatGPT-2.mp4/medium.jpg</video:thumbnail_loc><video:title>HubSpot Marketing Hub 2026: Shay’s Latest Updates and Roadmap</video:title><video:description>Unlock the potential of your marketing efforts with insights from a seasoned HubSpot product leader. In this video, Shay shares her extensive experience in evolving HubSpot's Marketing Hub, focusing on lead generation and automation.

Key takeaways from this session include:

- An overview of Marketing Hub's essential role in bridging visitor attraction to lead nurturing.
- Insights into recent updates aimed at enhancing lead generation and marketing automation, including AI-powered lead scoring and journey automation.
- A sneak peek into upcoming features, such as the AI email template import and the innovative ChatGPT Deep Research Connector, designed to offer tailored insights directly from your HubSpot data.

Shay emphasizes the importance of utilizing AI to streamline processes and improve customer engagement. This video is an invaluable resource for marketing professionals looking to leverage HubSpot's capabilities for data-driven decision-making and operational efficiency.

Join us for a deep dive into how HubSpot is addressing the challenges of modern marketing, empowering businesses to grow sustainably and intelligently.</video:description><video:content_loc>https://catmedia.ie/hubfs/HUG/ChatGPT-2.mp4</video:content_loc><video:duration>569</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>JourneyAutomation</video:tag><video:tag>MarketingUpdates</video:tag><video:tag>ChatGPTIntegration</video:tag><video:tag>HubSpotMarketingHub</video:tag><video:tag>AILeadScoring</video:tag></video:video><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/Sales%20Workspace.mp4/medium.jpg</video:thumbnail_loc><video:title>Sales Workspace</video:title><video:description>Are you a sales professional looking to optimize your daily operations and boost your productivity? In this video, we explore the powerful features of HubSpot's Sales Workspace, designed to streamline your sales process and enhance your performance.

Key takeaways from this session include:
- An overview of the Summary Tab, your command center for daily tasks, including how to prioritize activities and manage your schedule effectively.
- Insights into how guided actions can help you stay on top of your tasks and ensure you never miss a follow-up.
- A detailed look at the Prospect Section, where you can efficiently manage leads and automate updates based on your interactions.
- Discover the new Board View in the Deals Tab, allowing you to visualize stalled deals and assess their health with customizable deal scoring.
- Learn how the Dashboard Tab can centralize critical reports, giving you quick access to the metrics that matter most.

Join us as we dive into these features and demonstrate how HubSpot's Sales Workspace can transform your approach to sales, making it easier to close deals and build lasting client relationships. Don’t miss out on these actionable insights to enhance your sales strategy and drive revenue growth effectively.</video:description><video:content_loc>https://catmedia.ie/hubfs/Sales%20Workspace.mp4</video:content_loc><video:duration>864</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>SalesManagement</video:tag><video:tag>SalesWorkspace</video:tag><video:tag>SalesProductivity</video:tag><video:tag>HubSpotSalesHub</video:tag><video:tag>SalesAutomation</video:tag></video:video><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/HUG/Prospecting%20Agent%20&amp;%20Target%20Account.mp4/medium.jpg</video:thumbnail_loc><video:title>Prospecting Agent &amp; Target Account</video:title><video:description>Prospecting Agent &amp; Target Account</video:description><video:content_loc>https://catmedia.ie/hubfs/HUG/Prospecting%20Agent%20&amp;%20Target%20Account.mp4</video:content_loc><video:duration>898</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://catmedia.ie/hubfs/isabel%20white.png</image:loc><image:caption>isabel white</image:caption><image:title>isabel white</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/katie%20magorrian.png</image:loc><image:caption>katie magorrian</image:caption><image:title>katie magorrian</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Shay%20Redmond.png</image:loc><image:caption>Shay Redmond</image:caption><image:title>Shay Redmond</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/graham%20o%20connor.png</image:loc><image:caption>graham o connor</image:caption><image:title>graham o connor</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Dublin%20HUG_banner_2560x650_UnlockPortal_v01%20(1).png</image:loc><image:caption>Dublin HUG_banner_2560x650_UnlockPortal_v01 (1)</image:caption><image:title>Dublin HUG_banner_2560x650_UnlockPortal_v01 (1)</image:title></image:image><lastmod>2026-07-27</lastmod></url><url><loc>https://hi.catmedia.ie/crm-admin-ongoing-support</loc><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/CAT-MEDIA-1.png</image:loc><image:caption>CAT-MEDIA-1</image:caption><image:title>CAT-MEDIA-1</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Furball%20Logo%201.svg</image:loc><image:caption>Furball Logo 1</image:caption><image:title>Furball Logo 1</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/FurBall%20Match%20types.gif</image:loc><image:caption>FurBall Match types</image:caption><image:title>FurBall Match types</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Check%20mark.svg</image:loc><image:caption>Check mark</image:caption><image:title>Check mark</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/New%20HubSpot%20Elements%202025/Digital%20Protrection%20_Linear_llustrations_Environmental.png</image:loc><image:caption>Digital Protrection _Linear_llustrations_Environmental</image:caption><image:title>Digital Protrection _Linear_llustrations_Environmental</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/New%20HubSpot%20Elements%202025/HubSpot%20Platinum%20Solutions%20Partner%20Badge%20Orange.png</image:loc><image:caption>HubSpot Platinum Solutions Partner Badge Orange</image:caption><image:title>HubSpot Platinum Solutions Partner Badge Orange</image:title></image:image><lastmod>2026-08-21</lastmod></url><url><loc>https://hi.catmedia.ie/dublin-hug-sales-workspace-demo</loc><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/HUG/Prospecting%20Agent%20&amp;%20Target%20Account.mp4/medium.jpg</video:thumbnail_loc><video:title>Prospecting Agent &amp; Target Account</video:title><video:description>Prospecting Agent &amp; Target Account</video:description><video:content_loc>https://catmedia.ie/hubfs/HUG/Prospecting%20Agent%20&amp;%20Target%20Account.mp4</video:content_loc><video:duration>898</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/Sales%20Workspace.mp4/medium.jpg</video:thumbnail_loc><video:title>Sales Workspace</video:title><video:description>Are you a sales professional looking to optimize your daily operations and boost your productivity? In this video, we explore the powerful features of HubSpot's Sales Workspace, designed to streamline your sales process and enhance your performance.

Key takeaways from this session include:
- An overview of the Summary Tab, your command center for daily tasks, including how to prioritize activities and manage your schedule effectively.
- Insights into how guided actions can help you stay on top of your tasks and ensure you never miss a follow-up.
- A detailed look at the Prospect Section, where you can efficiently manage leads and automate updates based on your interactions.
- Discover the new Board View in the Deals Tab, allowing you to visualize stalled deals and assess their health with customizable deal scoring.
- Learn how the Dashboard Tab can centralize critical reports, giving you quick access to the metrics that matter most.

Join us as we dive into these features and demonstrate how HubSpot's Sales Workspace can transform your approach to sales, making it easier to close deals and build lasting client relationships. Don’t miss out on these actionable insights to enhance your sales strategy and drive revenue growth effectively.</video:description><video:content_loc>https://catmedia.ie/hubfs/Sales%20Workspace.mp4</video:content_loc><video:duration>864</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>SalesManagement</video:tag><video:tag>SalesWorkspace</video:tag><video:tag>SalesProductivity</video:tag><video:tag>HubSpotSalesHub</video:tag><video:tag>SalesAutomation</video:tag></video:video><image:image><image:loc>https://catmedia.ie/hubfs/The%20Sales%20Workspace%20Overview%20and%20Daily%20Command%20Centre.png</image:loc><image:caption>The Sales Workspace Overview and Daily Command Centre</image:caption><image:title>The Sales Workspace Overview and Daily Command Centre</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Guided%20Actions%2c%20Tasks%2c%20and%20Context-Driven%20Prioritisation.png</image:loc><image:caption>Guided Actions, Tasks, and Context-Driven Prioritisation</image:caption><image:title>Guided Actions, Tasks, and Context-Driven Prioritisation</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/image-png-Nov-23-2025-11-19-15-0353-PM.png</image:loc><image:caption>image-png-Nov-23-2025-11-19-15-0353-PM</image:caption><image:title>image-png-Nov-23-2025-11-19-15-0353-PM</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Prospecting%20Workspace%20and%20Automated%20Lead%20Progression.png</image:loc><image:caption>Prospecting Workspace and Automated Lead Progression</image:caption><image:title>Prospecting Workspace and Automated Lead Progression</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Deals%2c%20Deal%20Health%2c%20and%20Sales%20Reporting.png</image:loc><image:caption>Deals, Deal Health, and Sales Reporting</image:caption><image:title>Deals, Deal Health, and Sales Reporting</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/katie%20magorrian.png</image:loc><image:caption>katie magorrian</image:caption><image:title>katie magorrian</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Dublin%20HUG_banner_2560x650_UnlockPortal_v01%20(1).png</image:loc><image:caption>Dublin HUG_banner_2560x650_UnlockPortal_v01 (1)</image:caption><image:title>Dublin HUG_banner_2560x650_UnlockPortal_v01 (1)</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Schedule%2c%20Insights%2c%20and%20Real-Time%20Sales%20Signals.png</image:loc><image:caption>Schedule, Insights, and Real-Time Sales Signals</image:caption><image:title>Schedule, Insights, and Real-Time Sales Signals</image:title></image:image><lastmod>2026-07-27</lastmod></url><url><loc>https://hi.catmedia.ie/en/read-latest-hubspots-roi-report</loc><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20UI/copy-lp_global-web-traffic-dark.gif</image:loc><image:caption>copy-lp_global-web-traffic-dark</image:caption><image:title>copy-lp_global-web-traffic-dark</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/lp_global-deals-dark.gif</image:loc><image:caption>lp_global-deals-dark</image:caption><image:title>lp_global-deals-dark</image:title></image:image><lastmod>2022-02-12</lastmod></url><url><loc>https://hi.catmedia.ie/dublin-hug-marketing-studio</loc><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/HUG/Prospecting%20Agent%20&amp;%20Target%20Account.mp4/medium.jpg</video:thumbnail_loc><video:title>Prospecting Agent &amp; Target Account</video:title><video:description>Prospecting Agent &amp; Target Account</video:description><video:content_loc>https://catmedia.ie/hubfs/HUG/Prospecting%20Agent%20&amp;%20Target%20Account.mp4</video:content_loc><video:duration>898</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/Sales%20Workspace.mp4/medium.jpg</video:thumbnail_loc><video:title>Sales Workspace</video:title><video:description>Are you a sales professional looking to optimize your daily operations and boost your productivity? In this video, we explore the powerful features of HubSpot's Sales Workspace, designed to streamline your sales process and enhance your performance.

Key takeaways from this session include:
- An overview of the Summary Tab, your command center for daily tasks, including how to prioritize activities and manage your schedule effectively.
- Insights into how guided actions can help you stay on top of your tasks and ensure you never miss a follow-up.
- A detailed look at the Prospect Section, where you can efficiently manage leads and automate updates based on your interactions.
- Discover the new Board View in the Deals Tab, allowing you to visualize stalled deals and assess their health with customizable deal scoring.
- Learn how the Dashboard Tab can centralize critical reports, giving you quick access to the metrics that matter most.

Join us as we dive into these features and demonstrate how HubSpot's Sales Workspace can transform your approach to sales, making it easier to close deals and build lasting client relationships. Don’t miss out on these actionable insights to enhance your sales strategy and drive revenue growth effectively.</video:description><video:content_loc>https://catmedia.ie/hubfs/Sales%20Workspace.mp4</video:content_loc><video:duration>864</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>SalesManagement</video:tag><video:tag>SalesWorkspace</video:tag><video:tag>SalesProductivity</video:tag><video:tag>HubSpotSalesHub</video:tag><video:tag>SalesAutomation</video:tag></video:video><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/HUG%20OCT%202025%20-%2004%20Marketing%20Studio-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Dublin HUG: Marketing Studio</video:title><video:description>HUG OCT 2025 - 04 Marketing Studio-1</video:description><video:content_loc>https://catmedia.ie/hubfs/HUG%20OCT%202025%20-%2004%20Marketing%20Studio-1.mp4</video:content_loc><video:duration>1411</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CampaignManagement</video:tag><video:tag>AIContentCreation</video:tag><video:tag>MarketingTools</video:tag><video:tag>HubSpotCampaigns</video:tag><video:tag>MarketingStudio</video:tag></video:video><image:image><image:loc>https://catmedia.ie/hubfs/Collaboration%20Multiple%20Views%20and%20Performance%20in%20One%20Place.jpg</image:loc><image:caption>Collaboration Multiple Views and Performance in One Place</image:caption><image:title>Collaboration Multiple Views and Performance in One Place</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Q%20and%20A%20Highlights.jpg</image:loc><image:caption>Q and A Highlights</image:caption><image:title>Q and A Highlights</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Creating%20Campaign%20Assets%20with%20AI-Powered%20Workflows.jpg</image:loc><image:caption>Creating Campaign Assets with AI-Powered Workflows</image:caption><image:title>Creating Campaign Assets with AI-Powered Workflows</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Planning%20Campaigns%20Visually%20on%20an%20Infinite%20Canvas.jpg</image:loc><image:caption>Planning Campaigns Visually on an Infinite Canvas</image:caption><image:title>Planning Campaigns Visually on an Infinite Canvas</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/image-png-Nov-23-2025-11-19-15-0353-PM.png</image:loc><image:caption>image-png-Nov-23-2025-11-19-15-0353-PM</image:caption><image:title>image-png-Nov-23-2025-11-19-15-0353-PM</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Why%20HubSpot%20Built%20Marketing%20Studio.jpg</image:loc><image:caption>Why HubSpot Built Marketing Studio</image:caption><image:title>Why HubSpot Built Marketing Studio</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Derek%20owens.png</image:loc><image:caption>Derek owens</image:caption><image:title>Derek owens</image:title></image:image><lastmod>2026-08-07</lastmod></url><url><loc>https://hi.catmedia.ie/dublin-hug-customer-agent-demo</loc><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/HUG/Prospecting%20Agent%20&amp;%20Target%20Account.mp4/medium.jpg</video:thumbnail_loc><video:title>Prospecting Agent &amp; Target Account</video:title><video:description>Prospecting Agent &amp; Target Account</video:description><video:content_loc>https://catmedia.ie/hubfs/HUG/Prospecting%20Agent%20&amp;%20Target%20Account.mp4</video:content_loc><video:duration>898</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/Sales%20Workspace.mp4/medium.jpg</video:thumbnail_loc><video:title>Sales Workspace</video:title><video:description>Are you a sales professional looking to optimize your daily operations and boost your productivity? In this video, we explore the powerful features of HubSpot's Sales Workspace, designed to streamline your sales process and enhance your performance.

Key takeaways from this session include:
- An overview of the Summary Tab, your command center for daily tasks, including how to prioritize activities and manage your schedule effectively.
- Insights into how guided actions can help you stay on top of your tasks and ensure you never miss a follow-up.
- A detailed look at the Prospect Section, where you can efficiently manage leads and automate updates based on your interactions.
- Discover the new Board View in the Deals Tab, allowing you to visualize stalled deals and assess their health with customizable deal scoring.
- Learn how the Dashboard Tab can centralize critical reports, giving you quick access to the metrics that matter most.

Join us as we dive into these features and demonstrate how HubSpot's Sales Workspace can transform your approach to sales, making it easier to close deals and build lasting client relationships. Don’t miss out on these actionable insights to enhance your sales strategy and drive revenue growth effectively.</video:description><video:content_loc>https://catmedia.ie/hubfs/Sales%20Workspace.mp4</video:content_loc><video:duration>864</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>SalesManagement</video:tag><video:tag>SalesWorkspace</video:tag><video:tag>SalesProductivity</video:tag><video:tag>HubSpotSalesHub</video:tag><video:tag>SalesAutomation</video:tag></video:video><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/HUG/customer-agent-demo.mp4/medium.jpg</video:thumbnail_loc><video:title>Customer Agent Demo</video:title><video:description>Are you ready to streamline your customer service experience with innovative AI technology? In this video, Graham O'Connor, a seasoned product manager at HubSpot, walks you through the setup and functionalities of Customer Agent, HubSpot's latest AI-driven solution designed to enhance customer interactions.

Key takeaways from this video include:
- An overview of Customer Agent, its purpose, and how it alleviates repetitive inquiries for customer support teams.
- Step-by-step guidance on creating and configuring your AI agent, including personality selection and content training.
- Insights into the various channels available for deploying Customer Agent, including live chat, WhatsApp, and email.
- Strategies for continuously improving your agent’s performance by addressing knowledge gaps and configuring actions for enhanced customer support.

Graham emphasizes that while AI can provide valuable assistance, the key to success lies in effectively training the agent with relevant content, whether it's from your knowledge base or other resources. He also highlights future developments aimed at expanding the agent’s capabilities to assist with lead qualification and more complex interactions.

Join us as we explore how Customer Agent can revolutionize your customer service operations, empower your teams, and deliver exceptional experiences to both customers and prospects alike. Don't miss out on the opportunity to enhance your business's efficiency and effectiveness through AI integration.</video:description><video:content_loc>https://catmedia.ie/hubfs/HUG/customer-agent-demo.mp4</video:content_loc><video:duration>1500</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CustomerSupportAutomation</video:tag><video:tag>HubSpotAI</video:tag><video:tag>AIForCustomerService</video:tag><video:tag>CustomerAgent</video:tag><video:tag>LiveDemo</video:tag></video:video><image:image><image:loc>https://catmedia.ie/hubfs/Introducing%20HubSpot%E2%80%99s%20Customer%20Agent%20and%20Its%20Expanding%20Role.png</image:loc><image:caption>Introducing HubSpot’s Customer Agent and Its Expanding Role</image:caption><image:title>Introducing HubSpot’s Customer Agent and Its Expanding Role</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/graham%20o%20connor.png</image:loc><image:caption>graham o connor</image:caption><image:title>graham o connor</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Dublin%20HUG_banner_2560x650_UnlockPortal_v01%20(1).png</image:loc><image:caption>Dublin HUG_banner_2560x650_UnlockPortal_v01 (1)</image:caption><image:title>Dublin HUG_banner_2560x650_UnlockPortal_v01 (1)</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Improving%20Performance%20and%20Introducing%20Actions.png</image:loc><image:caption>Improving Performance and Introducing Actions</image:caption><image:title>Improving Performance and Introducing Actions</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Training%20the%20Agent%20with%20Knowledge%20and%20Content.png</image:loc><image:caption>Training the Agent with Knowledge and Content</image:caption><image:title>Training the Agent with Knowledge and Content</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/customer-agent-set-up.webp</image:loc><image:caption>customer-agent-set-up</image:caption><image:title>customer-agent-set-up</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/image-png-Nov-23-2025-11-19-15-0353-PM.png</image:loc><image:caption>image-png-Nov-23-2025-11-19-15-0353-PM</image:caption><image:title>image-png-Nov-23-2025-11-19-15-0353-PM</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Introducing%20HubSpot%E2%80%99s%20Customer%20Agent.png</image:loc><image:caption>Introducing HubSpot’s Customer Agent</image:caption><image:title>Introducing HubSpot’s Customer Agent</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Testing%2c%20Deployment%2c%20and%20Human%20Handoff.png</image:loc><image:caption>Testing, Deployment, and Human Handoff</image:caption><image:title>Testing, Deployment, and Human Handoff</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><lastmod>2026-07-27</lastmod></url><url><loc>https://hi.catmedia.ie/es/haz-crecer-tu-negocio-con-un-socio-de-soluciones-hubspot</loc><image:image><image:loc>https://catmedia.ie/hubfs/Employees/About-me-r.jpg</image:loc><image:caption>About-me-r</image:caption><image:title>About-me-r</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/New%20HubSpot%20Elements%202025/Certification%20Shields%202026/Hubspot%20Marketing%20Software%20Certified-1.png</image:loc><image:caption>Hubspot Marketing Software Certified-1</image:caption><image:title>Hubspot Marketing Software Certified-1</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/European_Commission-Logo.wine.png</image:loc><image:caption>European_Commission-Logo.wine</image:caption><image:title>European_Commission-Logo.wine</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/south-dublin-chamber-logo.png</image:loc><image:caption>south-dublin-chamber-logo</image:caption><image:title>south-dublin-chamber-logo</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HoL/vp.png</image:loc><image:caption>vp</image:caption><image:title>vp</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/SBCI-logo-white.png</image:loc><image:caption>SBCI-logo-white</image:caption><image:title>SBCI-logo-white</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/New%20HubSpot%20Elements%202025/Certification%20Shields%202026/Social%20Media%20Marketing%20Course%20Certified.png</image:loc><image:caption>Social Media Marketing Course Certified</image:caption><image:title>Social Media Marketing Course Certified</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/New%20HubSpot%20Elements%202025/Certification%20Shields%202026/Trainer%20Certified%20Badge.png</image:loc><image:caption>Trainer Certified Badge</image:caption><image:title>Trainer Certified Badge</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/New%20HubSpot%20Elements%202025/HubSpot%20Platinum%20Solutions%20Partner%20Badge%20Orange.png</image:loc><image:caption>HubSpot Platinum Solutions Partner Badge Orange</image:caption><image:title>HubSpot Platinum Solutions Partner Badge Orange</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/New%20HubSpot%20Elements%202025/Certification%20Shields%202026/Content%20Marketing%20Badge.png</image:loc><image:caption>Content Marketing Badge</image:caption><image:title>Content Marketing Badge</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/New%20HubSpot%20Elements%202025/Certification%20Shields%202026/Inbound%20Sales%20Certified-1.png</image:loc><image:caption>Inbound Sales Certified-1</image:caption><image:title>Inbound Sales Certified-1</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/New%20HubSpot%20Elements%202025/HS_Pictograms_Resources-Library.svg</image:loc><image:caption>HS_Pictograms_Resources-Library</image:caption><image:title>HS_Pictograms_Resources-Library</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/New%20HubSpot%20Elements%202025/Certification%20Shields%202026/Revenue%20Operations%20Certified-1.png</image:loc><image:caption>Revenue Operations Certified-1</image:caption><image:title>Revenue Operations Certified-1</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/New%20HubSpot%20Elements%202025/Certification%20Shields%202026/Hubspot%20Marketing%20Software%20Hub%20Certified-1.png</image:loc><image:caption>Hubspot Marketing Software Hub Certified-1</image:caption><image:title>Hubspot Marketing Software Hub Certified-1</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/New%20HubSpot%20Elements%202025/Certification%20Shields%202026/Client%20Management%20Certified-1.png</image:loc><image:caption>Client Management Certified-1</image:caption><image:title>Client Management Certified-1</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/New%20HubSpot%20Elements%202025/Certification%20Shields%202026/RevOps%20Bootcamp%20Badge-1.png</image:loc><image:caption>RevOps Bootcamp Badge-1</image:caption><image:title>RevOps Bootcamp Badge-1</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/New%20HubSpot%20Elements%202025/Certification%20Shields%202026/Data%20Integrations%20Certified.png</image:loc><image:caption>Data Integrations Certified</image:caption><image:title>Data Integrations Certified</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/New%20HubSpot%20Elements%202025/HS_Pictograms_Strategy_800px.png</image:loc><image:caption>HS_Pictograms_Strategy_800px</image:caption><image:title>HS_Pictograms_Strategy_800px</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/New%20HubSpot%20Elements%202025/Certification%20Shields%202026/Growth%20Driven%20Design%20Certified.png</image:loc><image:caption>Growth Driven Design Certified</image:caption><image:title>Growth Driven Design Certified</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/New%20HubSpot%20Elements%202025/Certification%20Shields%202026/Sales%20Hub%20Implementation%20Certified-1.png</image:loc><image:caption>Sales Hub Implementation Certified-1</image:caption><image:title>Sales Hub Implementation Certified-1</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/BIRG.IR_BIG.D-50e59b76.png</image:loc><image:caption>Bank of Ireland logo</image:caption><image:title>BIRG.IR_BIG.D-50e59b76</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/New%20HubSpot%20Elements%202025/Certification%20Shields%202026/Inbound%20Marketing%20Certified.png</image:loc><image:caption>Inbound Marketing Certified</image:caption><image:title>Inbound Marketing Certified</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/New%20HubSpot%20Elements%202025/Certification%20Shields%202026/Objectives%20Based%20Onboarding%20Badge.png</image:loc><image:caption>Objectives Based Onboarding Badge</image:caption><image:title>Objectives Based Onboarding Badge</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/partner-badge-color.png</image:loc><image:caption>partner-badge-color</image:caption><image:title>partner-badge-color</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Website%203.0/67771418_10161959035320567_3114806593405845504_n.jpg</image:loc><image:caption>67771418_10161959035320567_3114806593405845504_n</image:caption><image:title>67771418_10161959035320567_3114806593405845504_n</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/New%20HubSpot%20Elements%202025/Certification%20Shields%202026/Email%20Marketing%20Certified.png</image:loc><image:caption>Email Marketing Certified</image:caption><image:title>Email Marketing Certified</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/New%20Website%20Images/pexels-monstera-6998462.jpg</image:loc><image:caption>pexels-monstera-6998462</image:caption><image:title>pexels-monstera-6998462</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/New%20HubSpot%20Elements%202025/Certification%20Shields%202026/Guided%20Client%20Onboarding%20Certified.png</image:loc><image:caption>Guided Client Onboarding Certified</image:caption><image:title>Guided Client Onboarding Certified</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Success.png</image:loc><image:caption>Success</image:caption><image:title>Success</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/New%20HubSpot%20Elements%202025/Certification%20Shields%202026/Hubspot%20Solutions%20Partner%20Certified.png</image:loc><image:caption>Hubspot Solutions Partner Certified</image:caption><image:title>Hubspot Solutions Partner Certified</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/New%20HubSpot%20Elements%202025/Certification%20Shields%202026/Hubspot%20CMS%20For%20Developers%20Certified.png</image:loc><image:caption>Hubspot CMS For Developers Certified</image:caption><image:title>Hubspot CMS For Developers Certified</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/New%20HubSpot%20Elements%202025/Certification%20Shields%202026/Content%20Hub%20Software%20Certified.png</image:loc><image:caption>Content Hub Software Certified</image:caption><image:title>Content Hub Software Certified</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/New%20HubSpot%20Elements%202025/Certification%20Shields%202026/Digital%20Marketing%20Certified.png</image:loc><image:caption>Digital Marketing Certified</image:caption><image:title>Digital Marketing Certified</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/New%20HubSpot%20Elements%202025/HS_Pictograms_Pinned%20Map_800px.png</image:loc><image:caption>HS_Pictograms_Pinned Map_800px</image:caption><image:title>HS_Pictograms_Pinned Map_800px</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/New%20HubSpot%20Elements%202025/Certification%20Shields%202026/Marketing%20Hub%20Implementation-1.png</image:loc><image:caption>Marketing Hub Implementation-1</image:caption><image:title>Marketing Hub Implementation-1</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/New%20HubSpot%20Elements%202025/Certification%20Shields%202026/Dublin%20HUG%20Leader%20Creator%20Badge-1.png</image:loc><image:caption>Dublin HUG Leader Creator Badge-1</image:caption><image:title>Dublin HUG Leader Creator Badge-1</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/New%20HubSpot%20Elements%202025/Certification%20Shields%202026/Developing%20a%20sales%20plan%20certified.png</image:loc><image:caption>Developing a sales plan certified</image:caption><image:title>Developing a sales plan certified</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/New%20HubSpot%20Elements%202025/Certification%20Shields%202026/Inbound%20Certification-1.png</image:loc><image:caption>Inbound Certification-1</image:caption><image:title>Inbound Certification-1</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Capture%20meeting%20tool.png</image:loc><image:caption>Capture meeting tool</image:caption><image:title>Capture meeting tool</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/New%20HubSpot%20Elements%202025/Certification%20Shields%202026/Hubspot%20Sales%20Hub%20Software%20Certified-1.png</image:loc><image:caption>Hubspot Sales Hub Software Certified-1</image:caption><image:title>Hubspot Sales Hub Software Certified-1</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/New%20HubSpot%20Elements%202025/Certification%20Shields%202026/Hubspot%20Sale%20Software%20Certified-1.png</image:loc><image:caption>Hubspot Sale Software Certified-1</image:caption><image:title>Hubspot Sale Software Certified-1</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/New%20HubSpot%20Elements%202025/Certification%20Shields%202026/Service%20Hub%20Software%20Certified.png</image:loc><image:caption>Service Hub Software Certified</image:caption><image:title>Service Hub Software Certified</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/New%20HubSpot%20Elements%202025/Certification%20Shields%202026/CMS%20Hub%20Implementation%20Certified.png</image:loc><image:caption>CMS Hub Implementation Certified</image:caption><image:title>CMS Hub Implementation Certified</image:title></image:image><lastmod>2026-02-25</lastmod></url><url><loc>https://hi.catmedia.ie/dublin-hug-customer-agent-activation-workshop</loc><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/Fiachra%20Duffey%20-%20Customer%20Agent%20Activation%20Workshop.mp4/medium.jpg</video:thumbnail_loc><video:title>Fiachra Duffy Customer Agent Workshop</video:title><video:description>Unlock the full potential of customer engagement with our comprehensive guide to setting up HubSpot's Customer Agent. In this video, you'll discover everything you need to know about deploying an AI-driven agent that enhances your customer interactions.

