Business decisions with data you can trust

Consistent data tell stories

Consistent data is key to effective storytelling. Data stories can help people comprehend intricate information and make informed choices. However, poorly managed data can be a source of frustration, leading to confusion and misinterpretation of information.

We are a HubSpot Solutions Partner that specializes in data matching services for organizations using HubSpot and any other CRM platform, including Salesforce, Pipedrive, Zoho, Microsoft Dynamics, Bitrix24, and more.

FurBall Data Services

Empowering teams with  data that tells a story

Utilizing data to tell a story can lead to higher engagement, sound decision-making, and a clearer comprehension of intricate information. Stop wasting time and resources trying to clean and organize your data manually, and forget about losing customers and opportunities because of inaccurate information or missing out on insights and trends because of siloed data sources.

Data Happiness
Enhance large data-sets

Smart data matching 

Our proprietary algorithm FurBall identifies patterns in your data and matches records extracting the context of their data points. 

FurBall is a powerful tool that can handle complex and diverse data scenarios for large data sets that need matching and linking without unique identifiers, consistent formatting or naming conventions.

FurBall can be configured specifically for your organization's data needs and governance policies.

FurBall Match types
Introducing FurBall-2
Complete Data Journey

Our Process


We help you design and optimize your data structure and schema for better performance and usability. We analyze your business requirements and goals, identify your key entities and attributes, define your relationships and constraints, create your entity relationship diagrams (ERDs), normalize your tables, implement your indexes and keys, document your metadata, and more.


We help you find and link records that belong to the same entity across different systems and formats. We configure FurBall according to your matching criteria, run FurBall on your datasets, review the matches generated by FurBall, confirm or reject the matches based on manual verification or business rules, create links between matched records and more.


We help you eliminate duplicate records and merge them into a single source of truth. We detect duplicates using FurBall, select the best record among duplicates based on quality scores or priority rules, merge duplicate records into one by combining fields or creating new fields and delete redundant records from your database.


We help you fix errors and inconsistencies in your data such as spelling mistakes, missing values, or outdated information. We identify errors using FurBall or other methods such as validation rules or anomaly detection algorithms, correct errors using FurBall or other methods such as lookup tables or regular expressions and update your database with corrected values.


We help you standardize your data according to best practices and conventions such as date formats, phone numbers, or currencies. We format your data using FurBall and other required methods, such as parsing functions or formatting functions, apply formatting rules consistently across all records, and ensure compatibility between different systems and formats.


We help you transfer your data from one CRM system to another with minimal disruption and maximum accuracy. We plan your migration strategy, map your source fields to target fields, backup your data, extract, transform, and load (ETL) your data, validate your results and resolve any issues.
A human-centric approach

You can count on us to be there when you need it most.

Direct Line

While working with us, you will be assigned an account manager to advocate your success, having consistent communication with your point of contact, making the process run smoothly.

Ongoing Support 

With every project or ongoing relationship, we never leave you alone. Our team is always happy to help, our goal is to empower your organisation with tools and knowlege.

Full Training

Long-term success requires end-to-end adoption, and complete training is the key to securing it. Our experienced team ensures your organisation is prepared for long-term success. 

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So you may be thinking...

What is FurBall?

FurBall is an algorithm designed by Cat Media Ltd.  that uses  advanced techniques such as:

Tokenization: Breaking down text into smaller units, such as words or characters
Normalization: Converting text into a standard form, such as lowercase or removing punctuation
Levenshtein distance: Measuring the similarity between two strings based on the number of edits required to transform one into another
Jaccard index: Measuring the overlap between two sets of tokens based on their intersection and union
Cosine similarity: Measuring the angle between two vectors representing text documents based on their term frequency-inverse document frequency (TF-IDF) values.

FurBall also uses machine learning to learn from your feedback and improve its accuracy over time.

Is FurBall available for download?

We appreciate your interest in FurBall, our innovative data-matching tool. At the moment, FurBall is only offered as a managed service by our team at Cat Media. This means that we take care of everything for you, from setting up the tool to running the data-matching tasks. However, we are also working on developing a new version of FurBall that will allow you to use it by yourself on the cloud, on your own computer or on your organisation's Linux or Windows server. This will give you even more flexibility and control over your data-matching projects. We hope that this will make FurBall more accessible and useful for a wider range of users and organizations.

How much does it cost?

We are glad that you are interested in the pricing of FurBall. Since FurBall is currently only available as a managed service, we do not have a fixed price for it. Instead, we provide customized quotes for each project based on your specific data-matching needs and goals. If you would like to get a quote from us, please fill out this form and we will get back to you as soon as possible.

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