TBG Generating Leads

The Beginners Guide to Generating Inbound Leads

We've all been through it. You know, the moment you're about to dig into the best darn pile of spaghetti and meatballs you've ever seen.

Just as you twist your fork in the pasta, spear a mouth-watering meatball, and go in for the first savory bite ... the phone rings. "May I speak to Lindsay Kow-low-witch?" asks the telemarketer on the other end. "This is an important message about your oven preferences."

What is inbound lead generation? It's a solution that can save your business or organization from being that annoying, disruptive cold caller who is ruining spaghetti nights for pasta lovers all over the world. 

In this guide you will learn:

WHAT'S LEAD GENERATION

HOW TO GENERATE LEADS

QUALIFYING LEADS

LEAD GEN BENCHMARKS

LEAD GEN STRATEGIES

LEAD GEN CAMPAIGN

"LEADS ARE THE METRIC THAT, AS MARKETERS, WE RELY ON. BECAUSE LEADS MEAN MONEY"


 — KIPP BODNAR, HubSpot
 

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