Key takeaways include:
- An overview of the Customer Agent setup process, from initial configuration to deployment.
- Insight into managing billing through credit settings, ensuring your team uses resources effectively.
- Guidance on customizing your agent's identity and personality to align with your brand voice.
- Detailed steps on integrating content sources and managing conversations to enhance user experience.
- Strategies for implementing human handoffs and capturing emails to improve follow-ups and customer relationships.

Join Fiachra, our seasoned Customer Success Manager, as he navigates the intricacies of AI agents, emphasizing their goal-oriented functionality compared to traditional chatbots. By the end of this session, you'll feel empowered to optimize your customer interactions and drive operational efficiency.

Whether you're new to AI agents or looking to refine your existing setup, this video provides actionable insights tailored for marketers, operations managers, and customer success teams. Don't miss out on transforming your customer engagement strategy with HubSpot's innovative tools.</video:description><video:content_loc>https://catmedia.ie/hubfs/Fiachra%20Duffey%20-%20Customer%20Agent%20Activation%20Workshop.mp4</video:content_loc><video:duration>2988</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>ContentManagement</video:tag><video:tag>HumanHandoffOptions</video:tag><video:tag>AIIntegrationTutorial</video:tag><video:tag>CustomerAgentSetup</video:tag><video:tag>HubSpotCustomerAgent</video:tag></video:video><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/HUG/Prospecting%20Agent%20&amp;%20Target%20Account.mp4/medium.jpg</video:thumbnail_loc><video:title>Prospecting Agent &amp; Target Account</video:title><video:description>Prospecting Agent &amp; Target Account</video:description><video:content_loc>https://catmedia.ie/hubfs/HUG/Prospecting%20Agent%20&amp;%20Target%20Account.mp4</video:content_loc><video:duration>898</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/Sales%20Workspace.mp4/medium.jpg</video:thumbnail_loc><video:title>Sales Workspace</video:title><video:description>Are you a sales professional looking to optimize your daily operations and boost your productivity? In this video, we explore the powerful features of HubSpot's Sales Workspace, designed to streamline your sales process and enhance your performance.

Key takeaways from this session include:
- An overview of the Summary Tab, your command center for daily tasks, including how to prioritize activities and manage your schedule effectively.
- Insights into how guided actions can help you stay on top of your tasks and ensure you never miss a follow-up.
- A detailed look at the Prospect Section, where you can efficiently manage leads and automate updates based on your interactions.
- Discover the new Board View in the Deals Tab, allowing you to visualize stalled deals and assess their health with customizable deal scoring.
- Learn how the Dashboard Tab can centralize critical reports, giving you quick access to the metrics that matter most.

Join us as we dive into these features and demonstrate how HubSpot's Sales Workspace can transform your approach to sales, making it easier to close deals and build lasting client relationships. Don’t miss out on these actionable insights to enhance your sales strategy and drive revenue growth effectively.</video:description><video:content_loc>https://catmedia.ie/hubfs/Sales%20Workspace.mp4</video:content_loc><video:duration>864</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>SalesManagement</video:tag><video:tag>SalesWorkspace</video:tag><video:tag>SalesProductivity</video:tag><video:tag>HubSpotSalesHub</video:tag><video:tag>SalesAutomation</video:tag></video:video><image:image><image:loc>https://catmedia.ie/hubfs/HUG%20Nov%202025/Fiachra%20Deployments-2.jpg</image:loc><image:caption>Fiachra Deployments-2</image:caption><image:title>Fiachra Deployments-2</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HUG%20Nov%202025/Fiachra%20Trigger-2.jpg</image:loc><image:caption>Fiachra Trigger-2</image:caption><image:title>Fiachra Trigger-2</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HUG%20Nov%202025/Fiachra%205-2.jpg</image:loc><image:caption>Fiachra 5-2</image:caption><image:title>Fiachra 5-2</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/image-png-Nov-23-2025-11-19-15-0353-PM.png</image:loc><image:caption>image-png-Nov-23-2025-11-19-15-0353-PM</image:caption><image:title>image-png-Nov-23-2025-11-19-15-0353-PM</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HUG%20Nov%202025/Fiachra%20WF%20Assignment-2.jpg</image:loc><image:caption>Fiachra WF Assignment-2</image:caption><image:title>Fiachra WF Assignment-2</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HUG%20Nov%202025/Fiachra%20Testing-2.jpg</image:loc><image:caption>Fiachra Testing-2</image:caption><image:title>Fiachra Testing-2</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HUG%20Nov%202025/Fiachra%20Email%20Capture-2.jpg</image:loc><image:caption>Fiachra Email Capture-2</image:caption><image:title>Fiachra Email Capture-2</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HUG%20Nov%202025/Fiachra%203.jpg</image:loc><image:caption>Fiachra 3</image:caption><image:title>Fiachra 3</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Dublin%20HUG_banner_2560x650_MorningBuild_v02_n1cAMAV-1.webp</image:loc><image:caption>Dublin HUG_banner_2560x650_MorningBuild_v02_n1cAMAV-1</image:caption><image:title>Dublin HUG_banner_2560x650_MorningBuild_v02_n1cAMAV-1</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HUG%20Nov%202025/Fiachra%201.jpg</image:loc><image:caption>Fiachra 1</image:caption><image:title>Fiachra 1</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HUG%20Nov%202025/Fiachra%20Betas-2.jpg</image:loc><image:caption>Fiachra Betas-2</image:caption><image:title>Fiachra Betas-2</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HUG%20Nov%202025/Fiachra%207-2.jpg</image:loc><image:caption>Fiachra 7-2</image:caption><image:title>Fiachra 7-2</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HUG%20Nov%202025/Fiachra%208-2.jpg</image:loc><image:caption>Fiachra 8-2</image:caption><image:title>Fiachra 8-2</image:title></image:image><lastmod>2026-04-15</lastmod></url><url><loc>https://hi.catmedia.ie/dublin-hug-customer-agent-step-by-step-guide</loc><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/Sales%20Workspace.mp4/medium.jpg</video:thumbnail_loc><video:title>Sales Workspace</video:title><video:description>Are you a sales professional looking to optimize your daily operations and boost your productivity? In this video, we explore the powerful features of HubSpot's Sales Workspace, designed to streamline your sales process and enhance your performance.

Key takeaways from this session include:
- An overview of the Summary Tab, your command center for daily tasks, including how to prioritize activities and manage your schedule effectively.
- Insights into how guided actions can help you stay on top of your tasks and ensure you never miss a follow-up.
- A detailed look at the Prospect Section, where you can efficiently manage leads and automate updates based on your interactions.
- Discover the new Board View in the Deals Tab, allowing you to visualize stalled deals and assess their health with customizable deal scoring.
- Learn how the Dashboard Tab can centralize critical reports, giving you quick access to the metrics that matter most.

Join us as we dive into these features and demonstrate how HubSpot's Sales Workspace can transform your approach to sales, making it easier to close deals and build lasting client relationships. Don’t miss out on these actionable insights to enhance your sales strategy and drive revenue growth effectively.</video:description><video:content_loc>https://catmedia.ie/hubfs/Sales%20Workspace.mp4</video:content_loc><video:duration>864</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>SalesManagement</video:tag><video:tag>SalesWorkspace</video:tag><video:tag>SalesProductivity</video:tag><video:tag>HubSpotSalesHub</video:tag><video:tag>SalesAutomation</video:tag></video:video><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/HUG/Prospecting%20Agent%20&amp;%20Target%20Account.mp4/medium.jpg</video:thumbnail_loc><video:title>Prospecting Agent &amp; Target Account</video:title><video:description>Prospecting Agent &amp; Target Account</video:description><video:content_loc>https://catmedia.ie/hubfs/HUG/Prospecting%20Agent%20&amp;%20Target%20Account.mp4</video:content_loc><video:duration>898</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Dublin%20HUG_banner_2560x650_MorningBuild_v02_n1cAMAV-1.webp</image:loc><image:caption>Dublin HUG_banner_2560x650_MorningBuild_v02_n1cAMAV-1</image:caption><image:title>Dublin HUG_banner_2560x650_MorningBuild_v02_n1cAMAV-1</image:title></image:image><lastmod>2026-02-08</lastmod></url><url><loc>https://hi.catmedia.ie/dublin-hug-prospecting-agent-and-target-accounts</loc><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/Sales%20Workspace.mp4/medium.jpg</video:thumbnail_loc><video:title>Sales Workspace</video:title><video:description>Are you a sales professional looking to optimize your daily operations and boost your productivity? In this video, we explore the powerful features of HubSpot's Sales Workspace, designed to streamline your sales process and enhance your performance.

Key takeaways from this session include:
- An overview of the Summary Tab, your command center for daily tasks, including how to prioritize activities and manage your schedule effectively.
- Insights into how guided actions can help you stay on top of your tasks and ensure you never miss a follow-up.
- A detailed look at the Prospect Section, where you can efficiently manage leads and automate updates based on your interactions.
- Discover the new Board View in the Deals Tab, allowing you to visualize stalled deals and assess their health with customizable deal scoring.
- Learn how the Dashboard Tab can centralize critical reports, giving you quick access to the metrics that matter most.

Join us as we dive into these features and demonstrate how HubSpot's Sales Workspace can transform your approach to sales, making it easier to close deals and build lasting client relationships. Don’t miss out on these actionable insights to enhance your sales strategy and drive revenue growth effectively.</video:description><video:content_loc>https://catmedia.ie/hubfs/Sales%20Workspace.mp4</video:content_loc><video:duration>864</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>SalesManagement</video:tag><video:tag>SalesWorkspace</video:tag><video:tag>SalesProductivity</video:tag><video:tag>HubSpotSalesHub</video:tag><video:tag>SalesAutomation</video:tag></video:video><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/HUG/Prospecting%20Agent%20&amp;%20Target%20Account.mp4/medium.jpg</video:thumbnail_loc><video:title>Prospecting Agent &amp; Target Account</video:title><video:description>Prospecting Agent &amp; Target Account</video:description><video:content_loc>https://catmedia.ie/hubfs/HUG/Prospecting%20Agent%20&amp;%20Target%20Account.mp4</video:content_loc><video:duration>898</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/Prospecting%20Agent%20and%20Target%20Accounts.mp4/medium.jpg</video:thumbnail_loc><video:title>Prospecting Agent and Target Accounts</video:title><video:description>Are you ready to elevate your sales strategy? In this engaging video, Fiachra, a Customer Success Manager at HubSpot, guides you through the powerful features of HubSpot's Target Accounts and Prospecting Agent tools, designed to enhance your account-based marketing efforts.

Key takeaways from this video include:
- A comprehensive overview of the Target Accounts feature, highlighting its new AI-driven research capabilities to enrich your sales outreach.
- Insights on how to effectively leverage the Prospecting Agent for automated email sequences that generate more leads and increase productivity.
- Strategies for aligning sales and marketing teams to ensure a collaborative approach to account-based marketing, breaking down silos for better outcomes.

Fiachra dives deep into how Target Accounts can streamline your sales process, providing valuable insights such as company summaries, news, and job opportunities that can inform your outreach. You'll learn about the importance of identifying buyer roles and how to manage complex customer structures effectively.

Moreover, discover how the Prospecting Agent can help you reach a larger audience without sacrificing personalization. With its ability to send tailored emails based on comprehensive research, this tool is perfect for mid-funnel engagement.

Finally, Fiachra discusses the Sales Performance dashboard, offering an innovative way to monitor your team's sales activities and performance metrics, helping you stay on track and make data-driven decisions.

This video is packed with actionable insights that will empower your sales efforts and enhance collaboration with your marketing team. Don't miss out on the opportunity to transform your approach to account-based marketing and sales productivity with HubSpot.</video:description><video:content_loc>https://catmedia.ie/hubfs/Prospecting%20Agent%20and%20Target%20Accounts.mp4</video:content_loc><video:duration>898</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>AccountBasedMarketing</video:tag><video:tag>HubSpotTools</video:tag><video:tag>ProspectingAgent</video:tag><video:tag>TargetAccounts</video:tag><video:tag>SalesProductivity</video:tag></video:video><image:image><image:loc>https://catmedia.ie/hubfs/Managing%20Target%20Accounts%20at%20Scale%20and%20Measuring%20Performance.png</image:loc><image:caption>Managing Target Accounts at Scale and Measuring Performance</image:caption><image:title>Managing Target Accounts at Scale and Measuring Performance</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Exploring%20the%20New%20Target%20Accounts%20Workspace%20and%20AI%20Research.png</image:loc><image:caption>Exploring the New Target Accounts Workspace and AI Research</image:caption><image:title>Exploring the New Target Accounts Workspace and AI Research</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Deals%2c%20Deal%20Health%2c%20and%20Sales%20Reporting.png</image:loc><image:caption>Deals, Deal Health, and Sales Reporting</image:caption><image:title>Deals, Deal Health, and Sales Reporting</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Personalised%20Outreach%20and%20the%20Prospecting%20Agent%20in%20Action.png</image:loc><image:caption>Personalised Outreach and the Prospecting Agent in Action</image:caption><image:title>Personalised Outreach and the Prospecting Agent in Action</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Dublin%20HUG_banner_2560x650_UnlockPortal_v01%20(1).png</image:loc><image:caption>Dublin HUG_banner_2560x650_UnlockPortal_v01 (1)</image:caption><image:title>Dublin HUG_banner_2560x650_UnlockPortal_v01 (1)</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/image-png-Nov-23-2025-11-19-15-0353-PM.png</image:loc><image:caption>image-png-Nov-23-2025-11-19-15-0353-PM</image:caption><image:title>image-png-Nov-23-2025-11-19-15-0353-PM</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Introduction%20and%20Account-Based%20Context.png</image:loc><image:caption>Introduction and Account-Based Context</image:caption><image:title>Introduction and Account-Based Context</image:title></image:image><lastmod>2026-07-27</lastmod></url><url><loc>https://hi.catmedia.ie/hubspot-total-cost-of-ownership-calculator-thank-you</loc><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20TCO.png</image:loc><image:caption>HubSpot TCO</image:caption><image:title>HubSpot TCO</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><lastmod>2025-06-04</lastmod></url><url><loc>https://hi.catmedia.ie/hubspot-survey-top-business-challenges</loc><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/top_business_challenges__better_value_survey_2022.png</image:loc><image:caption>top_business_challenges__better_value_survey_2022</image:caption><image:title>top_business_challenges__better_value_survey_2022</image:title></image:image><lastmod>2022-11-04</lastmod></url><url><loc>https://hi.catmedia.ie/unbound-2026-wednesday-hubspot-spotlight</loc><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/New%20HubSpot%20Elements%202025/hubspot%20logo%20orange.svg</image:loc><image:caption>hubspot logo orange</image:caption><image:title>hubspot logo orange</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/image-1.png</image:loc><image:caption>image-1</image:caption><image:title>image-1</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/hubspot_unbound_logo_new.svg</image:loc><image:caption>hubspot_unbound_logo_new</image:caption><image:title>hubspot_unbound_logo_new</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/image-2.png</image:loc><image:caption>image-2</image:caption><image:title>image-2</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/image-png-Nov-23-2025-11-19-15-0353-PM.png</image:loc><image:caption>image-png-Nov-23-2025-11-19-15-0353-PM</image:caption><image:title>image-png-Nov-23-2025-11-19-15-0353-PM</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/footer-desktop-bottom-circle.png</image:loc><image:caption>footer-desktop-bottom-circle</image:caption><image:title>footer-desktop-bottom-circle</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/image.png</image:loc><image:caption>image</image:caption><image:title>image</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Imported%20sitepage%20images/stream-event-20260916131539447405-2026-09-16T13-57-09-864Z.png</image:loc><image:caption>stream-event-20260916131539447405-2026-09-16T13-57-09-864Z</image:caption><image:title>stream-event-20260916131539447405-2026-09-16T13-57-09-864Z</image:title></image:image><lastmod>2026-09-17</lastmod><changefreq>always</changefreq><priority>1.0</priority></url><url><loc>https://hi.catmedia.ie/dublin-hug-advanced-customer-agent-use-cases-with-actions</loc><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/Sales%20Workspace.mp4/medium.jpg</video:thumbnail_loc><video:title>Sales Workspace</video:title><video:description>Are you a sales professional looking to optimize your daily operations and boost your productivity? In this video, we explore the powerful features of HubSpot's Sales Workspace, designed to streamline your sales process and enhance your performance.

Key takeaways from this session include:
- An overview of the Summary Tab, your command center for daily tasks, including how to prioritize activities and manage your schedule effectively.
- Insights into how guided actions can help you stay on top of your tasks and ensure you never miss a follow-up.
- A detailed look at the Prospect Section, where you can efficiently manage leads and automate updates based on your interactions.
- Discover the new Board View in the Deals Tab, allowing you to visualize stalled deals and assess their health with customizable deal scoring.
- Learn how the Dashboard Tab can centralize critical reports, giving you quick access to the metrics that matter most.

Join us as we dive into these features and demonstrate how HubSpot's Sales Workspace can transform your approach to sales, making it easier to close deals and build lasting client relationships. Don’t miss out on these actionable insights to enhance your sales strategy and drive revenue growth effectively.</video:description><video:content_loc>https://catmedia.ie/hubfs/Sales%20Workspace.mp4</video:content_loc><video:duration>864</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>SalesManagement</video:tag><video:tag>SalesWorkspace</video:tag><video:tag>SalesProductivity</video:tag><video:tag>HubSpotSalesHub</video:tag><video:tag>SalesAutomation</video:tag></video:video><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/Juan%20Zabala.mp4/medium.jpg</video:thumbnail_loc><video:title>Juan Zabala</video:title><video:description>Unlock the potential of integrated systems with our latest discussion on actions and security in AI-driven customer agents. Join Juan from Cat Media as he shares insights from five years of experience with HubSpot, focusing on connecting disparate business systems to enhance customer interactions.

In this video, you'll learn:
- The crucial role of actions in enabling agents to perform tasks across various APIs and third-party systems.
- Importance of security and guardrails in protecting sensitive data when granting AI access to business information.
- Real-world applications, including an order tracking automation system that keeps customer data secure while providing timely updates.

Key takeaways include how to creatively leverage AI within your existing tech stack, the importance of implementing robust security measures, and practical examples of integrating systems through middleware. 

Whether you’re a VP of Marketing, Sales Director, or IT Manager, this video offers actionable insights to enhance your operations and customer experiences. Discover how to empower your team with AI while ensuring data integrity and security in your digital transformation journey. 

Tune in to explore the future of customer engagement with intelligent systems that prioritize both functionality and security.</video:description><video:content_loc>https://catmedia.ie/hubfs/Juan%20Zabala.mp4</video:content_loc><video:duration>669</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>DataSecurity</video:tag><video:tag>CustomerAgents</video:tag><video:tag>HubSpotAutomation</video:tag><video:tag>APIIntegration</video:tag><video:tag>JuanZabala</video:tag></video:video><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/HUG/Prospecting%20Agent%20&amp;%20Target%20Account.mp4/medium.jpg</video:thumbnail_loc><video:title>Prospecting Agent &amp; Target Account</video:title><video:description>Prospecting Agent &amp; Target Account</video:description><video:content_loc>https://catmedia.ie/hubfs/HUG/Prospecting%20Agent%20&amp;%20Target%20Account.mp4</video:content_loc><video:duration>898</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HUG%20Nov%202025/Juan%20Stack.jpg</image:loc><image:caption>Juan Stack</image:caption><image:title>Juan Stack</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HUG%20Nov%202025/Juan%20Order%20Tracking.jpg</image:loc><image:caption>Juan Order Tracking</image:caption><image:title>Juan Order Tracking</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HUG%20Nov%202025/Juan%201.jpg</image:loc><image:caption>Juan 1</image:caption><image:title>Juan 1</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Juan%20Zabala%20HubSpot%20Training%20(1)-1.png</image:loc><image:caption>Juan Zabala HubSpot Training (1)-1</image:caption><image:title>Juan Zabala HubSpot Training (1)-1</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HUG%20Nov%202025/Juan%20Password%20reset.jpg</image:loc><image:caption>Juan Password reset</image:caption><image:title>Juan Password reset</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/image-png-Nov-23-2025-11-19-15-0353-PM.png</image:loc><image:caption>image-png-Nov-23-2025-11-19-15-0353-PM</image:caption><image:title>image-png-Nov-23-2025-11-19-15-0353-PM</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HUG%20Nov%202025/Juan%202.jpg</image:loc><image:caption>Juan 2</image:caption><image:title>Juan 2</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Dublin%20HUG_banner_2560x650_MorningBuild_v02_n1cAMAV-1.webp</image:loc><image:caption>Dublin HUG_banner_2560x650_MorningBuild_v02_n1cAMAV-1</image:caption><image:title>Dublin HUG_banner_2560x650_MorningBuild_v02_n1cAMAV-1</image:title></image:image><lastmod>2026-04-15</lastmod></url><url><loc>https://hi.catmedia.ie/unbound-2026-thursday-your-landing-pages-are-losing-you-money</loc><image:image><image:loc>https://catmedia.ie/hubfs/hubspot_unbound_logo_new.svg</image:loc><image:caption>hubspot_unbound_logo_new</image:caption><image:title>hubspot_unbound_logo_new</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/image-Sep-14-2026-09-14-47-6300-PM.png</image:loc><image:caption>image-Sep-14-2026-09-14-47-6300-PM</image:caption><image:title>image-Sep-14-2026-09-14-47-6300-PM</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/footer-desktop-bottom-circle.png</image:loc><image:caption>footer-desktop-bottom-circle</image:caption><image:title>footer-desktop-bottom-circle</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/image-png-Nov-23-2025-11-19-15-0353-PM.png</image:loc><image:caption>image-png-Nov-23-2025-11-19-15-0353-PM</image:caption><image:title>image-png-Nov-23-2025-11-19-15-0353-PM</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/1321019497.png</image:loc><image:caption>1321019497</image:caption><image:title>1321019497</image:title></image:image><lastmod>2026-09-18</lastmod></url><url><loc>https://hi.catmedia.ie/marketers-guide-how-to-execute-abm-with-hubspot</loc><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CTAs/ABM%20%2B%20Inbound%20image.png</image:loc><image:caption>ABM + Inbound image</image:caption><image:title>ABM + Inbound image</image:title></image:image><lastmod>2024-10-21</lastmod></url><url><loc>https://hi.catmedia.ie/dublin-hug-hubspot-on-hubspot-introduction</loc><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/HUG/Prospecting%20Agent%20&amp;%20Target%20Account.mp4/medium.jpg</video:thumbnail_loc><video:title>Prospecting Agent &amp; Target Account</video:title><video:description>Prospecting Agent &amp; Target Account</video:description><video:content_loc>https://catmedia.ie/hubfs/HUG/Prospecting%20Agent%20&amp;%20Target%20Account.mp4</video:content_loc><video:duration>898</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/Sales%20Workspace.mp4/medium.jpg</video:thumbnail_loc><video:title>Sales Workspace</video:title><video:description>Are you a sales professional looking to optimize your daily operations and boost your productivity? In this video, we explore the powerful features of HubSpot's Sales Workspace, designed to streamline your sales process and enhance your performance.

