Shay Redmond shared the latest updates in Marketing Hub and how they’re designed to support business growth, from the new ChatGPT Deep Research extension to the evolving capabilities helping marketing teams scale. Please note: part of this session was edited due to confidentiality around upcoming releases.
✦ Dublin HubSpot User Group
AGENDA
HubSpot on HubSpot & Introductions
Setting the scene for an afternoon of AI, innovation, and action.
Rich Archbold - GM, SVP Business Systems, IT & Security - HubSpot
1:30 PM - 1:45 PM
This opening session sets the context for the day, exploring the shift from fragmented tools to a unified HubSpot stack and the impact of AI on go-to-market teams.
Loop Marketing: How HubSpot Uses AI to Power Campaigns
Real-world examples of how HubSpot applies AI across the full campaign lifecycle.
Kieran Flanagan - Marketing, AI & GTM SVP - HubSpot
1:45 PM - 2:15 PM
HubSpot Discover how HubSpot’s own marketing team is applying the Loop Marketing framework to drive results. Kieran shares real examples of how the team expresses, tailors, amplifies and evolves campaigns using AI and data.
A deep dive into HubSpot’s latest AI-driven email tools and what’s coming.
Mícheál Markey - Product Manager - HubSpot
2:15 PM – 2:45 PM
Take a look inside HubSpot’s latest email marketing innovations. From AI-generated templates to dynamic content, learn how AI is reshaping your day-to-day email tools.
A first look at HubSpot’s new unified workspace for end-to-end campaign management.
Derek Owens - Product Manager - HubSpot
2:45 PM - 3:15 PM
HubSpot Get a walkthrough of the new Marketing Studio, a powerful new way to manage all the moving pieces of a campaign from one place. Learn how to coordinate emails, ads, events, and workflows in a single view.
Breeze Studio: Simplifying App Creation in HubSpot
How low-code tools make CRM-connected app building faster and easier.
Shay Redmond - HubSpot
3:15 PM - 3:45 PM
Discover how HubSpot’s new low-code builder enables faster app creation connected to your CRM, perfect for teams who want to extend HubSpot without heavy development.
Explore the latest Sales Workspace tools and how they help boost productivity and improve pipeline visibility. Katie Magorrian from HubSpot’s Customer Success team walks through real scenarios and shares best practices to help your sales team get the most out of the workspace.
✦ Dublin HubSpot User Group
Prospecting Agent & Target Account
Explore the latest AI-powered sales tools in HubSpot, including the Prospecting Agent and new Target Accounts features. Fiachrá Duffy demos what’s possible and dives into a live Q&A on how sales teams can get the most from these updates.
✦ Dublin HubSpot User Group
Prospecting Agent & Target Account
Explore the latest AI-powered sales tools in HubSpot, including the Prospecting Agent and new Target Accounts features. Fiachrá Duffy demos what’s possible and dives into a live Q&A on how sales teams can get the most from these updates.
✦ Dublin HubSpot User Group
Setting your Customer Agent
Set up AI-powered customer support directly inside your CRM.
Graham O'Connor - Product Manager - HubSpot
4:00 PM - 5:00 PM
Configure Your Customer Agent in HubSpot Led by Graham O'Connor. This hands-on session will guide you through setting up your first Customer Agent in HubSpot.
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