Key takeaways from this session include:
- An overview of the Summary Tab, your command center for daily tasks, including how to prioritize activities and manage your schedule effectively.
- Insights into how guided actions can help you stay on top of your tasks and ensure you never miss a follow-up.
- A detailed look at the Prospect Section, where you can efficiently manage leads and automate updates based on your interactions.
- Discover the new Board View in the Deals Tab, allowing you to visualize stalled deals and assess their health with customizable deal scoring.
- Learn how the Dashboard Tab can centralize critical reports, giving you quick access to the metrics that matter most.

Join us as we dive into these features and demonstrate how HubSpot's Sales Workspace can transform your approach to sales, making it easier to close deals and build lasting client relationships. Don’t miss out on these actionable insights to enhance your sales strategy and drive revenue growth effectively.</video:description><video:content_loc>https://catmedia.ie/hubfs/Sales%20Workspace.mp4</video:content_loc><video:duration>864</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>SalesManagement</video:tag><video:tag>SalesWorkspace</video:tag><video:tag>SalesProductivity</video:tag><video:tag>HubSpotSalesHub</video:tag><video:tag>SalesAutomation</video:tag></video:video><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/HUG%20OCT%202025%20-%2001%20Intro.mp4/medium.jpg</video:thumbnail_loc><video:title>Dublin HUG: Running HubSpot on HubSpot</video:title><video:description>Are you ready to transform your operations and harness the power of AI in your business? Join Rich, SVP of Business Systems Security and IT at HubSpot, as he shares invaluable insights on leveraging HubSpot's integrated platform to streamline your processes and enhance efficiency.

In this video, you will discover:
- The challenges of using disconnected tools and how HubSpot's unified approach simplifies operations.
- Real-world examples of how HubSpot has empowered teams to focus on innovation rather than integration headaches.
- Key strategies for adapting to the evolving landscape of inbound marketing, including AI-driven solutions that boost lead generation and sales effectiveness.

Rich discusses the significant advancements made by HubSpot in the past 18 months, particularly in response to increased competition and the demand for smarter, more efficient operations. He highlights their successful initiatives, such as Loop Marketing and AI-powered customer success tools, which have led to remarkable improvements in customer activation, retention, and support efficiency.

Key takeaways include:
- The importance of adopting AI-driven strategies for operational excellence.
- Techniques for enhancing collaboration among marketing, sales, and service teams.
- Actionable insights on how to optimise your use of HubSpot for sustained growth.

Whether you're a seasoned HubSpot user or new to the platform, this session will equip you with the knowledge and inspiration to take your business operations to the next level. Tune in to learn how to turn challenges into opportunities with HubSpot!</video:description><video:content_loc>https://catmedia.ie/hubfs/HUG%20OCT%202025%20-%2001%20Intro.mp4</video:content_loc><video:duration>338</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CustomerSuccess</video:tag><video:tag>InboundMarketing</video:tag><video:tag>HubSpotOnHubSpot</video:tag><video:tag>AIIntegration</video:tag><video:tag>OperationalEfficiency</video:tag></video:video><image:image><image:loc>https://catmedia.ie/hubfs/Unified%20on%20HubSpot.jpg</image:loc><image:caption>Unified on HubSpot</image:caption><image:title>Unified on HubSpot</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/IMG_4011.00_00_12_04.Still004.jpg</image:loc><image:caption>IMG_4011.00_00_12_04.Still004</image:caption><image:title>IMG_4011.00_00_12_04.Still004</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Leaning%20into%20AI%20Concrete%20Wins%20Across%20the%20Funnel.jpg</image:loc><image:caption>Leaning into AI Concrete Wins Across the Funnel</image:caption><image:title>Leaning into AI Concrete Wins Across the Funnel</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/The%20Pain%20of%20a%20Fragmented%20Tech%20Stack.jpg</image:loc><image:caption>The Pain of a Fragmented Tech Stack</image:caption><image:title>The Pain of a Fragmented Tech Stack</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Rich%20Archbold.png</image:loc><image:caption>Rich Archbold</image:caption><image:title>Rich Archbold</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/image-png-Nov-23-2025-11-19-15-0353-PM.png</image:loc><image:caption>image-png-Nov-23-2025-11-19-15-0353-PM</image:caption><image:title>image-png-Nov-23-2025-11-19-15-0353-PM</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Rich%E2%80%99s%20Role%20and%20the%20HubSpot%20on%20HubSpot.jpg</image:loc><image:caption>Rich’s Role and the HubSpot on HubSpot</image:caption><image:title>Rich’s Role and the HubSpot on HubSpot</image:title></image:image><lastmod>2026-08-07</lastmod></url><url><loc>https://hi.catmedia.ie/how-to-run-an-inbound-marketing-campaign-checklist</loc><image:image><image:loc>https://catmedia.ie/hubfs/How%20to%20Run%20an%20Inbound%20Marketing%20Campaign%20Checklist.jpg</image:loc><image:caption>How to Run an Inbound Marketing Campaign Checklist</image:caption><image:title>How to Run an Inbound Marketing Campaign Checklist</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/CatMedia%20December%202019/Images/CAT-MEDIA-1.png</image:loc><image:caption>CAT-MEDIA-1</image:caption><image:title>CAT-MEDIA-1</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Content%20Offers/E-Books%20Covers/Free%20Checklist.jpg</image:loc><image:caption>Free Checklist</image:caption><image:title>Free Checklist</image:title></image:image><lastmod>2021-04-09</lastmod></url><url><loc>https://hi.catmedia.ie/the-complete-guide-to-sales-prospecting</loc><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/CatMedia%20December%202019/Images/CAT-MEDIA-1.png</image:loc><image:caption>CAT-MEDIA-1</image:caption><image:title>CAT-MEDIA-1</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/sales%20prospecting%20HubSpot%20Sales%20Hub%20CRM.jpg</image:loc><image:caption>sales prospecting HubSpot Sales Hub CRM</image:caption><image:title>sales prospecting HubSpot Sales Hub CRM</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Content%20Offers/E-Books%20Covers/TCG%20Sales%20Prospecting.jpg</image:loc><image:caption>TCG Sales Prospecting</image:caption><image:title>TCG Sales Prospecting</image:title></image:image><lastmod>2021-04-09</lastmod></url><url><loc>https://hi.catmedia.ie/unbound-2026-wednesday-growing-better-in-the-age-of-the-builder</loc><image:image><image:loc>https://catmedia.ie/hubfs/image-Sep-14-2026-05-01-45-9476-PM.png</image:loc><image:caption>image-Sep-14-2026-05-01-45-9476-PM</image:caption><image:title>image-Sep-14-2026-05-01-45-9476-PM</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/footer-desktop-bottom-circle.png</image:loc><image:caption>footer-desktop-bottom-circle</image:caption><image:title>footer-desktop-bottom-circle</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/New%20HubSpot%20Elements%202025/hubspot%20logo%20orange.svg</image:loc><image:caption>hubspot logo orange</image:caption><image:title>hubspot logo orange</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/hubspot_unbound_logo_new.svg</image:loc><image:caption>hubspot_unbound_logo_new</image:caption><image:title>hubspot_unbound_logo_new</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/image-png-Nov-23-2025-11-19-15-0353-PM.png</image:loc><image:caption>image-png-Nov-23-2025-11-19-15-0353-PM</image:caption><image:title>image-png-Nov-23-2025-11-19-15-0353-PM</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Imported%20sitepage%20images/stream-event-20260916131539447405-2026-09-16T17-42-40-984Z.png</image:loc><image:caption>stream-event-20260916131539447405-2026-09-16T17-42-40-984Z</image:caption><image:title>stream-event-20260916131539447405-2026-09-16T17-42-40-984Z</image:title></image:image><lastmod>2026-09-17</lastmod></url><url><loc>https://hi.catmedia.ie/dublin-hug-from-inbound-to-action-whats-new-in-ai-powered-hubspot-marketing</loc><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/Sales%20Workspace.mp4/medium.jpg</video:thumbnail_loc><video:title>Sales Workspace</video:title><video:description>Are you a sales professional looking to optimize your daily operations and boost your productivity? In this video, we explore the powerful features of HubSpot's Sales Workspace, designed to streamline your sales process and enhance your performance.

Key takeaways from this session include:
- An overview of the Summary Tab, your command center for daily tasks, including how to prioritize activities and manage your schedule effectively.
- Insights into how guided actions can help you stay on top of your tasks and ensure you never miss a follow-up.
- A detailed look at the Prospect Section, where you can efficiently manage leads and automate updates based on your interactions.
- Discover the new Board View in the Deals Tab, allowing you to visualize stalled deals and assess their health with customizable deal scoring.
- Learn how the Dashboard Tab can centralize critical reports, giving you quick access to the metrics that matter most.

Join us as we dive into these features and demonstrate how HubSpot's Sales Workspace can transform your approach to sales, making it easier to close deals and build lasting client relationships. Don’t miss out on these actionable insights to enhance your sales strategy and drive revenue growth effectively.</video:description><video:content_loc>https://catmedia.ie/hubfs/Sales%20Workspace.mp4</video:content_loc><video:duration>864</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>SalesManagement</video:tag><video:tag>SalesWorkspace</video:tag><video:tag>SalesProductivity</video:tag><video:tag>HubSpotSalesHub</video:tag><video:tag>SalesAutomation</video:tag></video:video><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/HUG/ChatGPT-2.mp4/medium.jpg</video:thumbnail_loc><video:title>HubSpot Marketing Hub 2026: Shay’s Latest Updates and Roadmap</video:title><video:description>Unlock the potential of your marketing efforts with insights from a seasoned HubSpot product leader. In this video, Shay shares her extensive experience in evolving HubSpot's Marketing Hub, focusing on lead generation and automation.

Key takeaways from this session include:

- An overview of Marketing Hub's essential role in bridging visitor attraction to lead nurturing.
- Insights into recent updates aimed at enhancing lead generation and marketing automation, including AI-powered lead scoring and journey automation.
- A sneak peek into upcoming features, such as the AI email template import and the innovative ChatGPT Deep Research Connector, designed to offer tailored insights directly from your HubSpot data.

Shay emphasizes the importance of utilizing AI to streamline processes and improve customer engagement. This video is an invaluable resource for marketing professionals looking to leverage HubSpot's capabilities for data-driven decision-making and operational efficiency.

Join us for a deep dive into how HubSpot is addressing the challenges of modern marketing, empowering businesses to grow sustainably and intelligently.</video:description><video:content_loc>https://catmedia.ie/hubfs/HUG/ChatGPT-2.mp4</video:content_loc><video:duration>569</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>JourneyAutomation</video:tag><video:tag>MarketingUpdates</video:tag><video:tag>ChatGPTIntegration</video:tag><video:tag>HubSpotMarketingHub</video:tag><video:tag>AILeadScoring</video:tag></video:video><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/HUG/Prospecting%20Agent%20&amp;%20Target%20Account.mp4/medium.jpg</video:thumbnail_loc><video:title>Prospecting Agent &amp; Target Account</video:title><video:description>Prospecting Agent &amp; Target Account</video:description><video:content_loc>https://catmedia.ie/hubfs/HUG/Prospecting%20Agent%20&amp;%20Target%20Account.mp4</video:content_loc><video:duration>898</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://catmedia.ie/hubfs/Rich%20Archbold.png</image:loc><image:caption>Rich Archbold</image:caption><image:title>Rich Archbold</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/graham%20o%20connor.png</image:loc><image:caption>graham o connor</image:caption><image:title>graham o connor</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Kieran%20Flanagan.png</image:loc><image:caption>Kieran Flanagan</image:caption><image:title>Kieran Flanagan</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/M%C3%ADche%C3%A1l%20Markey.png</image:loc><image:caption>Mícheál Markey</image:caption><image:title>Mícheál Markey</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Shay%20Redmond.png</image:loc><image:caption>Shay Redmond</image:caption><image:title>Shay Redmond</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Derek%20owens.png</image:loc><image:caption>Derek owens</image:caption><image:title>Derek owens</image:title></image:image><lastmod>2026-08-07</lastmod></url><url><loc>https://hi.catmedia.ie/unbound-2026-wednesday-first-look-hubspots-new-ai-work-management-product</loc><image:image><image:loc>https://catmedia.ie/hubfs/image-png-Nov-23-2025-11-19-15-0353-PM.png</image:loc><image:caption>image-png-Nov-23-2025-11-19-15-0353-PM</image:caption><image:title>image-png-Nov-23-2025-11-19-15-0353-PM</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/image-Sep-15-2026-05-30-01-5437-PM.png</image:loc><image:caption>image-Sep-15-2026-05-30-01-5437-PM</image:caption><image:title>image-Sep-15-2026-05-30-01-5437-PM</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/image-Sep-15-2026-05-29-59-5353-PM.png</image:loc><image:caption>image-Sep-15-2026-05-29-59-5353-PM</image:caption><image:title>image-Sep-15-2026-05-29-59-5353-PM</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/hubspot_unbound_logo_new.svg</image:loc><image:caption>hubspot_unbound_logo_new</image:caption><image:title>hubspot_unbound_logo_new</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Imported%20sitepage%20images/3CCFBB63-9C75-4C98-A34B-16D6A42EAB62_1_201_a.jpg</image:loc><image:caption>3CCFBB63-9C75-4C98-A34B-16D6A42EAB62_1_201_a</image:caption><image:title>3CCFBB63-9C75-4C98-A34B-16D6A42EAB62_1_201_a</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Imported%20sitepage%20images/BE534C25-F1EB-47F1-8545-C521376FD34F_1_201_a.jpg</image:loc><image:caption>BE534C25-F1EB-47F1-8545-C521376FD34F_1_201_a</image:caption><image:title>BE534C25-F1EB-47F1-8545-C521376FD34F_1_201_a</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/footer-desktop-bottom-circle.png</image:loc><image:caption>footer-desktop-bottom-circle</image:caption><image:title>footer-desktop-bottom-circle</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/image-Sep-15-2026-05-29-56-1442-PM.png</image:loc><image:caption>image-Sep-15-2026-05-29-56-1442-PM</image:caption><image:title>image-Sep-15-2026-05-29-56-1442-PM</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Imported%20sitepage%20images/page-15-1.png</image:loc><image:caption>page-15-1</image:caption><image:title>page-15-1</image:title></image:image><lastmod>2026-09-17</lastmod></url><url><loc>https://hi.catmedia.ie/send-automated-sms-with-twilio-and-operations-hub-signup</loc><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/image%20(3).png</image:loc><image:caption>image (3)</image:caption><image:title>image (3)</image:title></image:image><lastmod>2024-10-21</lastmod></url><url><loc>https://hi.catmedia.ie/the-ultimate-buyers-guide-to-choosing-the-right-crm</loc><image:image><image:loc>https://catmedia.ie/hubfs/Screenshot%202023-02-11%20at%2017-18-25.png</image:loc><image:caption>Screenshot 2023-02-11 at 17-18-25</image:caption><image:title>Screenshot 2023-02-11 at 17-18-25</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><lastmod>2024-10-21</lastmod></url><url><loc>https://hi.catmedia.ie/unlock-us-standardisation-code-snippet-for-operations-hub</loc><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot1-1.png</image:loc><image:caption>HubSpot1-1</image:caption><image:title>HubSpot1-1</image:title></image:image><lastmod>2026-07-30</lastmod></url><url><loc>https://hi.catmedia.ie/find-your-custom-hubspot-solution</loc><image:image><image:loc>https://catmedia.ie/hubfs/Business_Focus_Linear_llustrations_Environmental.svg</image:loc><image:caption>Business_Focus_Linear_llustrations_Environmental</image:caption><image:title>Business_Focus_Linear_llustrations_Environmental</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/New%20HubSpot%20Elements%202025/HS_Pictograms_Closing%20Deals_800px.png</image:loc><image:caption>HS_Pictograms_Closing Deals_800px</image:caption><image:title>HS_Pictograms_Closing Deals_800px</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/AI-Generated%20Media/Images/Represent%20a%20quiz%20like%20a%20building%20pieces%2c%20with%20tones%20purple%2c%20orange%20and%20black%2c%20transparent%20background-1.jpeg</image:loc><image:caption>Represent a quiz like a building pieces, with tones purple, orange and black, transparent background-1</image:caption><image:title>Represent a quiz like a building pieces, with tones purple, orange and black, transparent background-1</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/New%20HubSpot%20Elements%202025/HS_Pictograms_Testing_800px.png</image:loc><image:caption>HS_Pictograms_Testing_800px</image:caption><image:title>HS_Pictograms_Testing_800px</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/New%20HubSpot%20Elements%202025/HS_Pictograms_Strategy_800px.png</image:loc><image:caption>HS_Pictograms_Strategy_800px</image:caption><image:title>HS_Pictograms_Strategy_800px</image:title></image:image><lastmod>2026-07-30</lastmod></url><url><loc>https://hi.catmedia.ie/dublin-hug-breeze-studio</loc><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/Sales%20Workspace.mp4/medium.jpg</video:thumbnail_loc><video:title>Sales Workspace</video:title><video:description>Are you a sales professional looking to optimize your daily operations and boost your productivity? In this video, we explore the powerful features of HubSpot's Sales Workspace, designed to streamline your sales process and enhance your performance.

Key takeaways from this session include:
- An overview of the Summary Tab, your command center for daily tasks, including how to prioritize activities and manage your schedule effectively.
- Insights into how guided actions can help you stay on top of your tasks and ensure you never miss a follow-up.
- A detailed look at the Prospect Section, where you can efficiently manage leads and automate updates based on your interactions.
- Discover the new Board View in the Deals Tab, allowing you to visualize stalled deals and assess their health with customizable deal scoring.
- Learn how the Dashboard Tab can centralize critical reports, giving you quick access to the metrics that matter most.

Join us as we dive into these features and demonstrate how HubSpot's Sales Workspace can transform your approach to sales, making it easier to close deals and build lasting client relationships. Don’t miss out on these actionable insights to enhance your sales strategy and drive revenue growth effectively.</video:description><video:content_loc>https://catmedia.ie/hubfs/Sales%20Workspace.mp4</video:content_loc><video:duration>864</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>SalesManagement</video:tag><video:tag>SalesWorkspace</video:tag><video:tag>SalesProductivity</video:tag><video:tag>HubSpotSalesHub</video:tag><video:tag>SalesAutomation</video:tag></video:video><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/HUG%20OCT%202025%20-%2005%20Breeze%20Studio-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Dublin HUG: Breeze Studio</video:title><video:description>Ready to revolutionise your workflow with AI? Join Shay, a seasoned product manager at HubSpot, for an in-depth 30-minute demo of Breeze Studio, designed to empower your business with cutting-edge AI technology.

In this video, you'll explore:
- An introduction to Breeze Studio, HubSpot's innovative tool for creating digital teammates to streamline your operations.
- Key concepts such as agents and assistants, and how they can autonomously handle tasks or assist you in your daily activities.
- The importance of knowledge and tools in equipping your assistants and agents to support your business needs effectively.

Shay will guide you through the Breeze Studio interface, demonstrating how to set up custom assistants tailored to your unique processes. Learn how you can leverage existing internal knowledge bases to create AI-driven solutions that enhance team productivity and efficiency.

Key takeaways include:
- How to deploy AI agents to operate independently and handle routine tasks, freeing your team to focus on strategic initiatives.
- Tips for creating context-specific assistants that can provide instant answers to team inquiries, improving information accessibility.
- Insight into the built-in marketplace of pre-designed assistants available within Breeze Studio, offering a quick start to your AI journey.

By the end of this video, you'll have the knowledge and tools to create your first digital teammate, transforming the way your organisation operates. Don't miss this opportunity to learn how Breeze Studio can drive results and support your business growth.</video:description><video:content_loc>https://catmedia.ie/hubfs/HUG%20OCT%202025%20-%2005%20Breeze%20Studio-1.mp4</video:content_loc><video:duration>1905</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>BusinessEfficiency</video:tag><video:tag>HubSpotAI</video:tag><video:tag>AIAssistants</video:tag><video:tag>AIAgents</video:tag><video:tag>BreezeStudio</video:tag></video:video><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/HUG/Prospecting%20Agent%20&amp;%20Target%20Account.mp4/medium.jpg</video:thumbnail_loc><video:title>Prospecting Agent &amp; Target Account</video:title><video:description>Prospecting Agent &amp; Target Account</video:description><video:content_loc>https://catmedia.ie/hubfs/HUG/Prospecting%20Agent%20&amp;%20Target%20Account.mp4</video:content_loc><video:duration>898</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://catmedia.ie/hubfs/Agents%20From%20Company%20Research%20to%20Automated%20Customer%20Handoffs.jpg</image:loc><image:caption>Agents From Company Research to Automated Customer Handoffs</image:caption><image:title>Agents From Company Research to Automated Customer Handoffs</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Shay%20Redmond.png</image:loc><image:caption>Shay Redmond</image:caption><image:title>Shay Redmond</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/image-png-Nov-23-2025-11-19-15-0353-PM.png</image:loc><image:caption>image-png-Nov-23-2025-11-19-15-0353-PM</image:caption><image:title>image-png-Nov-23-2025-11-19-15-0353-PM</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Building%20Custom%20Assistants%20with%20Knowledge%20Vaults.jpg</image:loc><image:caption>Building Custom Assistants with Knowledge Vaults</image:caption><image:title>Building Custom Assistants with Knowledge Vaults</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Questions%20and%20Answers%20Breeze.jpg</image:loc><image:caption>Questions and Answers Breeze</image:caption><image:title>Questions and Answers Breeze</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Breeze%20Studio.jpg</image:loc><image:caption>Breeze Studio</image:caption><image:title>Breeze Studio</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Agents%20and%20Assitants.jpg</image:loc><image:caption>Agents and Assitants</image:caption><image:title>Agents and Assitants</image:title></image:image><lastmod>2026-08-07</lastmod></url><url><loc>https://hi.catmedia.ie/automate-object-associations-with-hubspot-workflows</loc><image:image><image:loc>https://catmedia.ie/hubfs/Programmable%20Automation%20Use%20Case%20HubSpot.png</image:loc><image:caption>Programmable Automation Use Case HubSpot</image:caption><image:title>Programmable Automation Use Case HubSpot</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/associations%20in%20HubSpot.png</image:loc><image:caption>associations in HubSpot</image:caption><image:title>associations in HubSpot</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/phone%20number%20standardisation%20webhook%20Furball%20AI.png</image:loc><image:caption>phone number standardisation webhook Furball AI</image:caption><image:title>phone number standardisation webhook Furball AI</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/CAT-MEDIA-1.png</image:loc><image:caption>CAT-MEDIA-1</image:caption><image:title>CAT-MEDIA-1</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/FurBall%20Match%20types.gif</image:loc><image:caption>FurBall Match types</image:caption><image:title>FurBall Match types</image:title></image:image><lastmod>2024-06-26</lastmod></url><url><loc>https://hi.catmedia.ie/how-to-monitor-social-media-in-10-minutes-a-day-ebook</loc><image:image><image:loc>https://catmedia.ie/hubfs/Monitor%20Social%20Media%20eBook.jpg</image:loc><image:caption>Monitor Social Media eBook</image:caption><image:title>Monitor Social Media eBook</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/CatMedia%20December%202019/Images/CAT-MEDIA-1.png</image:loc><image:caption>CAT-MEDIA-1</image:caption><image:title>CAT-MEDIA-1</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Content%20Offers/E-Books%20Covers/How%20to%20monitor%20social%20media.jpg</image:loc><image:caption>How to monitor social media</image:caption><image:title>How to monitor social media</image:title></image:image><lastmod>2021-04-09</lastmod></url><url><loc>https://hi.catmedia.ie/unbound-2026-wednesday-how-the-5-second-rule-moves-teams-forward-with-mel-robbins</loc><image:image><image:loc>https://catmedia.ie/hubfs/image-png-Nov-23-2025-11-19-15-0353-PM.png</image:loc><image:caption>image-png-Nov-23-2025-11-19-15-0353-PM</image:caption><image:title>image-png-Nov-23-2025-11-19-15-0353-PM</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/footer-desktop-bottom-circle.png</image:loc><image:caption>footer-desktop-bottom-circle</image:caption><image:title>footer-desktop-bottom-circle</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/image-Sep-14-2026-07-40-07-6728-PM-1.png</image:loc><image:caption>image-Sep-14-2026-07-40-07-6728-PM-1</image:caption><image:title>image-Sep-14-2026-07-40-07-6728-PM-1</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/image-Sep-14-2026-07-40-01-6135-PM.png</image:loc><image:caption>image-Sep-14-2026-07-40-01-6135-PM</image:caption><image:title>image-Sep-14-2026-07-40-01-6135-PM</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/hubspot_unbound_logo_new.svg</image:loc><image:caption>hubspot_unbound_logo_new</image:caption><image:title>hubspot_unbound_logo_new</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/61DCD1A4-BC10-4B92-BF6D-9BADAE585FAE_1_105_c.jpeg</image:loc><image:caption>61DCD1A4-BC10-4B92-BF6D-9BADAE585FAE_1_105_c</image:caption><image:title>61DCD1A4-BC10-4B92-BF6D-9BADAE585FAE_1_105_c</image:title></image:image><lastmod>2026-09-17</lastmod></url><url><loc>https://hi.catmedia.ie/custom-code-snippets-library-access-page</loc><image:image><image:loc>https://catmedia.ie/hubfs/custom%20code%20actions%20ops%20hub%20HubSpot-2.gif</image:loc><image:caption>custom code actions ops hub HubSpot-2</image:caption><image:title>custom code actions ops hub HubSpot-2</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Programmable%20Automation%20Use%20Case%20HubSpot.png</image:loc><image:caption>Programmable Automation Use Case HubSpot</image:caption><image:title>Programmable Automation Use Case HubSpot</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/CAT-MEDIA-1.png</image:loc><image:caption>CAT-MEDIA-1</image:caption><image:title>CAT-MEDIA-1</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/code%20snippet%20action.png</image:loc><image:caption>code snippet action</image:caption><image:title>code snippet action</image:title></image:image><lastmod>2024-06-26</lastmod></url><url><loc>https://hi.catmedia.ie/hubspot-portal-audit</loc><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/New%20HubSpot%20Elements%202025/HS_Pictograms_Strategy_800px.png</image:loc><image:caption>HS_Pictograms_Strategy_800px</image:caption><image:title>HS_Pictograms_Strategy_800px</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Airpods.png</image:loc><image:caption>Airpods</image:caption><image:title>Airpods</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/LinkedIn-Slides1.png</image:loc><image:caption>LinkedIn-Slides1</image:caption><image:title>LinkedIn-Slides1</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/New%20HubSpot%20Elements%202025/HubSpot%20Platinum%20Solutions%20Partner%20Badge%20Orange.png</image:loc><image:caption>HubSpot Platinum Solutions Partner Badge Orange</image:caption><image:title>HubSpot Platinum Solutions Partner Badge Orange</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/New%20HubSpot%20Elements%202025/HS_Pictograms_Resources-Library.svg</image:loc><image:caption>HS_Pictograms_Resources-Library</image:caption><image:title>HS_Pictograms_Resources-Library</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Website%203.0/Background%20Dotted%20Images.png</image:loc><image:caption>Background Dotted Images</image:caption><image:title>Background Dotted Images</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Growth%20Journey.png</image:loc><image:caption>HubSpot Growth Journey</image:caption><image:title>HubSpot Growth Journey</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/New%20HubSpot%20Elements%202025/HS_Pictograms_Pinned%20Map_800px.png</image:loc><image:caption>HS_Pictograms_Pinned Map_800px</image:caption><image:title>HS_Pictograms_Pinned Map_800px</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Furball%20Logo%201.svg</image:loc><image:caption>Furball Logo 1</image:caption><image:title>Furball Logo 1</image:title></image:image><lastmod>2026-03-12</lastmod></url><url><loc>https://hi.catmedia.ie/dublin-hug-customer-agent-live-demo</loc><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/HUG/Prospecting%20Agent%20&amp;%20Target%20Account.mp4/medium.jpg</video:thumbnail_loc><video:title>Prospecting Agent &amp; Target Account</video:title><video:description>Prospecting Agent &amp; Target Account</video:description><video:content_loc>https://catmedia.ie/hubfs/HUG/Prospecting%20Agent%20&amp;%20Target%20Account.mp4</video:content_loc><video:duration>898</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/Sales%20Workspace.mp4/medium.jpg</video:thumbnail_loc><video:title>Sales Workspace</video:title><video:description>Are you a sales professional looking to optimize your daily operations and boost your productivity? In this video, we explore the powerful features of HubSpot's Sales Workspace, designed to streamline your sales process and enhance your performance.

Key takeaways from this session include:
- An overview of the Summary Tab, your command center for daily tasks, including how to prioritize activities and manage your schedule effectively.
- Insights into how guided actions can help you stay on top of your tasks and ensure you never miss a follow-up.
- A detailed look at the Prospect Section, where you can efficiently manage leads and automate updates based on your interactions.
- Discover the new Board View in the Deals Tab, allowing you to visualize stalled deals and assess their health with customizable deal scoring.
- Learn how the Dashboard Tab can centralize critical reports, giving you quick access to the metrics that matter most.

Join us as we dive into these features and demonstrate how HubSpot's Sales Workspace can transform your approach to sales, making it easier to close deals and build lasting client relationships. Don’t miss out on these actionable insights to enhance your sales strategy and drive revenue growth effectively.</video:description><video:content_loc>https://catmedia.ie/hubfs/Sales%20Workspace.mp4</video:content_loc><video:duration>864</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>SalesManagement</video:tag><video:tag>SalesWorkspace</video:tag><video:tag>SalesProductivity</video:tag><video:tag>HubSpotSalesHub</video:tag><video:tag>SalesAutomation</video:tag></video:video><image:image><image:loc>https://catmedia.ie/hubfs/image-png-Nov-23-2025-11-19-15-0353-PM.png</image:loc><image:caption>image-png-Nov-23-2025-11-19-15-0353-PM</image:caption><image:title>image-png-Nov-23-2025-11-19-15-0353-PM</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Dublin%20HUG_banner_2560x650_MorningBuild_v02_n1cAMAV-1.webp</image:loc><image:caption>Dublin HUG_banner_2560x650_MorningBuild_v02_n1cAMAV-1</image:caption><image:title>Dublin HUG_banner_2560x650_MorningBuild_v02_n1cAMAV-1</image:title></image:image><lastmod>2026-04-15</lastmod></url><url><loc>https://hi.catmedia.ie/formatting-and-validating-phone-numbers-with-furball-ai-and-operations-hub</loc><image:image><image:loc>https://catmedia.ie/hubfs/Screenshot%202024-06-26%20at%2021.31.26.png</image:loc><image:caption>Screenshot 2024-06-26 at 21.31.26</image:caption><image:title>Screenshot 2024-06-26 at 21.31.26</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/CAT-MEDIA-1.png</image:loc><image:caption>CAT-MEDIA-1</image:caption><image:title>CAT-MEDIA-1</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/FurBall%20Match%20types.gif</image:loc><image:caption>FurBall Match types</image:caption><image:title>FurBall Match types</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Programmable%20Automation%20Use%20Case%20HubSpot.png</image:loc><image:caption>Programmable Automation Use Case HubSpot</image:caption><image:title>Programmable Automation Use Case HubSpot</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Screenshot%202024-06-26%20at%2021.56.48-1.png</image:loc><image:caption>Screenshot 2024-06-26 at 21.56.48-1</image:caption><image:title>Screenshot 2024-06-26 at 21.56.48-1</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Screenshot%202024-06-26%20at%2021.55.51.png</image:loc><image:caption>Screenshot 2024-06-26 at 21.55.51</image:caption><image:title>Screenshot 2024-06-26 at 21.55.51</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/phone%20number%20standardisation%20webhook%20Furball%20AI.png</image:loc><image:caption>phone number standardisation webhook Furball AI</image:caption><image:title>phone number standardisation webhook Furball AI</image:title></image:image><lastmod>2026-07-30</lastmod></url><url><loc>https://hi.catmedia.ie/unlock-the-power-of-your-hubspot-portal</loc><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/Sales%20Workspace.mp4/medium.jpg</video:thumbnail_loc><video:title>Sales Workspace</video:title><video:description>Are you a sales professional looking to optimize your daily operations and boost your productivity? In this video, we explore the powerful features of HubSpot's Sales Workspace, designed to streamline your sales process and enhance your performance.

Key takeaways from this session include:
- An overview of the Summary Tab, your command center for daily tasks, including how to prioritize activities and manage your schedule effectively.
- Insights into how guided actions can help you stay on top of your tasks and ensure you never miss a follow-up.
- A detailed look at the Prospect Section, where you can efficiently manage leads and automate updates based on your interactions.
- Discover the new Board View in the Deals Tab, allowing you to visualize stalled deals and assess their health with customizable deal scoring.
- Learn how the Dashboard Tab can centralize critical reports, giving you quick access to the metrics that matter most.

Join us as we dive into these features and demonstrate how HubSpot's Sales Workspace can transform your approach to sales, making it easier to close deals and build lasting client relationships. Don’t miss out on these actionable insights to enhance your sales strategy and drive revenue growth effectively.</video:description><video:content_loc>https://catmedia.ie/hubfs/Sales%20Workspace.mp4</video:content_loc><video:duration>864</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>SalesManagement</video:tag><video:tag>SalesWorkspace</video:tag><video:tag>SalesProductivity</video:tag><video:tag>HubSpotSalesHub</video:tag><video:tag>SalesAutomation</video:tag></video:video><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/HUG/Prospecting%20Agent%20&amp;%20Target%20Account.mp4/medium.jpg</video:thumbnail_loc><video:title>Prospecting Agent &amp; Target Account</video:title><video:description>Prospecting Agent &amp; Target Account</video:description><video:content_loc>https://catmedia.ie/hubfs/HUG/Prospecting%20Agent%20&amp;%20Target%20Account.mp4</video:content_loc><video:duration>898</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/HUG/Buyer%20Intent.mp4/medium.jpg</video:thumbnail_loc><video:title>Buyer Intent</video:title><video:description>Are you ready to unlock the potential of buyer intent to supercharge your sales strategy? In this insightful video, we delve into the world of buyer intent and how it can revolutionize your approach to understanding website visitors and potential leads.

Key highlights of this discussion include:

- **Understanding Buyer Intent**: Gain clarity on what buyer intent is and why it’s crucial for sales and marketing teams. Discover how this feature in Marketing Pro Plus can help you identify companies visiting your website without needing third-party tools.

- **Maximizing Your Resources**: Learn about the new capabilities available since June 2nd, allowing you to see all companies visiting your site within a 90-day timeframe, and how to effectively use this data to reach out proactively.

- **Target Market Configuration**: Get actionable insights on setting up your target markets to avoid unnecessary noise and focus on the right leads. Understand the importance of defining what a good prospect looks like for your business.

- **Proactive Engagement Strategies**: Explore strategies to leverage buyer intent data, including how to optimize your outreach efforts based on the specific pages visitors engage with on your site.

- **Utilizing HubSpot Features**: Familiarize yourself with HubSpot functionalities, such as filtering visitors by traffic source and setting up email digests to keep your team informed about potential leads.

By the end of this video, you will have the tools and knowledge to harness buyer intent effectively, enabling your sales team to engage more strategically and drive conversions like never before. Don’t miss out on the opportunity to transform your lead generation efforts into a data-driven success story.</video:description><video:content_loc>https://catmedia.ie/hubfs/HUG/Buyer%20Intent.mp4</video:content_loc><video:duration>978</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>SalesStrategies</video:tag><video:tag>MarketingInsights</video:tag><video:tag>HubSpotFeatures</video:tag><video:tag>BuyerIntent</video:tag><video:tag>LeadGeneration</video:tag></video:video><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/HUG/customer-agent-demo.mp4/medium.jpg</video:thumbnail_loc><video:title>Customer Agent Demo</video:title><video:description>Are you ready to streamline your customer service experience with innovative AI technology? In this video, Graham O'Connor, a seasoned product manager at HubSpot, walks you through the setup and functionalities of Customer Agent, HubSpot's latest AI-driven solution designed to enhance customer interactions.

Key takeaways from this video include:
- An overview of Customer Agent, its purpose, and how it alleviates repetitive inquiries for customer support teams.
- Step-by-step guidance on creating and configuring your AI agent, including personality selection and content training.
- Insights into the various channels available for deploying Customer Agent, including live chat, WhatsApp, and email.
- Strategies for continuously improving your agent’s performance by addressing knowledge gaps and configuring actions for enhanced customer support.

Graham emphasizes that while AI can provide valuable assistance, the key to success lies in effectively training the agent with relevant content, whether it's from your knowledge base or other resources. He also highlights future developments aimed at expanding the agent’s capabilities to assist with lead qualification and more complex interactions.

Join us as we explore how Customer Agent can revolutionize your customer service operations, empower your teams, and deliver exceptional experiences to both customers and prospects alike. Don't miss out on the opportunity to enhance your business's efficiency and effectiveness through AI integration.</video:description><video:content_loc>https://catmedia.ie/hubfs/HUG/customer-agent-demo.mp4</video:content_loc><video:duration>1500</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CustomerSupportAutomation</video:tag><video:tag>HubSpotAI</video:tag><video:tag>AIForCustomerService</video:tag><video:tag>CustomerAgent</video:tag><video:tag>LiveDemo</video:tag></video:video><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/HUG/ChatGPT-2.mp4/medium.jpg</video:thumbnail_loc><video:title>HubSpot Marketing Hub 2026: Shay’s Latest Updates and Roadmap</video:title><video:description>Unlock the potential of your marketing efforts with insights from a seasoned HubSpot product leader. In this video, Shay shares her extensive experience in evolving HubSpot's Marketing Hub, focusing on lead generation and automation.

Key takeaways from this session include:

- An overview of Marketing Hub's essential role in bridging visitor attraction to lead nurturing.
- Insights into recent updates aimed at enhancing lead generation and marketing automation, including AI-powered lead scoring and journey automation.
- A sneak peek into upcoming features, such as the AI email template import and the innovative ChatGPT Deep Research Connector, designed to offer tailored insights directly from your HubSpot data.

Shay emphasizes the importance of utilizing AI to streamline processes and improve customer engagement. This video is an invaluable resource for marketing professionals looking to leverage HubSpot's capabilities for data-driven decision-making and operational efficiency.

Join us for a deep dive into how HubSpot is addressing the challenges of modern marketing, empowering businesses to grow sustainably and intelligently.</video:description><video:content_loc>https://catmedia.ie/hubfs/HUG/ChatGPT-2.mp4</video:content_loc><video:duration>569</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>JourneyAutomation</video:tag><video:tag>MarketingUpdates</video:tag><video:tag>ChatGPTIntegration</video:tag><video:tag>HubSpotMarketingHub</video:tag><video:tag>AILeadScoring</video:tag></video:video><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot3%20(1).png</image:loc><image:caption>HubSpot3 (1)</image:caption><image:title>HubSpot3 (1)</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HUG%20Event%20Linkedin.jpg</image:loc><image:caption>HUG Event Linkedin</image:caption><image:title>HUG Event Linkedin</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HUG%20Event%20LP.jpg</image:loc><image:caption>HUG Event LP</image:caption><image:title>HUG Event LP</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot1%20(1).png</image:loc><image:caption>HubSpot1 (1)</image:caption><image:title>HubSpot1 (1)</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><lastmod>2025-07-25</lastmod></url><url><loc>https://hi.catmedia.ie/website-management-services</loc><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/business-person-silhouette-wearing-tie.png</image:loc><image:caption>business-person-silhouette-wearing-tie</image:caption><image:title>business-person-silhouette-wearing-tie</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Website%203.0/Cat-Media-Ultra-Fast.png</image:loc><image:caption>Cat-Media-Ultra-Fast</image:caption><image:title>Cat-Media-Ultra-Fast</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Website%203.0/Cat-Media-Secure.png</image:loc><image:caption>Cat-Media-Secure</image:caption><image:title>Cat-Media-Secure</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/hubspotlogo-web-color.png</image:loc><image:caption>hubspotlogo-web-color</image:caption><image:title>hubspotlogo-web-color</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Website%203.0/Cat-Media-Consistency.png</image:loc><image:caption>Cat-Media-Consistency</image:caption><image:title>Cat-Media-Consistency</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/factory.png</image:loc><image:caption>factory</image:caption><image:title>factory</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Build-Mobile-SM.png</image:loc><image:caption>Build-Mobile-SM</image:caption><image:title>Build-Mobile-SM</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Cat%20Media%20Logos/Cat%20Media%20Web%20Logo%20v3HQ.png</image:loc><image:caption>Cat Media Web Logo v3HQ</image:caption><image:title>Cat Media Web Logo v3HQ</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Website%203.0/laptop-notebook-computer-work-table-pencil-625549-pxhere.com.jpg</image:loc><image:caption>laptop-notebook-computer-work-table-pencil-625549-pxhere.com</image:caption><image:title>laptop-notebook-computer-work-table-pencil-625549-pxhere.com</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Stock%20images/Smiling%20business%20people%20looking%20at%20sticky%20notes%20on%20glass%20in%20meeting%20room%20at%20creative%20office.jpeg</image:loc><image:caption>Smiling business people looking at sticky notes on glass in meeting room at creative office</image:caption><image:title>Smiling business people looking at sticky notes on glass in meeting room at creative office</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/wordpress-logo-hoz-rgb.png</image:loc><image:caption>wordpress-logo-hoz-rgb</image:caption><image:title>wordpress-logo-hoz-rgb</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Website%203.0/Cat-Media-Scalability.png</image:loc><image:caption>Cat-Media-Scalability</image:caption><image:title>Cat-Media-Scalability</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/store.png</image:loc><image:caption>store</image:caption><image:title>store</image:title></image:image><lastmod>2020-07-07</lastmod></url><url><loc>https://hi.catmedia.ie/dublin-hug-ai-powered-marketing-email</loc><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/dublin-hug-ai-powered-email-marketing.mp4/medium.jpg</video:thumbnail_loc><video:title>Dublin HUG: AI Powered Email Marketing</video:title><video:description>Are you ready to revolutionize your email marketing strategy? In this video, Micheal, a product manager at HubSpot, unveils the game-changing capabilities of AI-powered email tools set for 2025 and beyond.

Key topics covered include:
- The challenges email marketers face in 2025, including time-consuming creation, personalization, optimization, and analysis.
- Introduction to HubSpot's AI-powered email tool that leverages unified CRM data to create, personalize, and optimize campaigns, enhancing engagement while reducing creation time by 25%.
- A live demonstration showcasing features such as AI-driven email creation, dynamic personalization, and predictive engagement to optimize open and click-through rates.

Key takeaways:
- Learn how AI can streamline your email creation process, allowing for quick prompts to generate fully branded emails.
- Discover advanced one-to-one personalization techniques that require no coding, ensuring unique content for every recipient.
- Understand how AI can predict performance and send emails at optimal times for each individual contact, maximizing engagement.

Join us as we explore how HubSpot's innovative tools can elevate your email marketing efforts and drive significant results. Don't miss out on this opportunity to enhance your marketing strategy with AI-powered solutions. For more details, visit the HubSpot website to learn about these exciting features and access tutorials on AI-powered email.</video:description><video:content_loc>https://catmedia.ie/hubfs/dublin-hug-ai-powered-email-marketing.mp4</video:content_loc><video:duration>1418</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>MarketingAutomation</video:tag><video:tag>HubSpotFeatures</video:tag><video:tag>EmailMarketing</video:tag><video:tag>AIPoweredEmail</video:tag><video:tag>AIPersonalization</video:tag></video:video><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/Sales%20Workspace.mp4/medium.jpg</video:thumbnail_loc><video:title>Sales Workspace</video:title><video:description>Are you a sales professional looking to optimize your daily operations and boost your productivity? In this video, we explore the powerful features of HubSpot's Sales Workspace, designed to streamline your sales process and enhance your performance.

Key takeaways from this session include:
- An overview of the Summary Tab, your command center for daily tasks, including how to prioritize activities and manage your schedule effectively.
- Insights into how guided actions can help you stay on top of your tasks and ensure you never miss a follow-up.
- A detailed look at the Prospect Section, where you can efficiently manage leads and automate updates based on your interactions.
- Discover the new Board View in the Deals Tab, allowing you to visualize stalled deals and assess their health with customizable deal scoring.
- Learn how the Dashboard Tab can centralize critical reports, giving you quick access to the metrics that matter most.

Join us as we dive into these features and demonstrate how HubSpot's Sales Workspace can transform your approach to sales, making it easier to close deals and build lasting client relationships. Don’t miss out on these actionable insights to enhance your sales strategy and drive revenue growth effectively.</video:description><video:content_loc>https://catmedia.ie/hubfs/Sales%20Workspace.mp4</video:content_loc><video:duration>864</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>SalesManagement</video:tag><video:tag>SalesWorkspace</video:tag><video:tag>SalesProductivity</video:tag><video:tag>HubSpotSalesHub</video:tag><video:tag>SalesAutomation</video:tag></video:video><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/HUG/Prospecting%20Agent%20&amp;%20Target%20Account.mp4/medium.jpg</video:thumbnail_loc><video:title>Prospecting Agent &amp; Target Account</video:title><video:description>Prospecting Agent &amp; Target Account</video:description><video:content_loc>https://catmedia.ie/hubfs/HUG/Prospecting%20Agent%20&amp;%20Target%20Account.mp4</video:content_loc><video:duration>898</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://catmedia.ie/hubfs/True%201%20to%201%20Email%20Personalisation.jpg</image:loc><image:caption>True 1 to 1 Email Personalisation</image:caption><image:title>True 1 to 1 Email Personalisation</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/M%C3%ADche%C3%A1l%20Markey.png</image:loc><image:caption>Mícheál Markey</image:caption><image:title>Mícheál Markey</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Email%20Marketers%20Reality%20in%202025.jpg</image:loc><image:caption>Email Marketers Reality in 2025</image:caption><image:title>Email Marketers Reality in 2025</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/image-png-Nov-23-2025-11-19-15-0353-PM.png</image:loc><image:caption>image-png-Nov-23-2025-11-19-15-0353-PM</image:caption><image:title>image-png-Nov-23-2025-11-19-15-0353-PM</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Creating%20Emails%20Faster.jpg</image:loc><image:caption>Creating Emails Faster</image:caption><image:title>Creating Emails Faster</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Q%20and%20A%20Email%20Marketing.jpeg</image:loc><image:caption>Q and A Email Marketing</image:caption><image:title>Q and A Email Marketing</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Smarter%20Targeting%20and%20Send%20Times.jpg</image:loc><image:caption>Smarter Targeting and Send Times</image:caption><image:title>Smarter Targeting and Send Times</image:title></image:image><lastmod>2026-08-07</lastmod></url><url><loc>https://hi.catmedia.ie/website-grader</loc><image:image><image:loc>https://catmedia.ie/hubfs/LEO/growth-driven-web-design-marketing.png</image:loc><image:caption>growth-driven-web-design-marketing</image:caption><image:title>growth-driven-web-design-marketing</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/SBCI-logo-white.png</image:loc><image:caption>SBCI-logo-white</image:caption><image:title>SBCI-logo-white</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/south-dublin-chamber-logo.png</image:loc><image:caption>south-dublin-chamber-logo</image:caption><image:title>south-dublin-chamber-logo</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Cat%20Media%20Logos/Cat%20Media%20Logo%20(1).png</image:loc><image:caption>Cat Media Logo (1)</image:caption><image:title>Cat Media Logo (1)</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/European_Commission-Logo.wine.png</image:loc><image:caption>European_Commission-Logo.wine</image:caption><image:title>European_Commission-Logo.wine</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/BIRG.IR_BIG.D-50e59b76.png</image:loc><image:caption>Bank of Ireland logo</image:caption><image:title>BIRG.IR_BIG.D-50e59b76</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><lastmod>2026-01-05</lastmod></url><url><loc>https://hi.catmedia.ie/easypurge-procedure-guide-case-study</loc><image:image><image:loc>https://catmedia.ie/hubfs/Easypurge%20case%20study/2020-11-26%20(2).png</image:loc><image:caption>2020-11-26 (2)</image:caption><image:title>2020-11-26 (2)</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Retiro.png</image:loc><image:caption>Retiro</image:caption><image:title>Retiro</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><lastmod>2021-03-29</lastmod></url><url><loc>https://hi.catmedia.ie/level-of-crm-integration-relationship-to-return-on-investment</loc><image:image><image:loc>https://catmedia.ie/hubfs/roi__relationship_to_crm_integration__better_value_survey_2022.png</image:loc><image:caption>roi__relationship_to_crm_integration__better_value_survey_2022</image:caption><image:title>roi__relationship_to_crm_integration__better_value_survey_2022</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><lastmod>2022-11-04</lastmod></url><url><loc>https://hi.catmedia.ie/customer-story-recordings</loc><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/HUG/Prospecting%20Agent%20&amp;%20Target%20Account.mp4/medium.jpg</video:thumbnail_loc><video:title>Prospecting Agent &amp; Target Account</video:title><video:description>Prospecting Agent &amp; Target Account</video:description><video:content_loc>https://catmedia.ie/hubfs/HUG/Prospecting%20Agent%20&amp;%20Target%20Account.mp4</video:content_loc><video:duration>898</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/Sales%20Workspace.mp4/medium.jpg</video:thumbnail_loc><video:title>Sales Workspace</video:title><video:description>Are you a sales professional looking to optimize your daily operations and boost your productivity? In this video, we explore the powerful features of HubSpot's Sales Workspace, designed to streamline your sales process and enhance your performance.

Key takeaways from this session include:
- An overview of the Summary Tab, your command center for daily tasks, including how to prioritize activities and manage your schedule effectively.
- Insights into how guided actions can help you stay on top of your tasks and ensure you never miss a follow-up.
- A detailed look at the Prospect Section, where you can efficiently manage leads and automate updates based on your interactions.
- Discover the new Board View in the Deals Tab, allowing you to visualize stalled deals and assess their health with customizable deal scoring.
- Learn how the Dashboard Tab can centralize critical reports, giving you quick access to the metrics that matter most.

Join us as we dive into these features and demonstrate how HubSpot's Sales Workspace can transform your approach to sales, making it easier to close deals and build lasting client relationships. Don’t miss out on these actionable insights to enhance your sales strategy and drive revenue growth effectively.</video:description><video:content_loc>https://catmedia.ie/hubfs/Sales%20Workspace.mp4</video:content_loc><video:duration>864</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>SalesManagement</video:tag><video:tag>SalesWorkspace</video:tag><video:tag>SalesProductivity</video:tag><video:tag>HubSpotSalesHub</video:tag><video:tag>SalesAutomation</video:tag></video:video><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Testimonials%203.png</image:loc><image:caption>CM Testimonials 3</image:caption><image:title>CM Testimonials 3</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HS_Pictograms_CultureCode_Deliver%20with%20Heart.svg</image:loc><image:caption>HS_Pictograms_CultureCode_Deliver with Heart</image:caption><image:title>HS_Pictograms_CultureCode_Deliver with Heart</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HS_Pictograms_Video_Player_500px.png</image:loc><image:caption>HS_Pictograms_Video_Player_500px</image:caption><image:title>HS_Pictograms_Video_Player_500px</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Testimonials%20How%20we%20Capture.jpg</image:loc><image:caption>CM Testimonials How we Capture</image:caption><image:title>CM Testimonials How we Capture</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HS_Pictograms_Growth_Gabby_500px.png</image:loc><image:caption>HS_Pictograms_Growth_Gabby_500px</image:caption><image:title>HS_Pictograms_Growth_Gabby_500px</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HS_Pictograms_Scheduling_500px.png</image:loc><image:caption>HS_Pictograms_Scheduling_500px</image:caption><image:title>HS_Pictograms_Scheduling_500px</image:title></image:image><lastmod>2026-01-09</lastmod></url><url><loc>https://hi.catmedia.ie/hubspot-platform-to-run-revenue-operations</loc><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/hubspotlogo-web-color.png</image:loc><image:caption>hubspotlogo-web-color</image:caption><image:title>hubspotlogo-web-color</image:title></image:image><lastmod>2022-11-04</lastmod></url><url><loc>https://hi.catmedia.ie/get-a-personalised-hubspot-demo</loc><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Copy%20of%20HubSpot%20CRM%20Platform%20Latest%20ROI%20Report.png</image:loc><image:caption>Copy of HubSpot CRM Platform Latest ROI Report</image:caption><image:title>Copy of HubSpot CRM Platform Latest ROI Report</image:title></image:image><lastmod>2024-09-16</lastmod></url><url><loc>https://hi.catmedia.ie/hubspot-monthly-updates-newsletter-enrollment-page</loc><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot-april%201.png</image:loc><image:caption>HubSpot-april 1</image:caption><image:title>HubSpot-april 1</image:title></image:image><lastmod>2024-09-27</lastmod></url><url><loc>https://hi.catmedia.ie/standardising-us-states-with-operations-hub-programmable-automation</loc><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/US%20States%20Automation.mp4/medium.jpg</video:thumbnail_loc><video:title>US States Automation</video:title><video:description>US States Automation</video:description><video:content_loc>https://catmedia.ie/hubfs/US%20States%20Automation.mp4</video:content_loc><video:duration>15</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20UI/5%20-%20Workflow%20trigger.png</image:loc><image:caption>5 - Workflow trigger</image:caption><image:title>5 - Workflow trigger</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20UI/10%20-%20Result%20Non%20US%20State.png</image:loc><image:caption>10 - Result Non US State</image:caption><image:title>10 - Result Non US State</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20UI/6%20-%20Reenrollment%20trigger.png</image:loc><image:caption>6 - Reenrollment trigger</image:caption><image:title>6 - Reenrollment trigger</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/state%20to%20us%20state.png</image:loc><image:caption>state to us state</image:caption><image:title>state to us state</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20UI/8%20-%20Select%20properties%20and%20secrets%20to%20include.png</image:loc><image:caption>8 - Select properties and secrets to include</image:caption><image:title>8 - Select properties and secrets to include</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20UI/3%20Copy%20token.png</image:loc><image:caption>3 Copy token</image:caption><image:title>3 Copy token</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20UI/8%20-%20Create%20secret.png</image:loc><image:caption>8 - Create secret</image:caption><image:title>8 - Create secret</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/FurBall%20Match%20types.gif</image:loc><image:caption>FurBall Match types</image:caption><image:title>FurBall Match types</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/CAT-MEDIA-1.png</image:loc><image:caption>CAT-MEDIA-1</image:caption><image:title>CAT-MEDIA-1</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20UI/7%20-%20Create%20custom%20code%20action%20and%20copy%20code.png</image:loc><image:caption>7 - Create custom code action and copy code</image:caption><image:title>7 - Create custom code action and copy code</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20UI/2%20-%20Select%20Scopes-2.png</image:loc><image:caption>2 - Select Scopes-2</image:caption><image:title>2 - Select Scopes-2</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Screenshot%202024-06-26%20at%2020.53.15.png</image:loc><image:caption>Screenshot 2024-06-26 at 20.53.15</image:caption><image:title>Screenshot 2024-06-26 at 20.53.15</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20UI/4%20-%20Create%20US%20State%20property.png</image:loc><image:caption>4 - Create US State property</image:caption><image:title>4 - Create US State property</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20UI/9%20-%20Test%20and%20Result%20-%20US%20State%20in%20action.png</image:loc><image:caption>9 - Test and Result - US State in action</image:caption><image:title>9 - Test and Result - US State in action</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20UI/1%20-%20Create%20Private%20App%201-2.png</image:loc><image:caption>1 - Create Private App 1-2</image:caption><image:title>1 - Create Private App 1-2</image:title></image:image><lastmod>2026-07-30</lastmod></url><url><loc>https://hi.catmedia.ie/dublin-hug-customer-success-ai-human-connection</loc><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/Mark%20Henry%20-%20How%20HubSpot%20CS%20is%20using%20AI%20to%20do%20more%20of%20the%20work%20that%20matters-2.mp4/medium.jpg</video:thumbnail_loc><video:title>How HubSpot Uses AI to Transform Customer Success Teams</video:title><video:description>Are you curious about the transformative power of AI in customer success? Join Mark Henry, a senior manager with five years of experience, as he explores how AI and HubSpot are reshaping customer success strategies across various industries.

In this insightful video, Mark discusses:

- The importance of change management in customer-facing roles and how AI is driving these changes.
- Key trends in AI transformation and the need for businesses to adapt or risk falling behind.
- The evolving role of Customer Success Managers (CSMs) and the new skills necessary to thrive in an AI-driven landscape.

Mark shares practical insights on leveraging AI tools like Breeze Assistant and Outreach Agent, designed to streamline workflows and enhance customer interactions. He emphasizes the critical nature of human connection in an increasingly automated world and how CSMs can harness AI to deliver better outcomes for their clients.

Key takeaways include:

- Understanding the shift in customer expectations and the need for consultative guidance.
- Embracing AI as a tool for efficiency, allowing CSMs to focus more on meaningful customer engagement.
- Real-world examples of AI applications that have successfully reduced administrative burdens, improved conversation quality, and increased customer satisfaction.

Don't miss this opportunity to learn from Mark's expertise and discover how your team can adapt to the future of customer success with AI and HubSpot. Tune in for actionable strategies that can elevate your approach to customer engagement and drive sustainable growth.</video:description><video:content_loc>https://catmedia.ie/hubfs/Mark%20Henry%20-%20How%20HubSpot%20CS%20is%20using%20AI%20to%20do%20more%20of%20the%20work%20that%20matters-2.mp4</video:content_loc><video:duration>1397</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>HubSpotAI</video:tag><video:tag>CustomerSuccessAI</video:tag><video:tag>CSMInnovation</video:tag><video:tag>AIInBusiness</video:tag><video:tag>AITransformation</video:tag></video:video><image:image><image:loc>https://catmedia.ie/hubfs/HUG/Mark%20Henry%20HubSpot.png</image:loc><image:caption>Mark Henry HubSpot</image:caption><image:title>Mark Henry HubSpot</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/image-png-Nov-23-2025-11-19-15-0353-PM.png</image:loc><image:caption>image-png-Nov-23-2025-11-19-15-0353-PM</image:caption><image:title>image-png-Nov-23-2025-11-19-15-0353-PM</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HUG%20April%202026%20(Resolve).01_15_30_28.Still037.jpg</image:loc><image:caption>HUG April 2026 (Resolve).01_15_30_28.Still037</image:caption><image:title>HUG April 2026 (Resolve).01_15_30_28.Still037</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><lastmod>2026-04-15</lastmod></url><url><loc>https://hi.catmedia.ie/es/unbound-2026-wednesday-making-ideas-matter</loc><image:image><image:loc>https://catmedia.ie/hubfs/footer-desktop-bottom-circle.png</image:loc><image:caption>footer-desktop-bottom-circle</image:caption><image:title>footer-desktop-bottom-circle</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/hubspot_unbound_logo_new.svg</image:loc><image:caption>hubspot_unbound_logo_new</image:caption><image:title>hubspot_unbound_logo_new</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/image-4.png</image:loc><image:caption>image-4</image:caption><image:title>image-4</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/grant-lee-featured-logo-1a43up.webp</image:loc><image:caption>grant-lee-featured-logo-1a43up</image:caption><image:title>grant-lee-featured-logo-1a43up</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/image-png-Nov-23-2025-11-19-15-0353-PM.png</image:loc><image:caption>image-png-Nov-23-2025-11-19-15-0353-PM</image:caption><image:title>image-png-Nov-23-2025-11-19-15-0353-PM</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Imported%20sitepage%20images/Gamma-Founder.jpg</image:loc><image:caption>Gamma-Founder</image:caption><image:title>Gamma-Founder</image:title></image:image><lastmod>2026-09-18</lastmod></url><url><loc>https://hi.catmedia.ie/complimentary-digital-strategy-audit-for-sdc-members</loc><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/2022_Design_Icon_Map_RGB_L.png</image:loc><image:caption>2022_Design_Icon_Map_RGB_L</image:caption><image:title>2022_Design_Icon_Map_RGB_L</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/2022_Design_Icon_RedShield_RGB_L.png</image:loc><image:caption>2022_Design_Icon_RedShield_RGB_L</image:caption><image:title>2022_Design_Icon_RedShield_RGB_L</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/2022_Design_Icon_TabletScreen_RGB_S.png</image:loc><image:caption>2022_Design_Icon_TabletScreen_RGB_S</image:caption><image:title>2022_Design_Icon_TabletScreen_RGB_S</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/AI-Generated%20Media/Images/The%20image%20is%20of%20a%20business%20professional%20team%20discussing%20digital%20strategy%20and%20CRM%20effectiveness%20in%20a%20modern%20office%20setting.jpeg</image:loc><image:caption>The image is of a business professional team discussing digital strategy and CRM effectiveness in a modern office setting</image:caption><image:title>The image is of a business professional team discussing digital strategy and CRM effectiveness in a modern office setting</image:title></image:image><lastmod>2024-12-03</lastmod></url><url><loc>https://hi.catmedia.ie/dublin-hug-winning-visibility-in-ai-search</loc><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/Rakky%20Curvelo%20-%20HUG%20April%202026.mp4/medium.jpg</video:thumbnail_loc><video:title>Answer Engine Optimization: HubSpot’s AEO Playbook Explained</video:title><video:description>Join us for an insightful exploration into how HubSpot is leveraging AI across various departments to enhance efficiency and drive growth in today's digital landscape.

In this video, we delve into the concept of Answer Engine Optimization (AEO), a pivotal shift from traditional SEO strategies. Here's what you'll learn:

- **Understanding AEO**: Gain insights into how AEO differs from SEO by focusing on integrating your brand into AI search responses rather than merely chasing clicks. 

- **The New Customer Journey**: Discover how the customer path has evolved with AI tools like ChatGPT, altering the way brands need to engage and provide value to potential customers.

- **Practical Applications**: Hear firsthand from Raque Curvelo about HubSpot's strategies for implementing AEO, including optimizing content for AI engines and fostering cross-departmental collaboration.

- **Data-Driven Insights**: Learn how to measure AEO performance through key metrics such as AI visibility and share of voice, ensuring your brand stands out in an increasingly competitive marketplace.

- **Actionable Strategies**: Walk away with practical steps to optimize your content for AI-driven searches, ensuring your brand is part of the answers that potential customers are seeking.

This session is a must-watch for marketing and sales professionals looking to adapt to the shifting landscape and harness the power of AI in their strategies. Don't miss out on the opportunity to transform your approach and drive your business growth effectively.</video:description><video:content_loc>https://catmedia.ie/hubfs/Rakky%20Curvelo%20-%20HUG%20April%202026.mp4</video:content_loc><video:duration>1881</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>HubSpotAEO</video:tag><video:tag>AIUserBehavior</video:tag><video:tag>AIInMarketing</video:tag><video:tag>AnswerEngineOptimization</video:tag><video:tag>AEOPlaybook</video:tag></video:video><image:image><image:loc>https://catmedia.ie/hubfs/HUG/Rakky%20Curvelo%20HubSpot.png</image:loc><image:caption>Rakky Curvelo HubSpot</image:caption><image:title>Rakky Curvelo HubSpot</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/image-png-Nov-23-2025-11-19-15-0353-PM.png</image:loc><image:caption>image-png-Nov-23-2025-11-19-15-0353-PM</image:caption><image:title>image-png-Nov-23-2025-11-19-15-0353-PM</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Imported%20sitepage%20images/HUG-April-2026-Resolve-.13_13_11_29.Still001.jpg</image:loc><image:caption>HUG-April-2026-Resolve-.13_13_11_29.Still001</image:caption><image:title>HUG-April-2026-Resolve-.13_13_11_29.Still001</image:title></image:image><lastmod>2026-04-15</lastmod></url><url><loc>https://hi.catmedia.ie/hubspot-operations-hub-repository</loc><image:image><image:loc>https://catmedia.ie/hubfs/Screenshot%202024-06-21%20at%2012.13.02.png</image:loc><image:caption>Screenshot 2024-06-21 at 12.13.02</image:caption><image:title>Screenshot 2024-06-21 at 12.13.02</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><lastmod>2026-07-30</lastmod></url><url><loc>https://hi.catmedia.ie/es/obt%C3%A9n-una-demo-personalizada-de-hubspot</loc><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Copy%20of%20HubSpot%20CRM%20Platform%20Latest%20ROI%20Report.png</image:loc><image:caption>Copy of HubSpot CRM Platform Latest ROI Report</image:caption><image:title>Copy of HubSpot CRM Platform Latest ROI Report</image:title></image:image><lastmod>2024-09-16</lastmod></url><url><loc>https://hi.catmedia.ie/calculate-your-hubspot-roi</loc><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/New%20Website%20Images/students%20group%20working%20on%20school%20%20project%20%20together%20at%20modern%20university%2c%20top%20view%20teamwork%20business%20concept.jpeg</image:loc><image:caption>students group working on school  project  together at modern university, top view teamwork business concept</image:caption><image:title>students group working on school  project  together at modern university, top view teamwork business concept</image:title></image:image><lastmod>2025-03-20</lastmod></url><url><loc>https://hi.catmedia.ie/house-of-lor-ecommerce-case-study</loc><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/HoL/House%20of%20Lor%20The%20Story%20Behind%20The%20Piece-1.mp4/medium.jpg</video:thumbnail_loc><video:title>House of Lor Jewellery crafting process</video:title><video:description>Crafting jewellery process in Ireland</video:description><video:content_loc>https://catmedia.ie/hubfs/HoL/House%20of%20Lor%20The%20Story%20Behind%20The%20Piece-1.mp4</video:content_loc><video:duration>56</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://catmedia.ie/hubfs/HoL/Screenshot%202021-04-09%20184529.png</image:loc><image:caption>Screenshot 2021-04-09 184529</image:caption><image:title>Screenshot 2021-04-09 184529</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/hubspotlogo-web-color.png</image:loc><image:caption>hubspotlogo-web-color</image:caption><image:title>hubspotlogo-web-color</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HoL/Asset%204.png</image:loc><image:caption>Asset 4</image:caption><image:title>Asset 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184550</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/European_Commission-Logo.wine.png</image:loc><image:caption>European_Commission-Logo.wine</image:caption><image:title>European_Commission-Logo.wine</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/south-dublin-chamber-logo.png</image:loc><image:caption>south-dublin-chamber-logo</image:caption><image:title>south-dublin-chamber-logo</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HoL/Nine%20Wave-1.png</image:loc><image:caption>Nine Wave-1</image:caption><image:title>Nine Wave-1</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Canva%20images/Canva%20Design%20DAEbw-E5Ej0.png</image:loc><image:caption>Canva Design DAEbw-E5Ej0</image:caption><image:title>Canva Design DAEbw-E5Ej0</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/BIRG.IR_BIG.D-50e59b76.png</image:loc><image:caption>Bank of Ireland logo</image:caption><image:title>BIRG.IR_BIG.D-50e59b76</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HoL/_1440694.jpg</image:loc><image:caption>_1440694</image:caption><image:title>_1440694</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HoL/Screenshot%202021-04-09%20184543.png</image:loc><image:caption>Screenshot 2021-04-09 184543</image:caption><image:title>Screenshot 2021-04-09 184543</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HoL/vp.png</image:loc><image:caption>vp</image:caption><image:title>vp</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/SBCI-logo-white.png</image:loc><image:caption>SBCI-logo-white</image:caption><image:title>SBCI-logo-white</image:title></image:image><lastmod>2025-03-15</lastmod></url><url><loc>https://hi.catmedia.ie/formatting-and-validating-phone-numbers</loc><image:image><image:loc>https://catmedia.ie/hubfs/image%20(3).png</image:loc><image:caption>image (3)</image:caption><image:title>image (3)</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><lastmod>2026-07-30</lastmod></url><url><loc>https://hi.catmedia.ie/dublin-hug-setting-your-customer-agent</loc><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/HUG/Prospecting%20Agent%20&amp;%20Target%20Account.mp4/medium.jpg</video:thumbnail_loc><video:title>Prospecting Agent &amp; Target Account</video:title><video:description>Prospecting Agent &amp; Target Account</video:description><video:content_loc>https://catmedia.ie/hubfs/HUG/Prospecting%20Agent%20&amp;%20Target%20Account.mp4</video:content_loc><video:duration>898</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/Sales%20Workspace.mp4/medium.jpg</video:thumbnail_loc><video:title>Sales Workspace</video:title><video:description>Are you a sales professional looking to optimize your daily operations and boost your productivity? In this video, we explore the powerful features of HubSpot's Sales Workspace, designed to streamline your sales process and enhance your performance.

Key takeaways from this session include:
- An overview of the Summary Tab, your command center for daily tasks, including how to prioritize activities and manage your schedule effectively.
- Insights into how guided actions can help you stay on top of your tasks and ensure you never miss a follow-up.
- A detailed look at the Prospect Section, where you can efficiently manage leads and automate updates based on your interactions.
- Discover the new Board View in the Deals Tab, allowing you to visualize stalled deals and assess their health with customizable deal scoring.
- Learn how the Dashboard Tab can centralize critical reports, giving you quick access to the metrics that matter most.

Join us as we dive into these features and demonstrate how HubSpot's Sales Workspace can transform your approach to sales, making it easier to close deals and build lasting client relationships. Don’t miss out on these actionable insights to enhance your sales strategy and drive revenue growth effectively.</video:description><video:content_loc>https://catmedia.ie/hubfs/Sales%20Workspace.mp4</video:content_loc><video:duration>864</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>SalesManagement</video:tag><video:tag>SalesWorkspace</video:tag><video:tag>SalesProductivity</video:tag><video:tag>HubSpotSalesHub</video:tag><video:tag>SalesAutomation</video:tag></video:video><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/HUG%20OCT%202025%20-%2006%20Customer%20Agentmp4.mp4/medium.jpg</video:thumbnail_loc><video:title>Dublin HUG: Setting up Your Customer Agent</video:title><video:description>Are you ready to revolutionize your customer interactions with AI? In this video, Graham O'Connor, a product manager at HubSpot, provides an in-depth demo of the Breeze customer agent, showcasing its powerful capabilities and how to set it up on your website.

Key takeaways from this video include:

- **Introduction to Breeze Customer Agent**: Learn about this innovative AI agent designed to engage with your customers 24/7, answering their questions and qualifying leads without human intervention.

- **Setup Process**: Discover the step-by-step guide on how to set up your customer agent, including selecting its personality, configuring training content, and deploying it across various channels like live chat, email, and social media.

- **Testing and Optimization**: Understand the importance of testing your agent and refining its knowledge base to improve response accuracy, including how to handle human hand-offs for sensitive inquiries.

- **Advanced Features**: Explore exciting features like API integrations that enable the agent to perform actions for customers, and the new CRM Data functionality that personalizes customer interactions based on their data.

By the end of this video, you'll have a clear understanding of how to harness the Breeze customer agent to enhance customer experiences, streamline operations, and drive engagement. Join us and unlock the full potential of AI in your customer support strategy!</video:description><video:content_loc>https://catmedia.ie/hubfs/HUG%20OCT%202025%20-%2006%20Customer%20Agentmp4.mp4</video:content_loc><video:duration>1132</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>AIChatbotSetup</video:tag><video:tag>HubSpotTraining</video:tag><video:tag>CustomerServiceAutomation</video:tag><video:tag>AIIntegration</video:tag><video:tag>HubSpotCustomerAgent</video:tag></video:video><image:image><image:loc>https://catmedia.ie/hubfs/Customer%20Agent%20Q%20and%20A.jpg</image:loc><image:caption>Customer Agent Q and A</image:caption><image:title>Customer Agent Q and A</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Introducing%20Breeze%20Customer%20Agent.jpg</image:loc><image:caption>Introducing Breeze Customer Agent</image:caption><image:title>Introducing Breeze Customer Agent</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Using%20CRM%20Data%20for%20Contextual.jpg</image:loc><image:caption>Using CRM Data for Contextual</image:caption><image:title>Using CRM Data for Contextual</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/image-png-Nov-23-2025-11-19-15-0353-PM.png</image:loc><image:caption>image-png-Nov-23-2025-11-19-15-0353-PM</image:caption><image:title>image-png-Nov-23-2025-11-19-15-0353-PM</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Testing%20Behaviour%20Defining%20Human%20Handoffs%20and%20Deploying%20Across%20Channels.jpg</image:loc><image:caption>Testing Behaviour Defining Human Handoffs and Deploying Across Channels</image:caption><image:title>Testing Behaviour Defining Human Handoffs and Deploying Across Channels</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/graham%20o%20connor.png</image:loc><image:caption>graham o connor</image:caption><image:title>graham o connor</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Setting%20Up%20Your%20Customer%20Agent.jpg</image:loc><image:caption>Setting Up Your Customer Agent</image:caption><image:title>Setting Up Your Customer Agent</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Improving%20the%20Agent%20Over%20Time.jpg</image:loc><image:caption>Improving the Agent Over Time</image:caption><image:title>Improving the Agent Over Time</image:title></image:image><lastmod>2026-08-07</lastmod></url><url><loc>https://hi.catmedia.ie/es/desbloquea-tu-soluci%C3%B3n-personalizada-de-hubspot</loc><image:image><image:loc>https://catmedia.ie/hubfs/AI-Generated%20Media/Images/An%20image%20of%20a%20developer%20or%20data%20engineer%20writing%20custom%20code%20within%20a%20workflow%20in%20HubSpot%20Operations%20Hub%2c%20utilizing%20JavaScript%20or%20Python%20to%20extend%20fun.jpeg</image:loc><image:caption>An image of a developer or data engineer writing custom code within a workflow in HubSpot Operations Hub, utilizing JavaScript or Python to extend fun</image:caption><image:title>An image of a developer or data engineer writing custom code within a workflow in HubSpot Operations Hub, utilizing JavaScript or Python to extend fun</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/New%20HubSpot%20Elements%202025/HS_Pictograms_Closing%20Deals_800px.png</image:loc><image:caption>HS_Pictograms_Closing Deals_800px</image:caption><image:title>HS_Pictograms_Closing Deals_800px</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Business_Focus_Linear_llustrations_Environmental.svg</image:loc><image:caption>Business_Focus_Linear_llustrations_Environmental</image:caption><image:title>Business_Focus_Linear_llustrations_Environmental</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/New%20HubSpot%20Elements%202025/HS_Pictograms_Testing_800px.png</image:loc><image:caption>HS_Pictograms_Testing_800px</image:caption><image:title>HS_Pictograms_Testing_800px</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/New%20HubSpot%20Elements%202025/HS_Pictograms_Strategy_800px.png</image:loc><image:caption>HS_Pictograms_Strategy_800px</image:caption><image:title>HS_Pictograms_Strategy_800px</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media 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(Color)1</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/2023_CRM_Customer_Profiles2%202.png</image:loc><image:caption>2023_CRM_Customer_Profiles2 2</image:caption><image:title>2023_CRM_Customer_Profiles2 2</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/2023_MarketingHub_ROI3%202.png</image:loc><image:caption>2023_MarketingHub_ROI3 2</image:caption><image:title>2023_MarketingHub_ROI3 2</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Marketing%20Hub%20%2B%20Content%20Hub.png</image:loc><image:caption>Marketing Hub + Content Hub</image:caption><image:title>Marketing Hub + Content Hub</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/gold-badge-color.png</image:loc><image:caption>gold-badge-color</image:caption><image:title>gold-badge-color</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Blog%20Elements/2023_MarketingHub_Blog1%202.png</image:loc><image:caption>2023_MarketingHub_Blog1 2</image:caption><image:title>2023_MarketingHub_Blog1 2</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Marketing%20Hub%20Centered-1.png</image:loc><image:caption>Marketing Hub Centered-1</image:caption><image:title>Marketing Hub Centered-1</image:title></image:image><lastmod>2024-10-07</lastmod></url><url><loc>https://hi.catmedia.ie/free-installation-of-hubspot-free-tools</loc><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/HubSpot%20Free%20Tools.mp4/medium.jpg</video:thumbnail_loc><video:title>Free HubSpot Installation</video:title><video:description>HubSpot Free Tools</video:description><video:content_loc>https://catmedia.ie/hubfs/HubSpot%20Free%20Tools.mp4</video:content_loc><video:duration>135</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/CatMedia%20December%202019/Images/CAT-MEDIA-1.png</image:loc><image:caption>CAT-MEDIA-1</image:caption><image:title>CAT-MEDIA-1</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/custom-video-thumbnails/Free%20Tools%20To%20Grow%20your%20business%20thumb-1.jpg</image:loc><image:caption>Free Tools To Grow your business thumb-1</image:caption><image:title>Free Tools To Grow your business thumb-1</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/CatMedia%20December%202019/Images/Bullet%20Point-2.png</image:loc><image:caption>Bullet Point-2</image:caption><image:title>Bullet Point-2</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/partner-horizontal-color.png</image:loc><image:caption>partner-horizontal-color</image:caption><image:title>partner-horizontal-color</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Stock%20images/Remote%20Work.jpg.png</image:loc><image:caption>Remote Work.jpg</image:caption><image:title>Remote Work.jpg</image:title></image:image><lastmod>2022-12-23</lastmod></url><url><loc>https://hi.catmedia.ie/determine-your-business-smart-marketing-goals</loc><image:image><image:loc>https://catmedia.ie/hubfs/Capture.png</image:loc><image:caption>Capture</image:caption><image:title>Capture</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/SMART%20GOALS%20CTA%20DESIGN.png</image:loc><image:caption>SMART GOALS CTA DESIGN</image:caption><image:title>SMART GOALS CTA DESIGN</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/custom-video-thumbnails/Cat%20Media%20LEO%202021%204k-thumb.jpeg</image:loc><image:caption>Cat Media LEO 2021 4k-thumb</image:caption><image:title>Cat Media LEO 2021 4k-thumb</image:title></image:image><lastmod>2024-10-21</lastmod></url><url><loc>https://hi.catmedia.ie/hubspot-adoption-framework</loc><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/CAT-MEDIA-1.png</image:loc><image:caption>CAT-MEDIA-1</image:caption><image:title>CAT-MEDIA-1</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/AI-Generated%20Media/Images/An%20image%20of%20a%20developer%20or%20data%20engineer%20writing%20custom%20code%20within%20a%20workflow%20in%20HubSpot%20Operations%20Hub%2c%20utilizing%20JavaScript%20or%20Python%20to%20extend%20fun.jpeg</image:loc><image:caption>An image of a developer or data engineer writing custom code within a workflow in HubSpot Operations Hub, utilizing JavaScript or Python to extend fun</image:caption><image:title>An image of a developer or data engineer writing custom code within a workflow in HubSpot Operations Hub, utilizing JavaScript or Python to extend fun</image:title></image:image><lastmod>2024-09-23</lastmod></url><url><loc>https://hi.catmedia.ie/dublin-hug-rise-of-the-gtm-engineer</loc><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/Stephen%20Higgins%20-%20GTM%20Engineer.mp4/medium.jpg</video:thumbnail_loc><video:title>AI Go-To-Market Engineer: The Future of Sales at HubSpot</video:title><video:description>In this insightful session, discover how HubSpot is revolutionizing the sales landscape through innovative AI applications. Explore the future of sales roles as we transition from traditional sales representatives to the new breed of "go-to-market engineers."

Key takeaways from this video include:
- An overview of HubSpot's strategy to operationalize AI in sales, enhancing efficiency and effectiveness.
- The importance of increasing the capacity of sales teams without the need for excessive hiring, addressing the constraints of human cognitive load.
- Insights into the roles of AI account strategy teams, AI BDR teams, and deal management teams, all designed to streamline processes and improve customer experiences.

Join our senior sales director as he shares exclusive behind-the-scenes information about HubSpot's ongoing evolution and how it empowers salespeople to focus on high-value prospects while AI handles the administrative burden. This video will equip you with actionable insights on adapting to AI in sales, ensuring you remain competitive in a rapidly changing marketplace.

Don't miss this opportunity to learn how to prepare for the future of sales and harness the potential of technology to optimize your operations. Whether you're a seasoned professional or just starting in sales, the insights shared in this video will help you thrive in the age of AI.</video:description><video:content_loc>https://catmedia.ie/hubfs/Stephen%20Higgins%20-%20GTM%20Engineer.mp4</video:content_loc><video:duration>1431</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>HubSpotAI</video:tag><video:tag>CustomerJourney</video:tag><video:tag>GoToMarketEngineer</video:tag><video:tag>AIInSales</video:tag><video:tag>SalesAutomation</video:tag></video:video><image:image><image:loc>https://catmedia.ie/hubfs/image-png-Nov-23-2025-11-19-15-0353-PM.png</image:loc><image:caption>image-png-Nov-23-2025-11-19-15-0353-PM</image:caption><image:title>image-png-Nov-23-2025-11-19-15-0353-PM</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HUG%20April%202026%20(Resolve).13_54_53_16.Still004.jpg</image:loc><image:caption>HUG April 2026 (Resolve).13_54_53_16.Still004</image:caption><image:title>HUG April 2026 (Resolve).13_54_53_16.Still004</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HUG/Stephen%20Higgins%20HubSpot.png</image:loc><image:caption>Stephen Higgins HubSpot</image:caption><image:title>Stephen Higgins HubSpot</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><lastmod>2026-04-15</lastmod></url><url><loc>https://hi.catmedia.ie/en/easypurge-procedure-guide-case-study</loc><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/Custom%20Procedure%20App%20Capture-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Custom Procedure App Capture-1</video:title><video:description>Custom Procedure App Capture-1</video:description><video:content_loc>https://catmedia.ie/hubfs/Custom%20Procedure%20App%20Capture-1.mp4</video:content_loc><video:duration>39</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://catmedia.ie/hubfs/Easypurge%20case%20study/APS%20and%20Bottle.png</image:loc><image:caption>APS and Bottle</image:caption><image:title>APS and Bottle</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/European_Commission-Logo.wine.png</image:loc><image:caption>European_Commission-Logo.wine</image:caption><image:title>European_Commission-Logo.wine</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/QR%20RENDER%20Final.png</image:loc><image:caption>QR RENDER Final</image:caption><image:title>QR RENDER Final</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Website%203.0/67771418_10161959035320567_3114806593405845504_n.jpg</image:loc><image:caption>67771418_10161959035320567_3114806593405845504_n</image:caption><image:title>67771418_10161959035320567_3114806593405845504_n</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/hubspotlogo-web-color.png</image:loc><image:caption>hubspotlogo-web-color</image:caption><image:title>hubspotlogo-web-color</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/south-dublin-chamber-logo.png</image:loc><image:caption>south-dublin-chamber-logo</image:caption><image:title>south-dublin-chamber-logo</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/BIRG.IR_BIG.D-50e59b76.png</image:loc><image:caption>Bank of Ireland logo</image:caption><image:title>BIRG.IR_BIG.D-50e59b76</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Timeline%20Events.png</image:loc><image:caption>Timeline Events</image:caption><image:title>Timeline Events</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Screenshot.png</image:loc><image:caption>Screenshot</image:caption><image:title>Screenshot</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/SBCI-logo-white.png</image:loc><image:caption>SBCI-logo-white</image:caption><image:title>SBCI-logo-white</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Easypurge%20case%20study/1%20Product%20All%20Materials%20black.png</image:loc><image:caption>1 Product All Materials black</image:caption><image:title>1 Product All Materials black</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/EP%20Featured%20Image.png</image:loc><image:caption>EP Featured Image</image:caption><image:title>EP Featured Image</image:title></image:image><lastmod>2021-04-09</lastmod></url><url><loc>https://hi.catmedia.ie/hubspot-tco-calculator-calculate-your-software-investment</loc><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20TCO%20Calculator%202025.png</image:loc><image:caption>HubSpot TCO Calculator 2025</image:caption><image:title>HubSpot TCO Calculator 2025</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20TCO.png</image:loc><image:caption>HubSpot TCO</image:caption><image:title>HubSpot TCO</image:title></image:image><lastmod>2025-03-20</lastmod></url><url><loc>https://hi.catmedia.ie/dublin-hug-morning-build-with-hubspot-leveraging-customer-agent</loc><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/HUG/Prospecting%20Agent%20&amp;%20Target%20Account.mp4/medium.jpg</video:thumbnail_loc><video:title>Prospecting Agent &amp; Target Account</video:title><video:description>Prospecting Agent &amp; Target Account</video:description><video:content_loc>https://catmedia.ie/hubfs/HUG/Prospecting%20Agent%20&amp;%20Target%20Account.mp4</video:content_loc><video:duration>898</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/Sales%20Workspace.mp4/medium.jpg</video:thumbnail_loc><video:title>Sales Workspace</video:title><video:description>Are you a sales professional looking to optimize your daily operations and boost your productivity? In this video, we explore the powerful features of HubSpot's Sales Workspace, designed to streamline your sales process and enhance your performance.

Key takeaways from this session include:
- An overview of the Summary Tab, your command center for daily tasks, including how to prioritize activities and manage your schedule effectively.
- Insights into how guided actions can help you stay on top of your tasks and ensure you never miss a follow-up.
- A detailed look at the Prospect Section, where you can efficiently manage leads and automate updates based on your interactions.
- Discover the new Board View in the Deals Tab, allowing you to visualize stalled deals and assess their health with customizable deal scoring.
- Learn how the Dashboard Tab can centralize critical reports, giving you quick access to the metrics that matter most.

Join us as we dive into these features and demonstrate how HubSpot's Sales Workspace can transform your approach to sales, making it easier to close deals and build lasting client relationships. Don’t miss out on these actionable insights to enhance your sales strategy and drive revenue growth effectively.</video:description><video:content_loc>https://catmedia.ie/hubfs/Sales%20Workspace.mp4</video:content_loc><video:duration>864</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>SalesManagement</video:tag><video:tag>SalesWorkspace</video:tag><video:tag>SalesProductivity</video:tag><video:tag>HubSpotSalesHub</video:tag><video:tag>SalesAutomation</video:tag></video:video><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/HUG/ChatGPT-2.mp4/medium.jpg</video:thumbnail_loc><video:title>HubSpot Marketing Hub 2026: Shay’s Latest Updates and Roadmap</video:title><video:description>Unlock the potential of your marketing efforts with insights from a seasoned HubSpot product leader. In this video, Shay shares her extensive experience in evolving HubSpot's Marketing Hub, focusing on lead generation and automation.

Key takeaways from this session include:

- An overview of Marketing Hub's essential role in bridging visitor attraction to lead nurturing.
- Insights into recent updates aimed at enhancing lead generation and marketing automation, including AI-powered lead scoring and journey automation.
- A sneak peek into upcoming features, such as the AI email template import and the innovative ChatGPT Deep Research Connector, designed to offer tailored insights directly from your HubSpot data.

Shay emphasizes the importance of utilizing AI to streamline processes and improve customer engagement. This video is an invaluable resource for marketing professionals looking to leverage HubSpot's capabilities for data-driven decision-making and operational efficiency.

Join us for a deep dive into how HubSpot is addressing the challenges of modern marketing, empowering businesses to grow sustainably and intelligently.</video:description><video:content_loc>https://catmedia.ie/hubfs/HUG/ChatGPT-2.mp4</video:content_loc><video:duration>569</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>JourneyAutomation</video:tag><video:tag>MarketingUpdates</video:tag><video:tag>ChatGPTIntegration</video:tag><video:tag>HubSpotMarketingHub</video:tag><video:tag>AILeadScoring</video:tag></video:video><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Juan%20Zabala%20HubSpot%20Training%20(1)-1.png</image:loc><image:caption>Juan Zabala HubSpot Training (1)-1</image:caption><image:title>Juan Zabala HubSpot Training (1)-1</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Dublin%20HUG_banner_2560x650_MorningBuild_v02_n1cAMAV-1.webp</image:loc><image:caption>Dublin HUG_banner_2560x650_MorningBuild_v02_n1cAMAV-1</image:caption><image:title>Dublin HUG_banner_2560x650_MorningBuild_v02_n1cAMAV-1</image:title></image:image><lastmod>2026-05-14</lastmod></url><url><loc>https://hi.catmedia.ie/unbound-2026-wednesday-inside-hubspots-open-platform-vision-for-the-agent-era</loc><image:image><image:loc>https://catmedia.ie/hubfs/image-Sep-14-2026-05-05-22-7250-PM.png</image:loc><image:caption>image-Sep-14-2026-05-05-22-7250-PM</image:caption><image:title>image-Sep-14-2026-05-05-22-7250-PM</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/image-Sep-14-2026-05-05-19-5312-PM.png</image:loc><image:caption>image-Sep-14-2026-05-05-19-5312-PM</image:caption><image:title>image-Sep-14-2026-05-05-19-5312-PM</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Imported%20sitepage%20images/page-19-2.png</image:loc><image:caption>page-19-2</image:caption><image:title>page-19-2</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/New%20HubSpot%20Elements%202025/hubspot%20logo%20orange.svg</image:loc><image:caption>hubspot logo orange</image:caption><image:title>hubspot logo orange</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Imported%20sitepage%20images/page-1-1-1.png</image:loc><image:caption>page-1-1-1</image:caption><image:title>page-1-1-1</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/image-png-Nov-23-2025-11-19-15-0353-PM.png</image:loc><image:caption>image-png-Nov-23-2025-11-19-15-0353-PM</image:caption><image:title>image-png-Nov-23-2025-11-19-15-0353-PM</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/footer-desktop-bottom-circle.png</image:loc><image:caption>footer-desktop-bottom-circle</image:caption><image:title>footer-desktop-bottom-circle</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/hubspot_unbound_logo_new.svg</image:loc><image:caption>hubspot_unbound_logo_new</image:caption><image:title>hubspot_unbound_logo_new</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Imported%20sitepage%20images/page-21.png</image:loc><image:caption>page-21</image:caption><image:title>page-21</image:title></image:image><lastmod>2026-09-17</lastmod></url><url><loc>https://hi.catmedia.ie/ebook-32-enviable-inbound-marketing-campaings</loc><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/CatMedia%20December%202019/Images/CAT-MEDIA-1.png</image:loc><image:caption>CAT-MEDIA-1</image:caption><image:title>CAT-MEDIA-1</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Inbound%20Marketing%20Examples.jpg</image:loc><image:caption>Inbound Marketing Examples</image:caption><image:title>Inbound Marketing Examples</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Content%20Offers/E-Books%20Covers/32%20Enviable%20Inbound%20Marketing%20Examples-1.jpg</image:loc><image:caption>32 Enviable Inbound Marketing Examples-1</image:caption><image:title>32 Enviable Inbound Marketing Examples-1</image:title></image:image><lastmod>2021-04-09</lastmod></url><url><loc>https://hi.catmedia.ie/the-30-greatest-lead-gen-tips-tricks-ideas-guide</loc><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/CatMedia%20December%202019/Images/CAT-MEDIA-1.png</image:loc><image:caption>CAT-MEDIA-1</image:caption><image:title>CAT-MEDIA-1</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Lead%20Generation%20Tips%2c%20Tricks%20and%20Ideas%20Guide.jpg</image:loc><image:caption>Lead Generation Tips, Tricks and Ideas Guide</image:caption><image:title>Lead Generation Tips, Tricks and Ideas Guide</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Content%20Offers/E-Books%20Covers/30%20Greatest.jpg</image:loc><image:caption>30 Greatest</image:caption><image:title>30 Greatest</image:title></image:image><lastmod>2021-04-09</lastmod></url><url><loc>https://hi.catmedia.ie/dublin-hug-product-spotlight-marketing-hub-new-features</loc><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/HUG/ChatGPT-2.mp4/medium.jpg</video:thumbnail_loc><video:title>HubSpot Marketing Hub 2026: Shay’s Latest Updates and Roadmap</video:title><video:description>Unlock the potential of your marketing efforts with insights from a seasoned HubSpot product leader. In this video, Shay shares her extensive experience in evolving HubSpot's Marketing Hub, focusing on lead generation and automation.

Key takeaways from this session include:

- An overview of Marketing Hub's essential role in bridging visitor attraction to lead nurturing.
- Insights into recent updates aimed at enhancing lead generation and marketing automation, including AI-powered lead scoring and journey automation.
- A sneak peek into upcoming features, such as the AI email template import and the innovative ChatGPT Deep Research Connector, designed to offer tailored insights directly from your HubSpot data.

Shay emphasizes the importance of utilizing AI to streamline processes and improve customer engagement. This video is an invaluable resource for marketing professionals looking to leverage HubSpot's capabilities for data-driven decision-making and operational efficiency.

Join us for a deep dive into how HubSpot is addressing the challenges of modern marketing, empowering businesses to grow sustainably and intelligently.</video:description><video:content_loc>https://catmedia.ie/hubfs/HUG/ChatGPT-2.mp4</video:content_loc><video:duration>569</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>JourneyAutomation</video:tag><video:tag>MarketingUpdates</video:tag><video:tag>ChatGPTIntegration</video:tag><video:tag>HubSpotMarketingHub</video:tag><video:tag>AILeadScoring</video:tag></video:video><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/HUG/Prospecting%20Agent%20&amp;%20Target%20Account.mp4/medium.jpg</video:thumbnail_loc><video:title>Prospecting Agent &amp; Target Account</video:title><video:description>Prospecting Agent &amp; Target Account</video:description><video:content_loc>https://catmedia.ie/hubfs/HUG/Prospecting%20Agent%20&amp;%20Target%20Account.mp4</video:content_loc><video:duration>898</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/Sales%20Workspace.mp4/medium.jpg</video:thumbnail_loc><video:title>Sales Workspace</video:title><video:description>Are you a sales professional looking to optimize your daily operations and boost your productivity? In this video, we explore the powerful features of HubSpot's Sales Workspace, designed to streamline your sales process and enhance your performance.

Key takeaways from this session include:
- An overview of the Summary Tab, your command center for daily tasks, including how to prioritize activities and manage your schedule effectively.
- Insights into how guided actions can help you stay on top of your tasks and ensure you never miss a follow-up.
- A detailed look at the Prospect Section, where you can efficiently manage leads and automate updates based on your interactions.
- Discover the new Board View in the Deals Tab, allowing you to visualize stalled deals and assess their health with customizable deal scoring.
- Learn how the Dashboard Tab can centralize critical reports, giving you quick access to the metrics that matter most.

Join us as we dive into these features and demonstrate how HubSpot's Sales Workspace can transform your approach to sales, making it easier to close deals and build lasting client relationships. Don’t miss out on these actionable insights to enhance your sales strategy and drive revenue growth effectively.</video:description><video:content_loc>https://catmedia.ie/hubfs/Sales%20Workspace.mp4</video:content_loc><video:duration>864</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>SalesManagement</video:tag><video:tag>SalesWorkspace</video:tag><video:tag>SalesProductivity</video:tag><video:tag>HubSpotSalesHub</video:tag><video:tag>SalesAutomation</video:tag></video:video><image:image><image:loc>https://catmedia.ie/hubfs/What%E2%80%99s%20Coming%20Next%20Emerging%20AI%20Capabilities.png</image:loc><image:caption>What’s Coming Next Emerging AI Capabilities</image:caption><image:title>What’s Coming Next Emerging AI Capabilities</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/ChatGPT%20Deep%20Research%20Connector.png</image:loc><image:caption>ChatGPT Deep Research Connector</image:caption><image:title>ChatGPT Deep Research Connector</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Shay%20Redmond.png</image:loc><image:caption>Shay Redmond</image:caption><image:title>Shay Redmond</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Dublin%20HUG_banner_2560x650_UnlockPortal_v01%20(1).png</image:loc><image:caption>Dublin HUG_banner_2560x650_UnlockPortal_v01 (1)</image:caption><image:title>Dublin HUG_banner_2560x650_UnlockPortal_v01 (1)</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/image-png-Nov-23-2025-11-19-15-0353-PM.png</image:loc><image:caption>image-png-Nov-23-2025-11-19-15-0353-PM</image:caption><image:title>image-png-Nov-23-2025-11-19-15-0353-PM</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/AI%20Investments%20Across%20Lead%20Generation%20and%20Automation.png</image:loc><image:caption>AI Investments Across Lead Generation and Automation</image:caption><image:title>AI Investments Across Lead Generation and Automation</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Transparency%2c%20Confidentiality%2c%20and%20Product%20Update%20Context.png</image:loc><image:caption>Transparency, Confidentiality, and Product Update Context</image:caption><image:title>Transparency, Confidentiality, and Product Update Context</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Marketing%20Hub%E2%80%99s%20Role%20in%20the%20HubSpot%20Ecosystem.png</image:loc><image:caption>Marketing Hub’s Role in the HubSpot Ecosystem</image:caption><image:title>Marketing Hub’s Role in the HubSpot Ecosystem</image:title></image:image><lastmod>2026-07-27</lastmod></url><url><loc>https://hi.catmedia.ie/optimising-sales-team-training-hubspot-for-sales-teams</loc><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/CAT-MEDIA-1.png</image:loc><image:caption>CAT-MEDIA-1</image:caption><image:title>CAT-MEDIA-1</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/AI-Generated%20Media/Images/sales%20team%20training.jpeg</image:loc><image:caption>sales team training</image:caption><image:title>sales team training</image:title></image:image><lastmod>2024-09-23</lastmod></url><url><loc>https://hi.catmedia.ie/the-beginners-guide-to-generating-inbound-leads</loc><image:image><image:loc>https://catmedia.ie/hubfs/Content%20Offers/E-Books%20Covers/TBG%20Generating%20Leads.jpg</image:loc><image:caption>TBG Generating Leads</image:caption><image:title>TBG Generating Leads</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/CatMedia%20December%202019/Images/CAT-MEDIA-1.png</image:loc><image:caption>CAT-MEDIA-1</image:caption><image:title>CAT-MEDIA-1</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/generating%20inbound%20leads.jpg</image:loc><image:caption>generating inbound leads</image:caption><image:title>generating inbound leads</image:title></image:image><lastmod>2021-04-09</lastmod></url><url><loc>https://hi.catmedia.ie/wordpress-webmanagement</loc><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/store.png</image:loc><image:caption>store</image:caption><image:title>store</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/litespeed-technologies-logo-4.png</image:loc><image:caption>litespeed-technologies-logo-4</image:caption><image:title>litespeed-technologies-logo-4</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Blue%20vivid%20image%20of%20globe.%20Globalization%20concept.%20Elements%20of%20this%20image%20are%20furnished%20by%20NASA.jpeg</image:loc><image:caption>Blue vivid image of globe. Globalization concept. Elements of this image are furnished by NASA</image:caption><image:title>Blue vivid image of globe. Globalization concept. Elements of this image are furnished by NASA</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/business-person-silhouette-wearing-tie.png</image:loc><image:caption>business-person-silhouette-wearing-tie</image:caption><image:title>business-person-silhouette-wearing-tie</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Website%203.0/Cat-Media-Consistency.png</image:loc><image:caption>Cat-Media-Consistency</image:caption><image:title>Cat-Media-Consistency</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Website%203.0/Cat-Media-Secure.png</image:loc><image:caption>Cat-Media-Secure</image:caption><image:title>Cat-Media-Secure</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/CAT-MEDIA-1.png</image:loc><image:caption>CAT-MEDIA-1</image:caption><image:title>CAT-MEDIA-1</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Website%203.0/Cat-Media-Scalability.png</image:loc><image:caption>Cat-Media-Scalability</image:caption><image:title>Cat-Media-Scalability</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/factory.png</image:loc><image:caption>factory</image:caption><image:title>factory</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Website%203.0/Cat-Media-Ultra-Fast.png</image:loc><image:caption>Cat-Media-Ultra-Fast</image:caption><image:title>Cat-Media-Ultra-Fast</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/wordpress-logo-hoz-rgb.png</image:loc><image:caption>wordpress-logo-hoz-rgb</image:caption><image:title>wordpress-logo-hoz-rgb</image:title></image:image><lastmod>2022-12-01</lastmod></url><url><loc>https://hi.catmedia.ie/casestudies</loc><image:image><image:loc>https://catmedia.ie/hubfs/Success.png</image:loc><image:caption>Success</image:caption><image:title>Success</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/team%20irish%20rail%20training.jpeg</image:loc><image:caption>team irish rail training</image:caption><image:title>team irish rail training</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/European_Commission-Logo.wine.png</image:loc><image:caption>European_Commission-Logo.wine</image:caption><image:title>European_Commission-Logo.wine</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HoL/Nine%20Wave-1.png</image:loc><image:caption>Nine Wave-1</image:caption><image:title>Nine Wave-1</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/BIRG.IR_BIG.D-50e59b76.png</image:loc><image:caption>Bank of Ireland logo</image:caption><image:title>BIRG.IR_BIG.D-50e59b76</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/SBCI-logo-white.png</image:loc><image:caption>SBCI-logo-white</image:caption><image:title>SBCI-logo-white</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/south-dublin-chamber-logo.png</image:loc><image:caption>south-dublin-chamber-logo</image:caption><image:title>south-dublin-chamber-logo</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Custom%20CRM%20Migration.png</image:loc><image:caption>Custom CRM Migration</image:caption><image:title>Custom CRM Migration</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/EP%20Featured%20Image.png</image:loc><image:caption>EP Featured Image</image:caption><image:title>EP Featured Image</image:title></image:image><lastmod>2021-04-19</lastmod></url><url><loc>https://hi.catmedia.ie/dublin-hug-prospecting-agent</loc><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/Coke%20Orellana%20-%20Prospecting%20Agent.mp4/medium.jpg</video:thumbnail_loc><video:title>Coke Orellana - Prospecting Agent</video:title><video:description>Are you struggling to keep up with prospect outreach while managing your sales pipeline? Discover how the Prospecting Agent can revolutionize your sales process and ensure no lead goes cold.

In this video, Coke from HubSpot shares his insights on leveraging AI to enhance your sales team's efficiency. Key topics include:

- The importance of timely prospect engagement and the common pitfalls of manual outreach.
- How the Prospecting Agent acts as a 24/7 BDR, conducting research and sending personalized emails at scale.
- The dual benefits of speed and quality in lead engagement, ensuring higher response rates and better conversions.

Coke also discusses practical steps for implementing the Prospecting Agent, including setting up user preferences, autonomy levels, and tracking performance. By the end of this video, viewers will gain actionable insights into optimizing their sales strategies, saving valuable time, and ultimately boosting revenue through effective lead management.

Join us to uncover the transformative power of AI in sales prospecting and learn how to seamlessly integrate the Prospecting Agent into your workflow for sustained growth and success.</video:description><video:content_loc>https://catmedia.ie/hubfs/Coke%20Orellana%20-%20Prospecting%20Agent.mp4</video:content_loc><video:duration>2757</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>HubSpotCRM</video:tag><video:tag>ProspectingAgent</video:tag><video:tag>CustomerJourney</video:tag><video:tag>AIForSales</video:tag><video:tag>SalesAutomation</video:tag></video:video><image:image><image:loc>https://catmedia.ie/hubfs/image-png-Nov-23-2025-11-19-15-0353-PM.png</image:loc><image:caption>image-png-Nov-23-2025-11-19-15-0353-PM</image:caption><image:title>image-png-Nov-23-2025-11-19-15-0353-PM</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HUG%20April%202026%20(Resolve).02_47_26_04.Still039.jpg</image:loc><image:caption>HUG April 2026 (Resolve).02_47_26_04.Still039</image:caption><image:title>HUG April 2026 (Resolve).02_47_26_04.Still039</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HUG/Coke%20Orellana%20HubSpot.png</image:loc><image:caption>Coke Orellana HubSpot</image:caption><image:title>Coke Orellana HubSpot</image:title></image:image><lastmod>2026-04-15</lastmod></url><url><loc>https://hi.catmedia.ie/dublin-hug-loop-marketing</loc><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/Sales%20Workspace.mp4/medium.jpg</video:thumbnail_loc><video:title>Sales Workspace</video:title><video:description>Are you a sales professional looking to optimize your daily operations and boost your productivity? In this video, we explore the powerful features of HubSpot's Sales Workspace, designed to streamline your sales process and enhance your performance.

Key takeaways from this session include:
- An overview of the Summary Tab, your command center for daily tasks, including how to prioritize activities and manage your schedule effectively.
- Insights into how guided actions can help you stay on top of your tasks and ensure you never miss a follow-up.
- A detailed look at the Prospect Section, where you can efficiently manage leads and automate updates based on your interactions.
- Discover the new Board View in the Deals Tab, allowing you to visualize stalled deals and assess their health with customizable deal scoring.
- Learn how the Dashboard Tab can centralize critical reports, giving you quick access to the metrics that matter most.

Join us as we dive into these features and demonstrate how HubSpot's Sales Workspace can transform your approach to sales, making it easier to close deals and build lasting client relationships. Don’t miss out on these actionable insights to enhance your sales strategy and drive revenue growth effectively.</video:description><video:content_loc>https://catmedia.ie/hubfs/Sales%20Workspace.mp4</video:content_loc><video:duration>864</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>SalesManagement</video:tag><video:tag>SalesWorkspace</video:tag><video:tag>SalesProductivity</video:tag><video:tag>HubSpotSalesHub</video:tag><video:tag>SalesAutomation</video:tag></video:video><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/hug-oct-2025---02-loop-marketing.mp4/medium.jpg</video:thumbnail_loc><video:title>Dublin HUG: Loop Marketing Playbook</video:title><video:description>Are you ready to navigate the evolving landscape of marketing? In this video, we unveil Loop Marketing, a groundbreaking playbook designed to help businesses thrive in a rapidly changing environment.

Key takeaways from this video include:
- Insights into the significant shifts in demand acquisition and customer engagement driven by AI and LLMs.
- Understanding the importance of tailoring marketing strategies to meet the needs of today's diverse channels, including podcasts and social media.
- Practical steps to implement the four stages of Loop Marketing: Express, Tailor, Amplify, and Evolve, enabling marketers to craft more personalised and effective campaigns.

Join us as we explore how AI is reshaping marketing dynamics and learn how to leverage these changes to increase conversion rates and drive sustainable growth. Discover how you can stay ahead in this fast-paced marketing era and create impactful connections with your audience. Watch now to empower your marketing strategies with Loop Marketing!</video:description><video:content_loc>https://catmedia.ie/hubfs/hug-oct-2025---02-loop-marketing.mp4</video:content_loc><video:duration>1038</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/HUG/Prospecting%20Agent%20&amp;%20Target%20Account.mp4/medium.jpg</video:thumbnail_loc><video:title>Prospecting Agent &amp; Target Account</video:title><video:description>Prospecting Agent &amp; Target Account</video:description><video:content_loc>https://catmedia.ie/hubfs/HUG/Prospecting%20Agent%20&amp;%20Target%20Account.mp4</video:content_loc><video:duration>898</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/image-png-Nov-23-2025-11-19-15-0353-PM.png</image:loc><image:caption>image-png-Nov-23-2025-11-19-15-0353-PM</image:caption><image:title>image-png-Nov-23-2025-11-19-15-0353-PM</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Kieran%20Flanagan.png</image:loc><image:caption>Kieran Flanagan</image:caption><image:title>Kieran Flanagan</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/From%20Volume%20to%20Value%20and%20the%20Need%20for%20Taste.jpg</image:loc><image:caption>From Volume to Value and the Need for Taste</image:caption><image:title>From Volume to Value and the Need for Taste</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/From%20Early%20Inbound%20to%20the%20Birth%20of%20Loop%20Marketing%20(1).jpg</image:loc><image:caption>From Early Inbound to the Birth of Loop Marketing (1)</image:caption><image:title>From Early Inbound to the Birth of Loop Marketing (1)</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Introducing%20Loop%20Marketing.jpg</image:loc><image:caption>Introducing Loop Marketing</image:caption><image:title>Introducing Loop Marketing</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Applying%20Loop%20to%20AI%20Engine%20Optimisation%20in%20Practice.jpg</image:loc><image:caption>Applying Loop to AI Engine Optimisation in Practice</image:caption><image:title>Applying Loop to AI Engine Optimisation in Practice</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/How%20AI%20Is%20Disrupting%20Search%2c%20Awareness%20and%20Demand.jpg</image:loc><image:caption>How AI Is Disrupting Search, Awareness and Demand</image:caption><image:title>How AI Is Disrupting Search, Awareness and Demand</image:title></image:image><lastmod>2026-04-14</lastmod></url><url><loc>https://hi.catmedia.ie/how-to-create-buyer-personas-guide</loc><image:image><image:loc>https://catmedia.ie/hubfs/How%20to%20Create%20Buyer%20Personas%20Guide.jpg</image:loc><image:caption>How to Create Buyer Personas Guide</image:caption><image:title>How to Create Buyer Personas Guide</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Content%20Offers/E-Books%20Covers/How%20to%20Create%20Buyer%20Personas.jpg</image:loc><image:caption>How to Create Buyer Personas</image:caption><image:title>How to Create Buyer Personas</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/CatMedia%20December%202019/Images/CAT-MEDIA-1.png</image:loc><image:caption>CAT-MEDIA-1</image:caption><image:title>CAT-MEDIA-1</image:title></image:image><lastmod>2021-04-09</lastmod></url><url><loc>https://hi.catmedia.ie/book-your-portal-audit-walkthrough-with-indira</loc><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><lastmod>2025-05-08</lastmod></url><url><loc>https://hi.catmedia.ie/dublin-hug-getting-real-value-from-breeze-ai</loc><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/Getting%20Real%20Value%20from%20Breeze%20AI%20-%20Webinar%20Recording%20-%20Final%20Version%20-%20CC-3.mp4/medium.jpg</video:thumbnail_loc><video:title>HubSpot Breeze Assistant demo for CRM teams</video:title><video:description>Are you curious about how AI can transform your team's productivity and strategy? Join us in this insightful session where we explore HubSpot's AI layer, Breeze, and its revolutionary capabilities for marketing, sales, and service teams.

In this video, we will cover:

- **Breeze Assistant**: Discover how this conversational AI expert provides tailored insights grounded in your CRM data, helping you draft content, analyze reports, and take action seamlessly.
- **Breeze Agents**: Learn how AI-powered agents autonomously execute structured tasks, such as researching accounts and nurturing leads, saving your team valuable time and effort.
- **Breeze Studio**: See how you can design and customize your AI workforce, creating assistants that embody your brand’s voice and knowledge, ensuring consistency and effectiveness across your organization.

By the end of the session, you will understand the importance of context in AI operations and how Breeze bridges the gap between generic AI output and real business outcomes. You'll gain practical insights, including how to implement these tools in your own HubSpot portal, and actionable next steps that can be applied immediately.

Don't miss this opportunity to revolutionize your team's approach to customer engagement and operational efficiency with HubSpot's AI capabilities. Tune in now and unlock the potential of AI in your business operations!</video:description><video:content_loc>https://catmedia.ie/hubfs/Getting%20Real%20Value%20from%20Breeze%20AI%20-%20Webinar%20Recording%20-%20Final%20Version%20-%20CC-3.mp4</video:content_loc><video:duration>2808</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>HubSpotCRM</video:tag><video:tag>ConversationalAI</video:tag><video:tag>BreezeAI</video:tag><video:tag>AIForBusiness</video:tag><video:tag>CustomAIIntegration</video:tag></video:video><image:image><image:loc>https://catmedia.ie/hubfs/HUG%20Feb%202026.jpg</image:loc><image:caption>HUG Feb 2026</image:caption><image:title>HUG Feb 2026</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Shay%202.png</image:loc><image:caption>Shay 2</image:caption><image:title>Shay 2</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Getting%20Real%20Value%20from%20Breeze%20AI%20-%20Output%20v%20Outcome.jpg</image:loc><image:caption>Getting Real Value from Breeze AI - Output v Outcome</image:caption><image:title>Getting Real Value from Breeze AI - Output v Outcome</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HUG/Breeze%20HUG%20Social%20Material/Getting%20Real%20Value%20from%20Breeze%20AI%20wide%20transparent.png</image:loc><image:caption>Getting Real Value from Breeze AI wide transparent</image:caption><image:title>Getting Real Value from Breeze AI wide transparent</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Getting%20Real%20Value%20from%20Breeze%20AI%20-%20Tools%20and%20Governance.jpg</image:loc><image:caption>Getting Real Value from Breeze AI - Tools and Governance</image:caption><image:title>Getting Real Value from Breeze AI - Tools and Governance</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/image-png-Nov-23-2025-11-19-15-0353-PM.png</image:loc><image:caption>image-png-Nov-23-2025-11-19-15-0353-PM</image:caption><image:title>image-png-Nov-23-2025-11-19-15-0353-PM</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Getting%20Real%20Value%20from%20Breeze%20AI%20-%20Breeze%20assistant.jpg</image:loc><image:caption>Getting Real Value from Breeze AI - Breeze assistant</image:caption><image:title>Getting Real Value from Breeze AI - Breeze assistant</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Getting%20Real%20Value%20from%20Breeze%20AI%20-%20Your%20AI%20Layer.jpg</image:loc><image:caption>Getting Real Value from Breeze AI - Your AI Layer</image:caption><image:title>Getting Real Value from Breeze AI - Your AI Layer</image:title></image:image><lastmod>2026-04-14</lastmod></url><url><loc>https://hi.catmedia.ie/book-a-15min-meeting-with-indira</loc><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><lastmod>2025-04-09</lastmod></url><url><loc>https://hi.catmedia.ie/dublin-hug-building-connected-campaigns</loc><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/Derek%20Owens%20-%20Workshop-%20Building%20Connected%20Campaigns%20in%20HubSpot-LQ.mp4/medium.jpg</video:thumbnail_loc><video:title>What’s new in HubSpot Spring Spotlight campaigns</video:title><video:description>Unlock the potential of your marketing campaigns with the latest updates from HubSpot's campaigns product. In this insightful session led by Derek, a seasoned product manager at HubSpot, you'll get an exclusive sneak peek into the powerful new features designed to enhance your marketing efforts.

Key topics covered in this video include:

1. **Campaign Associations**: Learn how to directly associate contacts, deals, and custom objects with your campaigns, eliminating cumbersome workarounds and enabling more accurate tracking and reporting of your marketing impact.

2. **Multi-Campaign Reporting**: Discover the newly introduced capability to analyze multiple campaigns at once, allowing you to view aggregated metrics and performance in one centralized dashboard.

3. **Automation Enhancements**: Explore the new automation features that will streamline your campaign processes, making it easier to engage with your audience.

4. **Integrating AI Tools**: Gain insights into how you can leverage your HubSpot marketing data with advanced AI tools like Claude and ChatGPT, enhancing your analytics and reporting capabilities.

5. **Live Demos**: Watch as Derek demonstrates the real-time application of these features within a HubSpot portal, illustrating how they can simplify your marketing workflow.

By the end of this video, you will have a clear understanding of how these updates can enhance your marketing campaigns, improve CRM integration, and ultimately drive better results for your business. Dive into the future of marketing with HubSpot and equip yourself with the knowledge to elevate your strategies today.</video:description><video:content_loc>https://catmedia.ie/hubfs/Derek%20Owens%20-%20Workshop-%20Building%20Connected%20Campaigns%20in%20HubSpot-LQ.mp4</video:content_loc><video:duration>3020</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>MarketingAutomation</video:tag><video:tag>ProductUpdates</video:tag><video:tag>MultiCampaignReporting</video:tag><video:tag>CRMIntegration</video:tag><video:tag>HubSpotCampaigns</video:tag></video:video><image:image><image:loc>https://catmedia.ie/hubfs/image-png-Nov-23-2025-11-19-15-0353-PM.png</image:loc><image:caption>image-png-Nov-23-2025-11-19-15-0353-PM</image:caption><image:title>image-png-Nov-23-2025-11-19-15-0353-PM</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Derek%20owens.png</image:loc><image:caption>Derek owens</image:caption><image:title>Derek owens</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Deals%2c%20Deal%20Health%2c%20and%20Sales%20Reporting.png</image:loc><image:caption>Deals, Deal Health, and Sales Reporting</image:caption><image:title>Deals, Deal Health, and Sales Reporting</image:title></image:image><lastmod>2026-04-15</lastmod></url><url><loc>https://hi.catmedia.ie/unbound-2026-wednesday-making-ideas-matter</loc><image:image><image:loc>https://catmedia.ie/hubfs/grant-lee-featured-logo-1a43up.webp</image:loc><image:caption>grant-lee-featured-logo-1a43up</image:caption><image:title>grant-lee-featured-logo-1a43up</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Imported%20sitepage%20images/Gamma-Founder.jpg</image:loc><image:caption>Gamma-Founder</image:caption><image:title>Gamma-Founder</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/image-4.png</image:loc><image:caption>image-4</image:caption><image:title>image-4</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/hubspot_unbound_logo_new.svg</image:loc><image:caption>hubspot_unbound_logo_new</image:caption><image:title>hubspot_unbound_logo_new</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/image-png-Nov-23-2025-11-19-15-0353-PM.png</image:loc><image:caption>image-png-Nov-23-2025-11-19-15-0353-PM</image:caption><image:title>image-png-Nov-23-2025-11-19-15-0353-PM</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/footer-desktop-bottom-circle.png</image:loc><image:caption>footer-desktop-bottom-circle</image:caption><image:title>footer-desktop-bottom-circle</image:title></image:image><lastmod>2026-09-18</lastmod></url><url><loc>https://hi.catmedia.ie/the-ultimate-guide-to-customer-service-101</loc><image:image><image:loc>https://catmedia.ie/hubfs/Content%20Offers/E-Books%20Covers/The%20Ultimate%20Guide%20Customer%20Service.jpg</image:loc><image:caption>The Ultimate Guide Customer Service</image:caption><image:title>The Ultimate Guide Customer Service</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/CatMedia%20December%202019/Images/CAT-MEDIA-1.png</image:loc><image:caption>CAT-MEDIA-1</image:caption><image:title>CAT-MEDIA-1</image:title></image:image><lastmod>2020-07-23</lastmod></url><url><loc>https://hi.catmedia.ie/unbound-2026-wednesday-automation-isnt-strategy-rethinking-ai-in-sales</loc><image:image><image:loc>https://catmedia.ie/hubfs/hubspot_unbound_logo_new.svg</image:loc><image:caption>hubspot_unbound_logo_new</image:caption><image:title>hubspot_unbound_logo_new</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/image-Sep-14-2026-04-55-14-7408-PM.png</image:loc><image:caption>image-Sep-14-2026-04-55-14-7408-PM</image:caption><image:title>image-Sep-14-2026-04-55-14-7408-PM</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/image-png-Nov-23-2025-11-19-15-0353-PM.png</image:loc><image:caption>image-png-Nov-23-2025-11-19-15-0353-PM</image:caption><image:title>image-png-Nov-23-2025-11-19-15-0353-PM</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Nooks-9a1dfc18797cd717.png</image:loc><image:caption>Nooks-9a1dfc18797cd717</image:caption><image:title>Nooks-9a1dfc18797cd717</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/1321019497.png</image:loc><image:caption>1321019497</image:caption><image:title>1321019497</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/footer-desktop-bottom-circle.png</image:loc><image:caption>footer-desktop-bottom-circle</image:caption><image:title>footer-desktop-bottom-circle</image:title></image:image><lastmod>2026-09-17</lastmod></url><url><loc>https://hi.catmedia.ie/growing-your-business-with-hubspot-crm</loc><image:image><image:loc>https://catmedia.ie/hubfs/south-dublin-chamber-logo.png</image:loc><image:caption>south-dublin-chamber-logo</image:caption><image:title>south-dublin-chamber-logo</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat 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DAEbxJ7BR6Y</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/gold-badge-color.png</image:loc><image:caption>gold-badge-color</image:caption><image:title>gold-badge-color</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/SBCI-logo-white.png</image:loc><image:caption>SBCI-logo-white</image:caption><image:title>SBCI-logo-white</image:title></image:image><lastmod>2024-10-21</lastmod></url><url><loc>https://hi.catmedia.ie/validating-email-address-with-zerobounce-and-operations-hub-sign-up</loc><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/image%20(3).png</image:loc><image:caption>image (3)</image:caption><image:title>image (3)</image:title></image:image><lastmod>2026-07-30</lastmod></url><url><loc>https://hi.catmedia.ie/unbound-2026-wednesday-build-trust-through-storytelling-in-a-skeptical-world</loc><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/footer-desktop-bottom-circle.png</image:loc><image:caption>footer-desktop-bottom-circle</image:caption><image:title>footer-desktop-bottom-circle</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/image-png-Nov-23-2025-11-19-15-0353-PM.png</image:loc><image:caption>image-png-Nov-23-2025-11-19-15-0353-PM</image:caption><image:title>image-png-Nov-23-2025-11-19-15-0353-PM</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/image-Sep-14-2026-07-07-49-9556-PM.png</image:loc><image:caption>image-Sep-14-2026-07-07-49-9556-PM</image:caption><image:title>image-Sep-14-2026-07-07-49-9556-PM</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/hubspot_unbound_logo_new.svg</image:loc><image:caption>hubspot_unbound_logo_new</image:caption><image:title>hubspot_unbound_logo_new</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Imported%20sitepage%20images/P1100265.jpg</image:loc><image:caption>P1100265</image:caption><image:title>P1100265</image:title></image:image><lastmod>2026-09-17</lastmod></url><url><loc>https://hi.catmedia.ie/dublin-hug-building-a-connected-customer-journey-with-ai-in-hubspot</loc><image:image><image:loc>https://catmedia.ie/hubfs/HUG/Mark%20Henry%20HubSpot.png</image:loc><image:caption>Mark Henry HubSpot</image:caption><image:title>Mark Henry HubSpot</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HUG/Rakky%20Curvelo%20HubSpot.png</image:loc><image:caption>Rakky Curvelo HubSpot</image:caption><image:title>Rakky Curvelo HubSpot</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Derek%20owens.png</image:loc><image:caption>Derek owens</image:caption><image:title>Derek owens</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Dublin%20HUG_banner_2560x650_UnlockPortal_v01%20(1).png</image:loc><image:caption>Dublin HUG_banner_2560x650_UnlockPortal_v01 (1)</image:caption><image:title>Dublin HUG_banner_2560x650_UnlockPortal_v01 (1)</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HUG/Stephen%20Higgins%20HubSpot.png</image:loc><image:caption>Stephen Higgins HubSpot</image:caption><image:title>Stephen Higgins HubSpot</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HUG/Coke%20Orellana%20HubSpot.png</image:loc><image:caption>Coke Orellana HubSpot</image:caption><image:title>Coke Orellana HubSpot</image:title></image:image><lastmod>2026-04-14</lastmod></url><url><loc>https://hi.catmedia.ie/easypurge-case-study-hubspot-crm-implementation</loc><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media 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see</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/EasypurgeLogo.png</image:loc><image:caption>EasypurgeLogo</image:caption><image:title>EasypurgeLogo</image:title></image:image><lastmod>2025-03-15</lastmod></url><url><loc>https://hi.catmedia.ie/validating-email-address-with-zerobounce-and-operations-hub</loc><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/ZeroBounce%20Creating%20Properties%20Video.webm/medium.jpg</video:thumbnail_loc><video:title>ZeroBounce Creating Properties Video</video:title><video:description>ZeroBounce Creating Properties Video</video:description><video:content_loc>https://catmedia.ie/hubfs/ZeroBounce%20Creating%20Properties%20Video.webm</video:content_loc><video:duration>113</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/Implementing%20the%20Zerobounce%20workflow.mp4/medium.jpg</video:thumbnail_loc><video:title>Implementing the Zerobounce workflow</video:title><video:description>Implementing the Zerobounce workflow</video:description><video:content_loc>https://catmedia.ie/hubfs/Implementing%20the%20Zerobounce%20workflow.mp4</video:content_loc><video:duration>445</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/ZeroBounce%20Creating%20Account.webm/medium.jpg</video:thumbnail_loc><video:title>ZeroBounce Creating Account</video:title><video:description>ZeroBounce Creating Account</video:description><video:content_loc>https://catmedia.ie/hubfs/ZeroBounce%20Creating%20Account.webm</video:content_loc><video:duration>39</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/ZeroBounce%20Video%20Create%20Lists%20and%20Views%20for%20Segmentation.webm/medium.jpg</video:thumbnail_loc><video:title>ZeroBounce Video Create Lists and Views for Segmentation</video:title><video:description>ZeroBounce Video Create Lists and Views for Segmentation</video:description><video:content_loc>https://catmedia.ie/hubfs/ZeroBounce%20Video%20Create%20Lists%20and%20Views%20for%20Segmentation.webm</video:content_loc><video:duration>170</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/ZeroBounce%20Video%20Overview.webm/medium.jpg</video:thumbnail_loc><video:title>ZeroBounce Video Overview</video:title><video:description>ZeroBounce Video Overview</video:description><video:content_loc>https://catmedia.ie/hubfs/ZeroBounce%20Video%20Overview.webm</video:content_loc><video:duration>63</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://catmedia.ie/hubfs/custom%20code%20actions%20ops%20hub%20HubSpot-2.gif</image:loc><image:caption>custom code actions ops hub HubSpot-2</image:caption><image:title>custom code actions ops hub HubSpot-2</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/CAT-MEDIA-1.png</image:loc><image:caption>CAT-MEDIA-1</image:caption><image:title>CAT-MEDIA-1</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Email%20validation%20with%20ZeroBounce%20custom%20code%20action%20operations%20hub.png</image:loc><image:caption>Email validation with ZeroBounce custom code action operations hub</image:caption><image:title>Email validation with ZeroBounce custom code action operations hub</image:title></image:image><lastmod>2026-07-30</lastmod></url><url><loc>https://hi.catmedia.ie/the-complete-guide-to-aeo</loc><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/Rakky%20Curvelo%20-%20HUG%20April%202026.mp4/medium.jpg</video:thumbnail_loc><video:title>Answer Engine Optimization: HubSpot’s AEO Playbook Explained</video:title><video:description>Join us for an insightful exploration into how HubSpot is leveraging AI across various departments to enhance efficiency and drive growth in today's digital landscape.

In this video, we delve into the concept of Answer Engine Optimization (AEO), a pivotal shift from traditional SEO strategies. Here's what you'll learn:

- **Understanding AEO**: Gain insights into how AEO differs from SEO by focusing on integrating your brand into AI search responses rather than merely chasing clicks. 

- **The New Customer Journey**: Discover how the customer path has evolved with AI tools like ChatGPT, altering the way brands need to engage and provide value to potential customers.

- **Practical Applications**: Hear firsthand from Raque Curvelo about HubSpot's strategies for implementing AEO, including optimizing content for AI engines and fostering cross-departmental collaboration.

- **Data-Driven Insights**: Learn how to measure AEO performance through key metrics such as AI visibility and share of voice, ensuring your brand stands out in an increasingly competitive marketplace.

- **Actionable Strategies**: Walk away with practical steps to optimize your content for AI-driven searches, ensuring your brand is part of the answers that potential customers are seeking.

This session is a must-watch for marketing and sales professionals looking to adapt to the shifting landscape and harness the power of AI in their strategies. Don't miss out on the opportunity to transform your approach and drive your business growth effectively.</video:description><video:content_loc>https://catmedia.ie/hubfs/Rakky%20Curvelo%20-%20HUG%20April%202026.mp4</video:content_loc><video:duration>1881</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>HubSpotAEO</video:tag><video:tag>AIUserBehavior</video:tag><video:tag>AIInMarketing</video:tag><video:tag>AnswerEngineOptimization</video:tag><video:tag>AEOPlaybook</video:tag></video:video><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/HubSpot%20Product%20Images/HubSpot%20AEO%20Promo%20Video.mp4/medium.jpg</video:thumbnail_loc><video:title>HubSpot AEO Promo Video</video:title><video:description>HubSpot AEO Promo Video</video:description><video:content_loc>https://catmedia.ie/hubfs/HubSpot%20Product%20Images/HubSpot%20AEO%20Promo%20Video.mp4</video:content_loc><video:duration>60</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Product%20Images/MH_AEO_Prompts_EN_03102026.svg</image:loc><image:caption>MH_AEO_Prompts_EN_03102026</image:caption><image:title>MH_AEO_Prompts_EN_03102026</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Product%20Images/aeo-recommendation-listicle.png</image:loc><image:caption>aeo-recommendation-listicle</image:caption><image:title>aeo-recommendation-listicle</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Product%20Images/MH_AEO_BrandVisibilityScore_EN_03102026.svg</image:loc><image:caption>MH_AEO_BrandVisibilityScore_EN_03102026</image:caption><image:title>MH_AEO_BrandVisibilityScore_EN_03102026</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/aeo%20english%20title%20card%20option%202.png</image:loc><image:caption>aeo english title card option 2</image:caption><image:title>aeo english title card option 2</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/aeo-brand-visibility-2.png</image:loc><image:caption>aeo-brand-visibility-2</image:caption><image:title>aeo-brand-visibility-2</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Product%20Images/aeo-citation-analysis-mid.png</image:loc><image:caption>aeo-citation-analysis-mid</image:caption><image:title>aeo-citation-analysis-mid</image:title></image:image><lastmod>2026-08-17</lastmod></url><url><loc>https://hi.catmedia.ie/the-complete-guide-to-integrations-and-why-use-them</loc><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/CatMedia%20December%202019/Images/CAT-MEDIA-1.png</image:loc><image:caption>CAT-MEDIA-1</image:caption><image:title>CAT-MEDIA-1</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20CRM%20Integrations%20Free%20Guide.jpg</image:loc><image:caption>HubSpot CRM Integrations Free Guide</image:caption><image:title>HubSpot CRM Integrations Free Guide</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Content%20Offers/E-Books%20Covers/TCG%20Integrations.jpg</image:loc><image:caption>TCG Integrations</image:caption><image:title>TCG Integrations</image:title></image:image><lastmod>2021-04-09</lastmod></url><url><loc>https://hi.catmedia.ie/es-ve/dublin-hug-rise-of-the-gtm-engineer-0</loc><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/Stephen%20Higgins%20-%20GTM%20Engineer.mp4/medium.jpg</video:thumbnail_loc><video:title>AI Go-To-Market Engineer: The Future of Sales at HubSpot</video:title><video:description>In this insightful session, discover how HubSpot is revolutionizing the sales landscape through innovative AI applications. Explore the future of sales roles as we transition from traditional sales representatives to the new breed of "go-to-market engineers."

Key takeaways from this video include:
- An overview of HubSpot's strategy to operationalize AI in sales, enhancing efficiency and effectiveness.
- The importance of increasing the capacity of sales teams without the need for excessive hiring, addressing the constraints of human cognitive load.
- Insights into the roles of AI account strategy teams, AI BDR teams, and deal management teams, all designed to streamline processes and improve customer experiences.

Join our senior sales director as he shares exclusive behind-the-scenes information about HubSpot's ongoing evolution and how it empowers salespeople to focus on high-value prospects while AI handles the administrative burden. This video will equip you with actionable insights on adapting to AI in sales, ensuring you remain competitive in a rapidly changing marketplace.

Don't miss this opportunity to learn how to prepare for the future of sales and harness the potential of technology to optimize your operations. Whether you're a seasoned professional or just starting in sales, the insights shared in this video will help you thrive in the age of AI.</video:description><video:content_loc>https://catmedia.ie/hubfs/Stephen%20Higgins%20-%20GTM%20Engineer.mp4</video:content_loc><video:duration>1431</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>HubSpotAI</video:tag><video:tag>CustomerJourney</video:tag><video:tag>GoToMarketEngineer</video:tag><video:tag>AIInSales</video:tag><video:tag>SalesAutomation</video:tag></video:video><image:image><image:loc>https://catmedia.ie/hubfs/HUG/Stephen%20Higgins%20HubSpot.png</image:loc><image:caption>Stephen Higgins HubSpot</image:caption><image:title>Stephen Higgins HubSpot</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Imported%20sitepage%20images/page-11.png</image:loc><image:caption>page-11</image:caption><image:title>page-11</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Imported%20sitepage%20images/page-10.png</image:loc><image:caption>page-10</image:caption><image:title>page-10</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Imported%20sitepage%20images/page-12-1.png</image:loc><image:caption>page-12-1</image:caption><image:title>page-12-1</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/image-png-Nov-23-2025-11-19-15-0353-PM.png</image:loc><image:caption>image-png-Nov-23-2025-11-19-15-0353-PM</image:caption><image:title>image-png-Nov-23-2025-11-19-15-0353-PM</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Imported%20sitepage%20images/page-14.png</image:loc><image:caption>page-14</image:caption><image:title>page-14</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Imported%20sitepage%20images/page-6.png</image:loc><image:caption>page-6</image:caption><image:title>page-6</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Imported%20sitepage%20images/page-15.png</image:loc><image:caption>page-15</image:caption><image:title>page-15</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Imported%20sitepage%20images/page-4.png</image:loc><image:caption>page-4</image:caption><image:title>page-4</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Imported%20sitepage%20images/page-5.png</image:loc><image:caption>page-5</image:caption><image:title>page-5</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Imported%20sitepage%20images/page-13.png</image:loc><image:caption>page-13</image:caption><image:title>page-13</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Imported%20sitepage%20images/page-7-1.png</image:loc><image:caption>page-7-1</image:caption><image:title>page-7-1</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Imported%20sitepage%20images/HUG-April-2026-Resolve-.13_50_30_05.Still003.jpg</image:loc><image:caption>HUG-April-2026-Resolve-.13_50_30_05.Still003</image:caption><image:title>HUG-April-2026-Resolve-.13_50_30_05.Still003</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Imported%20sitepage%20images/page-9.png</image:loc><image:caption>page-9</image:caption><image:title>page-9</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HUG%20April%202026%20(Resolve).13_54_53_16.Still004.jpg</image:loc><image:caption>HUG April 2026 (Resolve).13_54_53_16.Still004</image:caption><image:title>HUG April 2026 (Resolve).13_54_53_16.Still004</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Imported%20sitepage%20images/page-8.png</image:loc><image:caption>page-8</image:caption><image:title>page-8</image:title></image:image><lastmod>2026-04-15</lastmod></url><url><loc>https://hi.catmedia.ie/dublin-hug-hubspots-ai-transformation-in-customer-experience</loc><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/HUG/Prospecting%20Agent%20&amp;%20Target%20Account.mp4/medium.jpg</video:thumbnail_loc><video:title>Prospecting Agent &amp; Target Account</video:title><video:description>Prospecting Agent &amp; Target Account</video:description><video:content_loc>https://catmedia.ie/hubfs/HUG/Prospecting%20Agent%20&amp;%20Target%20Account.mp4</video:content_loc><video:duration>898</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/Sales%20Workspace.mp4/medium.jpg</video:thumbnail_loc><video:title>Sales Workspace</video:title><video:description>Are you a sales professional looking to optimize your daily operations and boost your productivity? In this video, we explore the powerful features of HubSpot's Sales Workspace, designed to streamline your sales process and enhance your performance.

Key takeaways from this session include:
- An overview of the Summary Tab, your command center for daily tasks, including how to prioritize activities and manage your schedule effectively.
- Insights into how guided actions can help you stay on top of your tasks and ensure you never miss a follow-up.
- A detailed look at the Prospect Section, where you can efficiently manage leads and automate updates based on your interactions.
- Discover the new Board View in the Deals Tab, allowing you to visualize stalled deals and assess their health with customizable deal scoring.
- Learn how the Dashboard Tab can centralize critical reports, giving you quick access to the metrics that matter most.

Join us as we dive into these features and demonstrate how HubSpot's Sales Workspace can transform your approach to sales, making it easier to close deals and build lasting client relationships. Don’t miss out on these actionable insights to enhance your sales strategy and drive revenue growth effectively.</video:description><video:content_loc>https://catmedia.ie/hubfs/Sales%20Workspace.mp4</video:content_loc><video:duration>864</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>SalesManagement</video:tag><video:tag>SalesWorkspace</video:tag><video:tag>SalesProductivity</video:tag><video:tag>HubSpotSalesHub</video:tag><video:tag>SalesAutomation</video:tag></video:video><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/HUG%20Nov%202025/Finbar%20OGrady%20v2.mp4/medium.jpg</video:thumbnail_loc><video:title>Finbar OGrady v2</video:title><video:description>Are you ready to transform your business with AI? In this insightful session, explore how HubSpot is navigating the rapidly evolving landscape of AI and customer success.

Key takeaways from this video include:
- An overview of HubSpot's AI journey and how it's reshaping customer success.
- Insights into the importance of AI fluency and cultural evolution within organizations.
- Real-life use cases demonstrating the impact of AI tools on customer support and success teams.

Join Finbarr O'Grady, Director of Mid-Market Customer Success at HubSpot, as he shares valuable experiences and lessons learned over the past two years. Discover how integrating AI tools, like Customer Agent and Breeze Assistant, enhances support efficiency while enabling customer success managers to provide more strategic guidance.

This video delves into crucial topics such as:
- The necessity of evolving workplace culture to embrace AI-driven change.
- Strategies for increasing productivity and delivering exceptional value to customers.
- The significance of data quality and connected infrastructure in supporting AI initiatives.

Whether you're a business leader, customer success manager, or just curious about AI's role in customer engagement, this session offers actionable insights to help you thrive in an AI-dominated world. Don’t miss this opportunity to learn how to leverage AI for sustainable growth and enhanced customer experiences.</video:description><video:content_loc>https://catmedia.ie/hubfs/HUG%20Nov%202025/Finbar%20OGrady%20v2.mp4</video:content_loc><video:duration>972</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CustomerSuccess</video:tag><video:tag>HubSpotAI</video:tag><video:tag>AIInnovation</video:tag><video:tag>CustomerSupport</video:tag><video:tag>AITransformation</video:tag></video:video><image:image><image:loc>https://catmedia.ie/hubfs/image-png-Nov-23-2025-11-19-15-0353-PM.png</image:loc><image:caption>image-png-Nov-23-2025-11-19-15-0353-PM</image:caption><image:title>image-png-Nov-23-2025-11-19-15-0353-PM</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HUG%20Nov%202025/Finbar%203.jpg</image:loc><image:caption>Finbar 3</image:caption><image:title>Finbar 3</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HUG%20Nov%202025/Finbar%203.5.jpg</image:loc><image:caption>Finbar 3.5</image:caption><image:title>Finbar 3.5</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HUG%20Nov%202025/Finbar%201.2.jpg</image:loc><image:caption>Finbar 1.2</image:caption><image:title>Finbar 1.2</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HUG%20Nov%202025/Finbar%202.jpg</image:loc><image:caption>Finbar 2</image:caption><image:title>Finbar 2</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Dublin%20HUG_banner_2560x650_MorningBuild_v02_n1cAMAV-1.webp</image:loc><image:caption>Dublin HUG_banner_2560x650_MorningBuild_v02_n1cAMAV-1</image:caption><image:title>Dublin HUG_banner_2560x650_MorningBuild_v02_n1cAMAV-1</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HUG%20Nov%202025/Finbar%204.jpg</image:loc><image:caption>Finbar 4</image:caption><image:title>Finbar 4</image:title></image:image><lastmod>2026-04-15</lastmod></url><url><loc>https://hi.catmedia.ie/marketing-hub-enterprise-resources-hub</loc><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/HUG/Prospecting%20Agent%20&amp;%20Target%20Account.mp4/medium.jpg</video:thumbnail_loc><video:title>Prospecting Agent &amp; Target Account</video:title><video:description>Prospecting Agent &amp; Target Account</video:description><video:content_loc>https://catmedia.ie/hubfs/HUG/Prospecting%20Agent%20&amp;%20Target%20Account.mp4</video:content_loc><video:duration>898</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://catmedia.ie/hubfs/HS_Pictograms_Sales%20Strat_500px.png</image:loc><image:caption>HS_Pictograms_Sales Strat_500px</image:caption><image:title>HS_Pictograms_Sales Strat_500px</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/New%20HubSpot%20Elements%202025/HS_Pictograms_Investment%20Growth_500px.png</image:loc><image:caption>HS_Pictograms_Investment Growth_500px</image:caption><image:title>HS_Pictograms_Investment Growth_500px</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HS_Pictograms_Guides_500px.png</image:loc><image:caption>HS_Pictograms_Guides_500px</image:caption><image:title>HS_Pictograms_Guides_500px</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/MH_MarketingAnalytics_MultitouchAttributionReport_en_01162026.webp</image:loc><image:caption>MH_MarketingAnalytics_MultitouchAttributionReport_en_01162026</image:caption><image:title>MH_MarketingAnalytics_MultitouchAttributionReport_en_01162026</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Saleforce%20HubSpot%20Embed%20Sequences.png</image:loc><image:caption>Saleforce HubSpot Embed Sequences</image:caption><image:title>Saleforce HubSpot Embed Sequences</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/MH_leadscoring_setcriteria_EN_10292025.gif</image:loc><image:caption>MH_leadscoring_setcriteria_EN_10292025</image:caption><image:title>MH_leadscoring_setcriteria_EN_10292025</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/New%20HubSpot%20Elements%202025/ProductIcons_MarketingHub_Stacked_Color.png</image:loc><image:caption>ProductIcons_MarketingHub_Stacked_Color</image:caption><image:title>ProductIcons_MarketingHub_Stacked_Color</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/MH_LandingPage_Personalization_en_11252025.webp</image:loc><image:caption>MH_LandingPage_Personalization_en_11252025</image:caption><image:title>MH_LandingPage_Personalization_en_11252025</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/MH_Automation_Workflow_en_01302026.webp</image:loc><image:caption>MH_Automation_Workflow_en_01302026</image:caption><image:title>MH_Automation_Workflow_en_01302026</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Marketing%20Hub%20Attribution%20Report.gif</image:loc><image:caption>Marketing Hub Attribution Report</image:caption><image:title>Marketing Hub Attribution Report</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Breeze%20Assistant%20HubSpot%20Embed%20Salesforce.png</image:loc><image:caption>Breeze Assistant HubSpot Embed Salesforce</image:caption><image:title>Breeze Assistant HubSpot Embed Salesforce</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Create%20segments%20HubSpot.webp</image:loc><image:caption>Create segments HubSpot</image:caption><image:title>Create segments HubSpot</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/ProductIcons_MarketingHub_Stacked_Cream.png</image:loc><image:caption>ProductIcons_MarketingHub_Stacked_Cream</image:caption><image:title>ProductIcons_MarketingHub_Stacked_Cream</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Marketing%20Hub%20-%20Segments%20Overview%20-%20Header%202x.webp</image:loc><image:caption>Marketing Hub - Segments Overview - Header 2x</image:caption><image:title>Marketing Hub - Segments Overview - Header 2x</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/lightning-visualforce-embed-HubSpot.webp</image:loc><image:caption>lightning-visualforce-embed-HubSpot</image:caption><image:title>lightning-visualforce-embed-HubSpot</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Marketing%20Hub%20-%20Journey%20Report.webp</image:loc><image:caption>Marketing Hub - Journey Report</image:caption><image:title>Marketing Hub - Journey Report</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HS_Pictograms_Takeaways_500px.png</image:loc><image:caption>HS_Pictograms_Takeaways_500px</image:caption><image:title>HS_Pictograms_Takeaways_500px</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Marketing%20Hub%20-%20Kanban%20Board_2x.webp</image:loc><image:caption>Marketing Hub - Kanban Board_2x</image:caption><image:title>Marketing Hub - Kanban Board_2x</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/New%20HubSpot%20Elements%202025/HubSpot%20Platinum%20Solutions%20Partner%20Badge%20Orange.png</image:loc><image:caption>HubSpot Platinum Solutions Partner Badge Orange</image:caption><image:title>HubSpot Platinum Solutions Partner Badge Orange</image:title></image:image><lastmod>2026-04-09</lastmod></url><url><loc>https://hi.catmedia.ie/dublin-hug-prospecting-agent-webinar</loc><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/GMT20260602-135504_Recording_1920x1080.mp4/medium.jpg</video:thumbnail_loc><video:title>Dublin Hug 06/02 - Coke Webinar</video:title><video:description>Are you looking to streamline your sales process and engage prospects more effectively? Join sales specialist Coco Orellana as he explores HubSpot's Prospecting Agent and its transformative impact on modern sales teams.

In this video, you'll learn about:
- The pivotal role of the Prospecting Agent as an always-on Business Development Representative (BDR) within HubSpot's CRM, helping teams research accounts and monitor buying signals efficiently.
- How the Prospecting Agent bridges the gap between prospect interest and timely sales engagement, reducing missed opportunities and improving conversion rates.
- The three core functionalities of the Prospecting Agent: deep research, signals monitoring, and personalized outreach, enabling sales reps to focus on advancing deals rather than manual prospecting.
- The innovative BREE framework, which combines intent signals and CRM context for more effective and relevant outreach, leading to higher response rates.
- Practical insights on setting up custom plays tailored to your team's strategy, ensuring consistent brand messaging while scaling outreach efforts.

Key takeaways include actionable strategies for leveraging AI in sales, optimizing outreach speed and relevance, and managing usage effectively within your team. 

Watch this video to discover how HubSpot's Prospecting Agent can revolutionize your prospecting efforts, allowing your sales team to engage with prospects in a timely and personalized manner. Don't miss the opportunity to elevate your sales game with cutting-edge technology!</video:description><video:content_loc>https://catmedia.ie/hubfs/GMT20260602-135504_Recording_1920x1080.mp4</video:content_loc><video:duration>2900</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HUG/Coke%20Orellana%20HubSpot.png</image:loc><image:caption>Coke Orellana HubSpot</image:caption><image:title>Coke Orellana HubSpot</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HUG/prospecting%20agent%20banner.png</image:loc><image:caption>prospecting agent banner</image:caption><image:title>prospecting agent banner</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HUG/prospecting%20agent%20hug%20transparent-1.png</image:loc><image:caption>prospecting agent hug transparent-1</image:caption><image:title>prospecting agent hug transparent-1</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/image-png-Nov-23-2025-11-19-15-0353-PM.png</image:loc><image:caption>image-png-Nov-23-2025-11-19-15-0353-PM</image:caption><image:title>image-png-Nov-23-2025-11-19-15-0353-PM</image:title></image:image><lastmod>2026-06-06</lastmod></url><url><loc>https://hi.catmedia.ie/hubspot-implementation-tailored-onboarding-for-growing-teams</loc><image:image><image:loc>https://catmedia.ie/hubfs/pillar-p3.png</image:loc><image:caption>pillar-p3</image:caption><image:title>pillar-p3</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Furball%20Logo%201.svg</image:loc><image:caption>Furball Logo 1</image:caption><image:title>Furball Logo 1</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/CAT-MEDIA-1.png</image:loc><image:caption>CAT-MEDIA-1</image:caption><image:title>CAT-MEDIA-1</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/FurBall%20Match%20types.gif</image:loc><image:caption>FurBall Match types</image:caption><image:title>FurBall Match types</image:title></image:image><lastmod>2025-06-20</lastmod></url><url><loc>https://hi.catmedia.ie/discover-whats-possible-inside-your-hubspot-portal</loc><image:image><image:loc>https://catmedia.ie/hubfs/HS_Pictograms_CultureCode_Deliver%20with%20Heart.svg</image:loc><image:caption>HS_Pictograms_CultureCode_Deliver with Heart</image:caption><image:title>HS_Pictograms_CultureCode_Deliver with Heart</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HUG/DHUG2.png</image:loc><image:caption>DHUG2</image:caption><image:title>DHUG2</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HS_Pictograms_Video_Player.svg</image:loc><image:caption>HS_Pictograms_Video_Player</image:caption><image:title>HS_Pictograms_Video_Player</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Website%203.0/Background%20Dotted%20Images.png</image:loc><image:caption>Background Dotted Images</image:caption><image:title>Background Dotted Images</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HubSpot%20Elements/New%20HubSpot%20Elements%202025/HS_Pictograms_CultureCode_Be%20Bold.%20Learn%20Fast_500px.png</image:loc><image:caption>HS_Pictograms_CultureCode_Be Bold. Learn Fast_500px</image:caption><image:title>HS_Pictograms_CultureCode_Be Bold. Learn Fast_500px</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/HS_Pictograms_Badge_2.svg</image:loc><image:caption>HS_Pictograms_Badge_2</image:caption><image:title>HS_Pictograms_Badge_2</image:title></image:image><lastmod>2025-10-14</lastmod></url><url><loc>https://hi.catmedia.ie/dublin-hug-buyer-intent-demo</loc><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/Sales%20Workspace.mp4/medium.jpg</video:thumbnail_loc><video:title>Sales Workspace</video:title><video:description>Are you a sales professional looking to optimize your daily operations and boost your productivity? In this video, we explore the powerful features of HubSpot's Sales Workspace, designed to streamline your sales process and enhance your performance.

Key takeaways from this session include:
- An overview of the Summary Tab, your command center for daily tasks, including how to prioritize activities and manage your schedule effectively.
- Insights into how guided actions can help you stay on top of your tasks and ensure you never miss a follow-up.
- A detailed look at the Prospect Section, where you can efficiently manage leads and automate updates based on your interactions.
- Discover the new Board View in the Deals Tab, allowing you to visualize stalled deals and assess their health with customizable deal scoring.
- Learn how the Dashboard Tab can centralize critical reports, giving you quick access to the metrics that matter most.

Join us as we dive into these features and demonstrate how HubSpot's Sales Workspace can transform your approach to sales, making it easier to close deals and build lasting client relationships. Don’t miss out on these actionable insights to enhance your sales strategy and drive revenue growth effectively.</video:description><video:content_loc>https://catmedia.ie/hubfs/Sales%20Workspace.mp4</video:content_loc><video:duration>864</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>SalesManagement</video:tag><video:tag>SalesWorkspace</video:tag><video:tag>SalesProductivity</video:tag><video:tag>HubSpotSalesHub</video:tag><video:tag>SalesAutomation</video:tag></video:video><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/HUG/Prospecting%20Agent%20&amp;%20Target%20Account.mp4/medium.jpg</video:thumbnail_loc><video:title>Prospecting Agent &amp; Target Account</video:title><video:description>Prospecting Agent &amp; Target Account</video:description><video:content_loc>https://catmedia.ie/hubfs/HUG/Prospecting%20Agent%20&amp;%20Target%20Account.mp4</video:content_loc><video:duration>898</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/HUG/Buyer%20Intent.mp4/medium.jpg</video:thumbnail_loc><video:title>Buyer Intent</video:title><video:description>Are you ready to unlock the potential of buyer intent to supercharge your sales strategy? In this insightful video, we delve into the world of buyer intent and how it can revolutionize your approach to understanding website visitors and potential leads.

Key highlights of this discussion include:

- **Understanding Buyer Intent**: Gain clarity on what buyer intent is and why it’s crucial for sales and marketing teams. Discover how this feature in Marketing Pro Plus can help you identify companies visiting your website without needing third-party tools.

- **Maximizing Your Resources**: Learn about the new capabilities available since June 2nd, allowing you to see all companies visiting your site within a 90-day timeframe, and how to effectively use this data to reach out proactively.

- **Target Market Configuration**: Get actionable insights on setting up your target markets to avoid unnecessary noise and focus on the right leads. Understand the importance of defining what a good prospect looks like for your business.

- **Proactive Engagement Strategies**: Explore strategies to leverage buyer intent data, including how to optimize your outreach efforts based on the specific pages visitors engage with on your site.

- **Utilizing HubSpot Features**: Familiarize yourself with HubSpot functionalities, such as filtering visitors by traffic source and setting up email digests to keep your team informed about potential leads.

By the end of this video, you will have the tools and knowledge to harness buyer intent effectively, enabling your sales team to engage more strategically and drive conversions like never before. Don’t miss out on the opportunity to transform your lead generation efforts into a data-driven success story.</video:description><video:content_loc>https://catmedia.ie/hubfs/HUG/Buyer%20Intent.mp4</video:content_loc><video:duration>978</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>SalesStrategies</video:tag><video:tag>MarketingInsights</video:tag><video:tag>HubSpotFeatures</video:tag><video:tag>BuyerIntent</video:tag><video:tag>LeadGeneration</video:tag></video:video><image:image><image:loc>https://catmedia.ie/hubfs/isabel%20white.png</image:loc><image:caption>isabel white</image:caption><image:title>isabel white</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Defining%20Target%20Markets%20to%20Reduce%20Noise.png</image:loc><image:caption>Defining Target Markets to Reduce Noise</image:caption><image:title>Defining Target Markets to Reduce Noise</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/image-png-Nov-23-2025-11-19-15-0353-PM.png</image:loc><image:caption>image-png-Nov-23-2025-11-19-15-0353-PM</image:caption><image:title>image-png-Nov-23-2025-11-19-15-0353-PM</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Dublin%20HUG_banner_2560x650_UnlockPortal_v01%20(1).png</image:loc><image:caption>Dublin HUG_banner_2560x650_UnlockPortal_v01 (1)</image:caption><image:title>Dublin HUG_banner_2560x650_UnlockPortal_v01 (1)</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Acting%20on%20Buyer%20Intent%20Outreach%2c%20Credits%2c%20and%20Alerts.png</image:loc><image:caption>Acting on Buyer Intent Outreach, Credits, and Alerts</image:caption><image:title>Acting on Buyer Intent Outreach, Credits, and Alerts</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/Asset-21.png</image:loc><image:caption>Cat Media logo</image:caption><image:title>Asset-21</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Using%20Intent%20Criteria%20to%20Identify%20High-Value%20Visits.png</image:loc><image:caption>Using Intent Criteria to Identify High-Value Visits</image:caption><image:title>Using Intent Criteria to Identify High-Value Visits</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Navigating%20the%20Buyer%20Intent%20Dashboard%20and%20Filters.png</image:loc><image:caption>Navigating the Buyer Intent Dashboard and Filters</image:caption><image:title>Navigating the Buyer Intent Dashboard and Filters</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/Understanding%20Buyer%20Intent%20and%20What%E2%80%99s%20Now%20Included.png</image:loc><image:caption>Understanding Buyer Intent and What’s Now Included</image:caption><image:title>Understanding Buyer Intent and What’s Now Included</image:title></image:image><lastmod>2026-07-27</lastmod></url><url><loc>https://hi.catmedia.ie/standardising-job-titles-with-ai</loc><video:video><video:thumbnail_loc>https://catmedia.ie/hubfs/Cat%20Media%20AI%20Job%20Standaridzation%201.mp4/medium.jpg</video:thumbnail_loc><video:title>Job title standardisation with Operation Hub and AI</video:title><video:description>Cat Media AI Job Standaridzation 1</video:description><video:content_loc>https://catmedia.ie/hubfs/Cat%20Media%20AI%20Job%20Standaridzation%201.mp4</video:content_loc><video:duration>63</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>Operations Hub</video:tag><video:tag>HubSpot</video:tag><video:tag>HubSpot Partner in Ireland</video:tag><video:tag>LLMs</video:tag><video:tag>AI</video:tag><video:tag>GPT</video:tag><video:tag>HubSpot Solutions Parner</video:tag></video:video><image:image><image:loc>https://catmedia.ie/hubfs/custom%20code%20actions%20ops%20hub%20HubSpot-2.gif</image:loc><image:caption>custom code actions ops hub HubSpot-2</image:caption><image:title>custom code actions ops hub HubSpot-2</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/job%20title%20standardisation%20custom%20code%20workflow.png</image:loc><image:caption>job title standardisation custom code workflow</image:caption><image:title>job title standardisation custom code workflow</image:title></image:image><image:image><image:loc>https://catmedia.ie/hubfs/CM%20Web%20Media%20Library%20v2.0/CAT-MEDIA-1.png</image:loc><image:caption>CAT-MEDIA-1</image:caption><image:title>CAT-MEDIA-1</image:title></image:image><lastmod>2024-06-27</lastmod></url></urlset>